{"@context":"https://schema.org","@type":"NewsArticle","generatedAt":"2026-08-11T09:21:12.743Z","headline":"OpenAI 首次网红品牌之旅为何引发争议","description":"OpenAI 上周末组织了一场名为\"Summer Club\"的网红品牌之旅，邀请多位职业与商业领域创作者前往纽约郊外度假村，展示品牌周边并宣传 ChatGPT。活动引发大量网友批评，指责其忽视 AI 的环境影响与就业替代问题，部分视频评论称\"人们会为了免费酒店出卖灵魂\"。OpenAI 回应称创作者是其社区重要组成部分，活动旨在教育，并欢迎健康辩论。","url":"https://www.aioga.com/news/cmseyw0ej1bhvro2e6p6wq06g/","mainEntityOfPage":"https://www.aioga.com/news/cmseyw0ej1bhvro2e6p6wq06g/","datePublished":"2026-08-04T17:46:41.000Z","dateModified":"2026-08-04T17:46:41.000Z","inLanguage":"zh-CN","publisher":{"@type":"NewsMediaOrganization","name":"Aioga","url":"https://www.aioga.com"},"citation":["https://www.theverge.com/tech/975173/openai-influencers-brand-trip-ai-backlash-marketing","https://aihot.virxact.com/items/cmseyw0ej1bhvro2e6p6wq06g"],"canonicalUrl":"https://www.aioga.com/news/cmseyw0ej1bhvro2e6p6wq06g/","directAnswer":{"@type":"Answer","text":"OpenAI 举办名为“Summer Club”的创作者活动，邀请职业与商业领域创作者在纽约市外度假村参与，并通过品牌周边、住宿场景和活动内容宣传 ChatGPT。相关视频与活动本身引发批评，讨论集中于人工智能的环境影响、数据中心建设及就业替代担忧。","url":"https://www.aioga.com/news/cmseyw0ej1bhvro2e6p6wq06g/","dateCreated":"2026-08-04T17:46:41.000Z","author":{"@type":"Organization","@id":"https://www.aioga.com/authors/aioga-editorial/#editorial-team","name":"Aioga Editorial Team","url":"https://www.aioga.com/authors/aioga-editorial/"}},"evidence":[{"@type":"CreativeWork","name":"The Verge source article","url":"https://www.theverge.com/tech/975173/openai-influencers-brand-trip-ai-backlash-marketing","datePublished":"2026-08-04T17:46:41.000Z","provider":{"@type":"Organization","name":"The Verge","url":"https://www.theverge.com/tech/975173/openai-influencers-brand-trip-ai-backlash-marketing"}},{"@type":"CreativeWork","name":"AIHot archive record","url":"https://aihot.virxact.com/items/cmseyw0ej1bhvro2e6p6wq06g","datePublished":"2026-08-04T17:46:41.000Z","provider":{"@type":"Organization","name":"AIHot","url":"https://aihot.virxact.com/items/cmseyw0ej1bhvro2e6p6wq06g"}}],"aggregationSource":"The Verge：AI（RSS）","originalPublisher":{"name":"The Verge","url":"https://www.theverge.com/tech/975173/openai-influencers-brand-trip-ai-backlash-marketing"},"geoDeepAnswer":null,"article":{"id":"cmseyw0ej1bhvro2e6p6wq06g","slug":"cmseyw0ej1bhvro2e6p6wq06g","url":"https://www.aioga.com/news/cmseyw0ej1bhvro2e6p6wq06g/","title":"OpenAI 首次网红品牌之旅为何引发争议","title_en":"How an OpenAI influencer trip backfired","summary":"OpenAI 上周末组织了一场名为\"Summer Club\"的网红品牌之旅，邀请多位职业与商业领域创作者前往纽约郊外度假村，展示品牌周边并宣传 ChatGPT。活动引发大量网友批评，指责其忽视 AI 的环境影响与就业替代问题，部分视频评论称\"人们会为了免费酒店出卖灵魂\"。OpenAI 回应称创作者是其社区重要组成部分，活动旨在教育，并欢迎健康辩论。","source":"The Verge：AI（RSS）","sourceUrl":"https://www.theverge.com/tech/975173/openai-influencers-brand-trip-ai-backlash-marketing","aiHotUrl":"https://aihot.virxact.com/items/cmseyw0ej1bhvro2e6p6wq06g","publishedAt":"2026-08-04T17:46:41.000Z","category":"技巧观点","score":57,"selected":false,"articleBody":["The brand trip is a right of passage for influencers. It’s a mark of legitimacy that a sponsor wants to invite them on an all-expenses-paid vacation, often with luxurious freebies and activities. Trips can also spur hard feelings from uninvited influencers, trigger criticism from the public, and project a certain frivolousness.","Usually it is fast fashion companies：/2023/6/30/23779058/shein-influencer-trip-backlash-ads-forced-labor or beauty brands：https://www.thecut.com/2023/05/why-black-women-creators-are-accusing-tarte-of-mistreatment.html flying out influencers with the goal of flooding social media with sponsored content. This time, it was a major AI company.","Over the weekend, several influencers began posting about OpenAI’s “first ever brand trip,” which appears to have taken place outside of New York City at a nature-filled retreat (for those curious, it looks to be the Instagram-bait Wildflower Farms：https://auberge.com/wildflower-farms/). The trip was marketed as “Summer Club,” and influencers posted photos and videos from their cabins, showing off branded merch and monogrammed pajamas and talking vaguely about the scheduled programming. Many of the content creators appear to be in the career and business niches, posting about workplace culture or about being CEOs. Grace McCarrick, who has 145,000 followers on TikTok, vlogged from her suite：https://www.tiktok.com/@graceforpersonalityhires/video/7669031978213117198 as she ran a bath at night. Another influencer, Nat Lucy (57,000 followers), filmed herself：https://www.tiktok.com/@nat.lucyy/video/7668872242515758350 spotting a deer outside of her cabin. All hell broke loose.","“People will literally sell their soul and their planet down the river for a nice free hotel room,” one commenter on TikTok wrote under McCarrick’s video. “Wow! Beautiful greenery! They should put a data center there!” reads a comment on Lucy’s post. Most of the videos got relatively little traction: McCarrick’s video has just under 300 likes, and Lucy’s video has fewer than 15,000 views. It’s measly engagement compared to what other splashy brand trips can command — but videos reacting to the trip have made it something of a scandal (a pair：https://www.instagram.com/reels/DbjfNrbhmRV/ of clips：https://www.tiktok.com/@crutches_and_spice/video/7669219473315974413 alone has over half a million combined views).","Many of the comments on the influencers’ videos cite the environmental effects of the AI boom：/cs/features/937356/ai-data-center-gpu-environmental-impact, the contentious buildout of data centers：/ai-artificial-intelligence/902546/data-centers-ai-energy-power-grids-controversy across the US, and the potential for job replacement or job loss as a result of companies integrating AI in the workplace. Some also questioned why so many of the content creators who went on the trip appeared to be young women, as if OpenAI was targeting a specific demographic via media they were more connected to (though based on photos and videos posted to social media, there were men：https://www.instagram.com/p/Dbgrhizj-lh/?img_index=1 on the trip：https://www.instagram.com/p/Dbg8k8vPKcG/, too). According to Pew：https://www.pewresearch.org/internet/2026/06/17/the-gender-gap-in-ai/, even as the AI usage gap between men and women has all but disappeared, women tend to view AI more negatively and are twice as likely to say AI will negatively impact them personally. Some audiences wondered whether female influencers were essentially being used to launder the reputation of an industry under scrutiny.","McCarrick, who describes herself as a creator who talks about “soft skills we need at work to millions online and to teams like Spotify, Amazon, Uber and DoorDash,” has since made multiple：https://www.tiktok.com/@graceforpersonalityhires/video/7669573209519328526 videos：https://www.tiktok.com/@graceforpersonalityhires/video/7669484144493153550 responding to commenters accusing her of essentially abandoning her morals for a fancy trip. On LinkedIn she wrote：https://www.linkedin.com/posts/gracemccarrick_i-went-on-openais-first-ever-brand-trip-ugcPost-7489918650238525440-7Z6z/ that she “genuinely had no idea that people were this anti-AI,” and that the negative response to her videos exposed her to “the shocking AI psychosis running rampant online” — by which she means anger about AI, not the more common definition of being driven to paranoia or delusions of grandeur by using AI. People in the real world “do not run around like a chicken with their heads cut off, screaming about water usage and wildlife and (curiously) fascism,” she wrote.","None of the influencers The Verge reached out to responded to requests for comment. OpenAI said creator marketing is part of how they reach people and that the event was meant to be educational.","“Creators are an important part of our community and how people get information and learn about our products today,” OpenAI spokesperson Edie Campbell-Urban said in an email. “We welcome healthy debate as AI becomes more prevalent, and we value creators who choose to engage with us, attend our events, ask tough questions, and learn alongside everyone else. We’ll continue to value them, just as we do traditional media and other marketing partners.”","AI companies have used influencer marketing in straightforward ways, like paying creators to make content about their product offerings. But they’ve also dabbled in the kind of influencer marketing people expert from more traditional consumer brands: Anthropic has hosted more lowkey influencer dinners：https://x.com/TaylorLorenz/status/2047767026056221098 at trendy locations with lifestyle influencers, and there are rumblings of a second OpenAI trip on the West Coast.","As backlash to the industry has grown, AI companies have adjusted how they communicate with the public: “Your jobs will soon be obsolete” has clearly not been the right framing for why people should trust these companies or get on board with their mission. Instead, AI companies like OpenAI and Anthropic have tried to add a bit of human touch, whether that’s through in-person pop-up coffee shops, stylized merch drops：/ai-artificial-intelligence/973098/reddit-ai-search-seo-marketing-brands-spam, or ad campaigns：https://www.youtube.com/watch?v=jVbGX7zJHi8 that take concerns people have about AI and try to turn them into pro-AI inspirational content."],"articleImages":[],"mediaStatus":"none","articleBodyZh":["品牌之旅是网红的一种成人礼。这是合法性的象征，意味着赞助商愿意邀请他们参加全额支付的度假旅行，通常还包括奢华的免费赠品和活动。旅行也可能引发未受邀请的网红的不满，招致公众批评，并展示出某种轻浮感。","通常，这是快时尚公司：/2023/6/30/23779058/shein-influencer-trip-backlash-ads-forced-labor，或者美妆品牌：https://www.thecut.com/2023/05/why-black-women-creators-are-accusing-tarte-of-mistreatment.html，邀请网红前往，目的是通过社交媒体发布大量赞助内容。这一次，则是一家主要的人工智能公司。","上周末，一些网红开始发布有关 OpenAI “有史以来的首次品牌之旅”的内容，这次旅行似乎在纽约市外的一个自然度假地进行（对好奇的人来说，看起来是 Instagram 热门景点 Wildflower Farms：https://auberge.com/wildflower-farms/）。这次旅行被宣传为“夏日俱乐部”，网红们发布了来自他们小屋的照片和视频，展示品牌周边产品和印有字母标记的睡衣，并含糊提及安排的行程。许多内容创作者似乎专注于职业和商业领域，发布有关职场文化或 CEO 相关内容。TikTok 拥有 145,000 粉丝的 Grace McCarrick 从她的套房进行了视频博客：https://www.tiktok.com/@graceforpersonalityhires/video/7669031978213117198，记录她在夜间放泡澡的过程。另一位网红 Nat Lucy（57,000 粉丝）拍摄了自己：https://www.tiktok.com/@nat.lucyy/video/7668872242515758350，在小屋外发现鹿的情景。场面大乱。","“一些人真的会为了一个免费的漂亮酒店房间出卖自己的灵魂和地球，”一位TikTok用户在McCarrick的视频下评论道。“哇！漂亮的绿色景观！他们应该在这里建一个数据中心！”这是Lucy帖子下的一条评论。大多数视频的关注度相对较低：McCarrick的视频点赞不到300次，Lucy的视频观看量不到15,000次。与其他引人注目的品牌旅行相比，这种互动微乎其微——但针对这次旅行的反应视频却使其成为某种程度上的丑闻（一对：https://www.instagram.com/reels/DbjfNrbhmRV/ 视频：https://www.tiktok.com/@crutches_and_spice/video/7669219473315974413 的剪辑总观看量已超过50万次）。","许多关于这些网红视频的评论都提到了AI热潮对环境的影响：/cs/features/937356/ai-data-center-gpu-environmental-impact，以及美国各地数据中心有争议的建设：/ai-artificial-intelligence/902546/data-centers-ai-energy-power-grids-controversy，还有公司在工作场所整合AI可能导致的岗位替代或失业问题。一些人还质疑，为何参与此次旅行的内容创作者中大多是年轻女性，好像OpenAI通过她们更易接触的媒体在针对特定人群（尽管根据社交媒体上发布的照片和视频，途中也有男性：https://www.instagram.com/p/Dbgrhizj-lh/?img_index=1：https://www.instagram.com/p/Dbg8k8vPKcG/）。根据Pew：https://www.pewresearch.org/internet/2026/06/17/the-gender-gap-in-ai/，即使男性和女性在AI使用上的差距几乎消失，女性往往对AI持更负面态度，并且表示AI会对自己产生负面影响的可能性是男性的两倍。一些观众质疑，女性网红是否在某种程度上被用来为一个受到审查的行业洗白声誉。","麦卡里克（McCarrick）自称是一名创作者，她向数百万在线观众以及像 Spotify、Amazon、Uber 和 DoorDash 这样的团队讲解“我们在工作中需要的软技能”，此后她制作了多个视频：https://www.tiktok.com/@graceforpersonalityhires/video/7669573209519328526：https://www.tiktok.com/@graceforpersonalityhires/video/7669484144493153550，回应评论者指责她为了奢华旅行而本质上放弃了道德。在 LinkedIn 上，她写道：https://www.linkedin.com/posts/gracemccarrick_i-went-on-openais-first-ever-brand-trip-ugcPost-7489918650238525440-7Z6z/ 她“真的不知道人们对 AI 会这么反感”，而她视频的负面反馈让她看到了“网上肆虐的惊人 AI 精神错乱”——她指的是人们对 AI 的愤怒，而不是通常意义上因使用 AI 而导致的偏执或妄想症。她写道，现实世界中的人们“不会像断头鸡一样到处乱跑、尖叫着讨论用水、野生动物以及（令人好奇的）法西斯主义”。","《The Verge》联系的影响者没有人回应置评请求。OpenAI 表示，创作者营销是他们接触用户的一部分，活动的目的是教育性的。","OpenAI 发言人埃迪·坎贝尔-厄班（Edie Campbell-Urban）在电子邮件中表示：“创作者是我们社区的重要组成部分，也是人们今天获取信息和了解我们产品的途径。随着 AI 越来越普及，我们欢迎健康的讨论，并且重视那些选择与我们互动、参加我们的活动、提出尖锐问题并与大家一同学习的创作者。我们将继续重视他们，就像我们重视传统媒体和其他营销合作伙伴一样。”","AI 公司以直白的方式使用影响者营销，例如支付创作者制作关于他们产品的内容。但他们也尝试了人们对传统消费品牌期望的那种影响者营销：Anthropic 在时尚地点举办了更多低调的影响者晚宴：https://x.com/TaylorLorenz/status/2047767026056221098，邀请生活方式类影响者参加，并且有传闻称在西海岸会有第二次 OpenAI 之旅。","随着行业受到的反对声浪增大，人工智能公司已经调整了它们与公众的沟通方式：“你的工作很快就会被淘汰”显然不是让人们信任这些公司或支持其使命的正确表达方式。相反，像OpenAI和Anthropic这样的人工智能公司试图加入一些人性化元素，无论是通过线下快闪咖啡店、风格化的周边商品发布（/ai-artificial-intelligence/973098/reddit-ai-search-seo-marketing-brands-spam），还是通过广告活动（https://www.youtube.com/watch?v=jVbGX7zJHi8），这些方式都尝试将人们对人工智能的担忧转化为支持人工智能的鼓舞人心内容。"],"translationStatus":"translated","bodyOrigin":"source-page","editorial":{"summary":"OpenAI 举办名为“Summer Club”的创作者活动，邀请职业与商业领域创作者在纽约市外度假村参与，并通过品牌周边、住宿场景和活动内容宣传 ChatGPT。相关视频与活动本身引发批评，讨论集中于人工智能的环境影响、数据中心建设及就业替代担忧。","background":"报道指出，品牌邀请创作者参与旅行并产出社交媒体内容，是消费品牌常见的营销形式，但也可能因排他性、奢华展示或商业合作引发公众反感。此次活动被描述为大型人工智能公司采用这一方式进行创作者营销的案例，部分参与者随后回应了负面评论。","viewpoint":"Aioga 判断，争议的核心不只在于一次创作者旅行的形式，而在于其与人工智能社会议题之间形成的强烈反差。活动内容侧重品牌体验时，公众可能将其视为未充分回应环境、基础设施和工作影响等既有忧虑；这属于编辑判断，而非对 OpenAI 动机的事实认定。","implications":"值得关注的是，OpenAI 表示创作者营销是其触达用户、帮助人们了解产品的方式，并称欢迎健康辩论。报道同时显示，部分受众对活动参与者构成及传播方式提出质疑。对 AI 企业而言，面向创作者的传播可能需要与公众关切的议题沟通并行，以降低品牌体验与社会讨论脱节的风险。","nextStep":"后续可关注 OpenAI 是否披露更多活动安排、创作者合作原则或教育内容，以及参与创作者是否继续回应外界质疑。也应观察其未来营销中，是否更直接说明对环境影响、数据中心争议和工作场景变化等讨论的态度；现有材料未说明相关后续安排。","evidenceRefs":["title","summary","articleBody","source"],"status":"published","aiGenerated":true,"autoApproved":true,"generatedBy":"aioga-editorial:gpt-5.6-sol","reviewedBy":"aioga-editorial-review:gpt-5.6-sol","generatedAt":"2026-08-04T18:47:31.733Z","sourceHash":"b2029ad01c69169c","review":{"approved":true,"groundedness":95,"clarity":91,"duplicationRisk":20,"blockingIssues":[],"notes":["“Aioga 判断”明确标注了编辑判断，未将其冒充为事实。","“后续可关注”部分属于合理的观察方向，且已注明现有材料未说明后续安排。","若需进一步提高精确度，可将“活动内容宣传 ChatGPT”改为“活动用于创作者营销及帮助受众了解 OpenAI 产品”，因为正文直接引述的 OpenAI 回应使用了更宽泛的“产品”表述；但来源摘要明确提到宣传 ChatGPT，因此不构成阻断问题。"]},"validation":{"passed":true,"mode":"ai-auto","revisions":0,"checks":["schema","length","source-attribution","low-source-overlap","no-html","independent-ai-review"]}},"tags":["技巧观点","The Verge：AI（RSS）"],"translations":{"zh-CN":{"title":"OpenAI 首次网红品牌之旅为何引发争议","summary":"OpenAI 上周末组织了一场名为\"Summer Club\"的网红品牌之旅，邀请多位职业与商业领域创作者前往纽约郊外度假村，展示品牌周边并宣传 ChatGPT。活动引发大量网友批评，指责其忽视 AI 的环境影响与就业替代问题，部分视频评论称\"人们会为了免费酒店出卖灵魂\"。OpenAI 回应称创作者是其社区重要组成部分，活动旨在教育，并欢迎健康辩论。","category":"技巧观点","source":"The Verge","aggregationSource":"The Verge：AI（RSS）","pageTitle":"OpenAI 首次网红品牌之旅为何引发争议 - Aioga AI资讯","description":"OpenAI 上周末组织了一场名为\"Summer Club\"的网红品牌之旅，邀请多位职业与商业领域创作者前往纽约郊外度假村，展示品牌周边并宣传 ChatGPT。活动引发大量网友批评，指责其忽视 AI 的环境影响与就业替代问题，部分视频评论称\"人们会为了免费酒店出卖灵魂\"。OpenAI 回应称创作者是其社区重要组成部分，活动旨在教育，并欢迎健康辩论。","url":"https://www.aioga.com/news/cmseyw0ej1bhvro2e6p6wq06g/","articleBody":["品牌之旅是网红的一种成人礼。这是合法性的象征，意味着赞助商愿意邀请他们参加全额支付的度假旅行，通常还包括奢华的免费赠品和活动。旅行也可能引发未受邀请的网红的不满，招致公众批评，并展示出某种轻浮感。","通常，这是快时尚公司：/2023/6/30/23779058/shein-influencer-trip-backlash-ads-forced-labor，或者美妆品牌：https://www.thecut.com/2023/05/why-black-women-creators-are-accusing-tarte-of-mistreatment.html，邀请网红前往，目的是通过社交媒体发布大量赞助内容。这一次，则是一家主要的人工智能公司。","上周末，一些网红开始发布有关 OpenAI “有史以来的首次品牌之旅”的内容，这次旅行似乎在纽约市外的一个自然度假地进行（对好奇的人来说，看起来是 Instagram 热门景点 Wildflower Farms：https://auberge.com/wildflower-farms/）。这次旅行被宣传为“夏日俱乐部”，网红们发布了来自他们小屋的照片和视频，展示品牌周边产品和印有字母标记的睡衣，并含糊提及安排的行程。许多内容创作者似乎专注于职业和商业领域，发布有关职场文化或 CEO 相关内容。TikTok 拥有 145,000 粉丝的 Grace McCarrick 从她的套房进行了视频博客：https://www.tiktok.com/@graceforpersonalityhires/video/7669031978213117198，记录她在夜间放泡澡的过程。另一位网红 Nat Lucy（57,000 粉丝）拍摄了自己：https://www.tiktok.com/@nat.lucyy/video/7668872242515758350，在小屋外发现鹿的情景。场面大乱。","“一些人真的会为了一个免费的漂亮酒店房间出卖自己的灵魂和地球，”一位TikTok用户在McCarrick的视频下评论道。“哇！漂亮的绿色景观！他们应该在这里建一个数据中心！”这是Lucy帖子下的一条评论。大多数视频的关注度相对较低：McCarrick的视频点赞不到300次，Lucy的视频观看量不到15,000次。与其他引人注目的品牌旅行相比，这种互动微乎其微——但针对这次旅行的反应视频却使其成为某种程度上的丑闻（一对：https://www.instagram.com/reels/DbjfNrbhmRV/ 视频：https://www.tiktok.com/@crutches_and_spice/video/7669219473315974413 的剪辑总观看量已超过50万次）。","许多关于这些网红视频的评论都提到了AI热潮对环境的影响：/cs/features/937356/ai-data-center-gpu-environmental-impact，以及美国各地数据中心有争议的建设：/ai-artificial-intelligence/902546/data-centers-ai-energy-power-grids-controversy，还有公司在工作场所整合AI可能导致的岗位替代或失业问题。一些人还质疑，为何参与此次旅行的内容创作者中大多是年轻女性，好像OpenAI通过她们更易接触的媒体在针对特定人群（尽管根据社交媒体上发布的照片和视频，途中也有男性：https://www.instagram.com/p/Dbgrhizj-lh/?img_index=1：https://www.instagram.com/p/Dbg8k8vPKcG/）。根据Pew：https://www.pewresearch.org/internet/2026/06/17/the-gender-gap-in-ai/，即使男性和女性在AI使用上的差距几乎消失，女性往往对AI持更负面态度，并且表示AI会对自己产生负面影响的可能性是男性的两倍。一些观众质疑，女性网红是否在某种程度上被用来为一个受到审查的行业洗白声誉。","麦卡里克（McCarrick）自称是一名创作者，她向数百万在线观众以及像 Spotify、Amazon、Uber 和 DoorDash 这样的团队讲解“我们在工作中需要的软技能”，此后她制作了多个视频：https://www.tiktok.com/@graceforpersonalityhires/video/7669573209519328526：https://www.tiktok.com/@graceforpersonalityhires/video/7669484144493153550，回应评论者指责她为了奢华旅行而本质上放弃了道德。在 LinkedIn 上，她写道：https://www.linkedin.com/posts/gracemccarrick_i-went-on-openais-first-ever-brand-trip-ugcPost-7489918650238525440-7Z6z/ 她“真的不知道人们对 AI 会这么反感”，而她视频的负面反馈让她看到了“网上肆虐的惊人 AI 精神错乱”——她指的是人们对 AI 的愤怒，而不是通常意义上因使用 AI 而导致的偏执或妄想症。她写道，现实世界中的人们“不会像断头鸡一样到处乱跑、尖叫着讨论用水、野生动物以及（令人好奇的）法西斯主义”。","《The Verge》联系的影响者没有人回应置评请求。OpenAI 表示，创作者营销是他们接触用户的一部分，活动的目的是教育性的。","OpenAI 发言人埃迪·坎贝尔-厄班（Edie Campbell-Urban）在电子邮件中表示：“创作者是我们社区的重要组成部分，也是人们今天获取信息和了解我们产品的途径。随着 AI 越来越普及，我们欢迎健康的讨论，并且重视那些选择与我们互动、参加我们的活动、提出尖锐问题并与大家一同学习的创作者。我们将继续重视他们，就像我们重视传统媒体和其他营销合作伙伴一样。”","AI 公司以直白的方式使用影响者营销，例如支付创作者制作关于他们产品的内容。但他们也尝试了人们对传统消费品牌期望的那种影响者营销：Anthropic 在时尚地点举办了更多低调的影响者晚宴：https://x.com/TaylorLorenz/status/2047767026056221098，邀请生活方式类影响者参加，并且有传闻称在西海岸会有第二次 OpenAI 之旅。","随着行业受到的反对声浪增大，人工智能公司已经调整了它们与公众的沟通方式：“你的工作很快就会被淘汰”显然不是让人们信任这些公司或支持其使命的正确表达方式。相反，像OpenAI和Anthropic这样的人工智能公司试图加入一些人性化元素，无论是通过线下快闪咖啡店、风格化的周边商品发布（/ai-artificial-intelligence/973098/reddit-ai-search-seo-marketing-brands-spam），还是通过广告活动（https://www.youtube.com/watch?v=jVbGX7zJHi8），这些方式都尝试将人们对人工智能的担忧转化为支持人工智能的鼓舞人心内容。"]},"en":{"title":"Why OpenAI's first influencer brand journey sparked controversy","summary":"Last weekend, OpenAI organized a celebrity brand tour called \"Summer Club,\" inviting several creators from professional and business fields to a resort on the outskirts of New York to showcase brand merchandise and promote ChatGPT. The event sparked widespread criticism from netizens, accusing it of ignoring AI's environmental impact and employment substitution, with some video comments saying, \"People will sell their souls for free hotels.\" OpenAI responded that creators are an important part of its community, the event aims to educate, and welcomes healthy debates.","category":"Insights","source":"The Verge：AI（RSS）","aggregationSource":"The Verge：AI（RSS）","pageTitle":"Why OpenAI's first influencer brand journey sparked controversy - Aioga AI News","description":"Last weekend, OpenAI organized a celebrity brand tour called \"Summer Club,\" inviting several creators from professional and business fields to a resort on the outskirts of New York...","url":"https://www.aioga.com/en/news/cmseyw0ej1bhvro2e6p6wq06g/","contentTranslated":true,"sourceHash":"38ffa0aaf9b2cc02","translatedAt":"2026-08-04T18:44:11.196Z"},"ja":{"title":"なぜOpenAIの最初のインフルエンサーブランドの歩みが論争を呼んだのか","summary":"先週末、OpenAIは「サマークラブ」と呼ばれるセレブリティブランドツアーを企画し、プロフェッショナルやビジネス分野のクリエイター数名をニューヨーク郊外のリゾートに招き、ブランドグッズの紹介とChatGPTのプロモーションを行いました。 このイベントはネットユーザーから広範な批判を招き、AIの環境への影響や雇用代替を無視していると非難され、「人々は無料のホテルのために魂を売る」という動画コメントもありました。 OpenAIは、クリエイターはコミュニティの重要な一員であり、このイベントは教育を目的とし、健全な議論を歓迎すると答えました。","category":"ヒントと視点","source":"The Verge：AI（RSS）","aggregationSource":"The Verge：AI（RSS）","pageTitle":"なぜOpenAIの最初のインフルエンサーブランドの歩みが論争を呼んだのか - Aioga AIニュース","description":"先週末、OpenAIは「サマークラブ」と呼ばれるセレブリティブランドツアーを企画し、プロフェッショナルやビジネス分野のクリエイター数名をニューヨーク郊外のリゾートに招き、ブランドグッズの紹介とChatGPTのプロモーションを行いました。 このイベントはネットユーザーから広範な批判を招き、AIの環境への影響や雇用代替を無視していると非難され、「人々は無料のホテ...","url":"https://www.aioga.com/ja/news/cmseyw0ej1bhvro2e6p6wq06g/","contentTranslated":true,"sourceHash":"38ffa0aaf9b2cc02","translatedAt":"2026-08-04T18:44:12.241Z"},"ko":{"title":"OpenAI의 첫 인플루언서 브랜드 여정이 논란을 불러일으킨 이유","summary":"지난 주말, OpenAI는 \"Summer Club\"이라는 유명인 브랜드 투어를 조직해 전문 및 비즈니스 분야의 여러 크리에이터들을 뉴욕 외곽의 리조트로 초대해 브랜드 상품을 선보이고 ChatGPT를 홍보했습니다. 이 행사는 네티즌들로부터 AI의 환경 영향과 고용 대체를 무시한다는 비판을 불러일으켰으며, 일부 영상에서는 \"사람들이 무료 호텔을 위해 영혼을 팔 것\"이라는 내용이 있었습니다. OpenAI는 창작자들이 커뮤니티의 중요한 일부이며, 이 행사는 교육을 목표로 하고 건강한 토론을 환영한다고 답했습니다.","category":"인사이트","source":"The Verge：AI（RSS）","aggregationSource":"The Verge：AI（RSS）","pageTitle":"OpenAI의 첫 인플루언서 브랜드 여정이 논란을 불러일으킨 이유 - Aioga AI 뉴스","description":"지난 주말, OpenAI는 \"Summer Club\"이라는 유명인 브랜드 투어를 조직해 전문 및 비즈니스 분야의 여러 크리에이터들을 뉴욕 외곽의 리조트로 초대해 브랜드 상품을 선보이고 ChatGPT를 홍보했습니다. 이 행사는 네티즌들로부터 AI의 환경 영향과 고용 대체를 무시한다는 비판을 불러일으켰으며, 일부 영상에서는 \"...","url":"https://www.aioga.com/ko/news/cmseyw0ej1bhvro2e6p6wq06g/","contentTranslated":true,"sourceHash":"38ffa0aaf9b2cc02","translatedAt":"2026-08-04T18:44:21.096Z"},"es":{"title":"Por qué el primer recorrido de marca influencer de OpenAI generó controversia","summary":"El pasado fin de semana, OpenAI organizó una gira de marcas de celebridades llamada \"Summer Club\", invitando a varios creadores de los ámbitos profesional y empresarial a un resort en las afueras de Nueva York para mostrar merchandising de marca y promocionar ChatGPT. El evento provocó críticas generalizadas de internautas, acusándolo de ignorar el impacto ambiental de la IA y la sustitución de empleo, con algunos comentarios en vídeo que decían: \"La gente venderá su alma por hoteles gratis.\" OpenAI respondió que los creadores son una parte importante de su comunidad, que el evento tiene como objetivo educar y da la bienvenida a debates saludables.","category":"Ideas","source":"The Verge：AI（RSS）","aggregationSource":"The Verge：AI（RSS）","pageTitle":"Por qué el primer recorrido de marca influencer de OpenAI generó controversia - Aioga Noticias de IA","description":"El pasado fin de semana, OpenAI organizó una gira de marcas de celebridades llamada \"Summer Club\", invitando a varios creadores de los ámbitos profesional y empresarial a un resort...","url":"https://www.aioga.com/es/news/cmseyw0ej1bhvro2e6p6wq06g/","contentTranslated":true,"sourceHash":"38ffa0aaf9b2cc02","translatedAt":"2026-08-04T18:44:20.840Z"},"fr":{"title":"Pourquoi le premier parcours de marque d’influenceurs d’OpenAI a suscité la controverse","summary":"Le week-end dernier, OpenAI a organisé une tournée de marques de célébrités appelée « Summer Club », invitant plusieurs créateurs issus des milieux professionnels et commerciaux dans un complexe en périphérie de New York pour présenter des produits dérivés de la marque et promouvoir ChatGPT. L’événement a suscité de vives critiques de la part des internautes, accusant l’entreprise d’ignorer l’impact environnemental de l’IA et la substitution d’emplois, certaines vidéos disant : « Les gens vendront leur âme pour des hôtels gratuits. » OpenAI a répondu que les créateurs sont une part importante de sa communauté, que l’événement vise à éduquer et accueille favorablement des débats sains.","category":"Analyses","source":"The Verge：AI（RSS）","aggregationSource":"The Verge：AI（RSS）","pageTitle":"Pourquoi le premier parcours de marque d’influenceurs d’OpenAI a suscité la controverse - Aioga Actualités IA","description":"Le week-end dernier, OpenAI a organisé une tournée de marques de célébrités appelée « Summer Club », invitant plusieurs créateurs issus des milieux professionnels et commerciaux da...","url":"https://www.aioga.com/fr/news/cmseyw0ej1bhvro2e6p6wq06g/","contentTranslated":true,"sourceHash":"38ffa0aaf9b2cc02","translatedAt":"2026-08-04T18:44:29.235Z"},"de":{"title":"Warum OpenAIs erste Influencer-Markenreise Kontroversen auslöste","summary":"Letztes Wochenende organisierte OpenAI eine Promi-Markentour namens \"Summer Club\" und lud mehrere Kreative aus Berufs- und Geschäftsbereichen in ein Resort am Stadtrand von New York ein, um Markenmerchandise zu präsentieren und ChatGPT zu bewerben. Das Ereignis löste breite Kritik von Internetnutzern aus, die ihr vorwarfen, die Umweltauswirkungen von KI und die Beschäftigungssubstitution zu ignorieren, wobei einige Videokommentare sagten: \"Menschen verkaufen ihre Seele für kostenlose Hotels.\" OpenAI antwortete, dass Creator ein wichtiger Teil seiner Community sind, die Veranstaltung darauf abzielt, aufzuklären, und begrüßt gesunde Debatten.","category":"技巧观点","source":"The Verge：AI（RSS）","aggregationSource":"The Verge：AI（RSS）","pageTitle":"Warum OpenAIs erste Influencer-Markenreise Kontroversen auslöste - Aioga KI-News","description":"Letztes Wochenende organisierte OpenAI eine Promi-Markentour namens \"Summer Club\" und lud mehrere Kreative aus Berufs- und Geschäftsbereichen in ein Resort am Stadtrand von New Yor...","url":"https://www.aioga.com/de/news/cmseyw0ej1bhvro2e6p6wq06g/","contentTranslated":true,"sourceHash":"38ffa0aaf9b2cc02","translatedAt":"2026-08-04T18:44:29.784Z"},"pt-BR":{"title":"Por que a primeira jornada da marca de influenciadores da OpenAI gerou controvérsia","summary":"No último fim de semana, a OpenAI organizou um tour de marcas de celebridades chamado \"Summer Club\", convidando vários criadores das áreas profissional e empresarial para um resort nos arredores de Nova York para mostrar produtos de marca e promover o ChatGPT. O evento gerou críticas generalizadas de internautas, acusando-o de ignorar o impacto ambiental da IA e a substituição de empregos, com alguns comentários em vídeo dizendo: \"As pessoas venderão suas almas por hotéis grátis.\" A OpenAI respondeu que os criadores são uma parte importante de sua comunidade, o evento tem como objetivo educar e acolhe debates saudáveis.","category":"技巧观点","source":"The Verge：AI（RSS）","aggregationSource":"The Verge：AI（RSS）","pageTitle":"Por que a primeira jornada da marca de influenciadores da OpenAI gerou controvérsia - Aioga Notícias de IA","description":"No último fim de semana, a OpenAI organizou um tour de marcas de celebridades chamado \"Summer Club\", convidando vários criadores das áreas profissional e empresarial para um resort...","url":"https://www.aioga.com/pt-BR/news/cmseyw0ej1bhvro2e6p6wq06g/","contentTranslated":true,"sourceHash":"38ffa0aaf9b2cc02","translatedAt":"2026-08-04T18:44:38.439Z"},"ru":{"title":"Почему первый путь OpenAI с брендом инфлюенсера вызвал споры","summary":"В прошлые выходные OpenAI организовала тур знаменитостей под названием «Summer Club», пригласив нескольких создателей из профессиональных и бизнес-сфер в курорт на окраине Нью-Йорка, чтобы продемонстрировать бренд-мерч и продвигать ChatGPT. Мероприятие вызвало широкую критику со стороны пользователей сети, обвиняющих его в игнорировании экологического воздействия ИИ и замены рабочих мест, а в некоторых видеокомментариях говорилось: «Люди продадут свою душу за бесплатные отели.» OpenAI ответил, что создатели — важная часть своего сообщества, мероприятие направлено на просвещение и приветствует здоровые дискуссии.","category":"技巧观点","source":"The Verge：AI（RSS）","aggregationSource":"The Verge：AI（RSS）","pageTitle":"Почему первый путь OpenAI с брендом инфлюенсера вызвал споры - Aioga Новости ИИ","description":"В прошлые выходные OpenAI организовала тур знаменитостей под названием «Summer Club», пригласив нескольких создателей из профессиональных и бизнес-сфер в курорт на окраине Нью-Йорк...","url":"https://www.aioga.com/ru/news/cmseyw0ej1bhvro2e6p6wq06g/","contentTranslated":true,"sourceHash":"38ffa0aaf9b2cc02","translatedAt":"2026-08-04T18:44:38.362Z"},"ar":{"title":"لماذا أثارت أول رحلة لعلامة مؤثرة في OpenAI جدلا","summary":"في نهاية الأسبوع الماضي، نظمت OpenAI جولة لعلامات تجارية للمشاهير تسمى \"نادي الصيف\"، دعت عدة منشئين من المجالات المهنية والتجارية إلى منتجع في ضواحي نيويورك لعرض منتجات العلامة التجارية والترويج ل ChatGPT. أثار الحدث انتقادات واسعة من مستخدمي الإنترنت، متهمين إياه بتجاهل تأثير الذكاء الاصطناعي البيئي واستبدال التوظيف، مع بعض التعليقات المصورة التي قالت: \"الناس سيبيعون أرواحهم مقابل فنادق مجانية.\" ردت OpenAI بأن المبدعين جزء مهم من مجتمعها، ويهدف الحدث إلى التثقيف، ويرحب بالنقاشات الصحية.","category":"技巧观点","source":"The Verge：AI（RSS）","aggregationSource":"The Verge：AI（RSS）","pageTitle":"لماذا أثارت أول رحلة لعلامة مؤثرة في OpenAI جدلا - Aioga أخبار الذكاء الاصطناعي","description":"في نهاية الأسبوع الماضي، نظمت OpenAI جولة لعلامات تجارية للمشاهير تسمى \"نادي الصيف\"، دعت عدة منشئين من المجالات المهنية والتجارية إلى منتجع في ضواحي نيويورك لعرض منتجات العلامة الت...","url":"https://www.aioga.com/ar/news/cmseyw0ej1bhvro2e6p6wq06g/","contentTranslated":true,"sourceHash":"38ffa0aaf9b2cc02","translatedAt":"2026-08-04T18:44:47.122Z"},"hi":{"title":"OpenAI की पहली प्रभावशाली ब्रांड यात्रा ने विवाद क्यों पैदा किया?","summary":"पिछले सप्ताहांत, OpenAI ने \"समर क्लब\" नामक एक सेलिब्रिटी ब्रांड टूर का आयोजन किया, जिसमें पेशेवर और व्यावसायिक क्षेत्रों के कई रचनाकारों को ब्रांड मर्चेंडाइज प्रदर्शित करने और ChatGPT को बढ़ावा देने के लिए न्यूयॉर्क के बाहरी इलाके में एक रिसॉर्ट में आमंत्रित किया गया। इस घटना ने नेटिज़न्स की व्यापक आलोचना की, इस पर एआई के पर्यावरणीय प्रभाव और रोजगार प्रतिस्थापन की अनदेखी करने का आरोप लगाया, कुछ वीडियो टिप्पणियों में कहा गया, \"लोग मुफ्त होटलों के लिए अपनी आत्मा बेचेंगे। OpenAI ने जवाब दिया कि निर्माता उसके समुदाय का एक महत्वपूर्ण हिस्सा हैं, इस आयोजन का उद्देश्य शिक्षित करना है, और स्वस्थ बहस का स्वागत करता है।","category":"技巧观点","source":"The Verge：AI（RSS）","aggregationSource":"The Verge：AI（RSS）","pageTitle":"OpenAI की पहली प्रभावशाली ब्रांड यात्रा ने विवाद क्यों पैदा किया? - Aioga AI समाचार","description":"पिछले सप्ताहांत, OpenAI ने \"समर क्लब\" नामक एक सेलिब्रिटी ब्रांड टूर का आयोजन किया, जिसमें पेशेवर और व्यावसायिक क्षेत्रों के कई रचनाकारों को ब्रांड मर्चेंडाइज प्रदर्शित करने और Chat...","url":"https://www.aioga.com/hi/news/cmseyw0ej1bhvro2e6p6wq06g/","contentTranslated":true,"sourceHash":"38ffa0aaf9b2cc02","translatedAt":"2026-08-04T18:44:47.084Z"},"it":{"title":"Perché il primo percorso di brand influencer di OpenAI ha suscitato controversie","summary":"Lo scorso fine settimana, OpenAI ha organizzato un tour di brand con celebrità chiamato \"Summer Club\", invitando diversi creatori di professione e business in un resort alla periferia di New York per mostrare merchandising del marchio e promuovere ChatGPT. L'evento ha suscitato ampie critiche da parte dei netizen, accusandolo di ignorare l'impatto ambientale dell'IA e la sostituzione dei posti di lavoro, con alcuni commenti video che dicevano: \"Le persone venderanno la propria anima per hotel gratuiti.\" OpenAI ha risposto che i creatori sono una parte importante della sua comunità, l'evento mira a educare e accoglie dibattiti sani.","category":"技巧观点","source":"The Verge：AI（RSS）","aggregationSource":"The Verge：AI（RSS）","pageTitle":"Perché il primo percorso di brand influencer di OpenAI ha suscitato controversie - Aioga Notizie IA","description":"Lo scorso fine settimana, OpenAI ha organizzato un tour di brand con celebrità chiamato \"Summer Club\", invitando diversi creatori di professione e business in un resort alla perife...","url":"https://www.aioga.com/it/news/cmseyw0ej1bhvro2e6p6wq06g/","contentTranslated":true,"sourceHash":"38ffa0aaf9b2cc02","translatedAt":"2026-08-04T18:44:55.845Z"},"nl":{"title":"Waarom OpenAI's eerste influencer-merkreis controverse veroorzaakte","summary":"Afgelopen weekend organiseerde OpenAI een beroemdheidstournee genaamd \"Summer Club\", waarbij verschillende makers uit professionele en zakelijke sectoren werden uitgenodigd naar een resort aan de rand van New York om merkproducten te presenteren en ChatGPT te promoten. Het evenement leidde tot brede kritiek van internetgebruikers, die het beschuldigden van het negeren van de milieueffecten van AI en de vervanging van werkgelegenheid, waarbij sommige videocommentaren zeiden: \"Mensen verkopen hun ziel voor gratis hotels.\" OpenAI antwoordde dat makers een belangrijk onderdeel van haar community zijn, het evenement heeft als doel om te informeren en gezonde debatten verwelkomt.","category":"技巧观点","source":"The Verge：AI（RSS）","aggregationSource":"The Verge：AI（RSS）","pageTitle":"Waarom OpenAI's eerste influencer-merkreis controverse veroorzaakte - Aioga AI-nieuws","description":"Afgelopen weekend organiseerde OpenAI een beroemdheidstournee genaamd \"Summer Club\", waarbij verschillende makers uit professionele en zakelijke sectoren werden uitgenodigd naar ee...","url":"https://www.aioga.com/nl/news/cmseyw0ej1bhvro2e6p6wq06g/","contentTranslated":true,"sourceHash":"38ffa0aaf9b2cc02","translatedAt":"2026-08-04T18:44:55.968Z"},"tr":{"title":"OpenAI'nin ilk influencer markası yolculuğu neden tartışmalara yol açtı","summary":"Geçen hafta sonu, OpenAI \"Summer Club\" adlı bir ünlü marka turu düzenledi; profesyonel ve iş dünyasından birkaç yaratıcıyı New York dışındaki bir tatil köyüne davet ederek marka ürünlerini sergilemek ve ChatGPT'yi tanıtmak için bir araya geldi. Etkinlik, internet kullanıcıları tarafından yaygın eleştirilere yol açtı; yapay zekanın çevresel etkisini ve istihdam ikamesini görmezden geldiği iddiası altında bulundu; bazı video yorumlarda \"İnsanlar ruhlarını ücretsiz oteller için satacaklar\" dediler. OpenAI, yaratıcıların topluluğunun önemli bir parçası olduğunu, etkinliğin eğitim vermeyi amaçladığını ve sağlıklı tartışmaları memnuniyetle karşıladığını yanıtladı.","category":"技巧观点","source":"The Verge：AI（RSS）","aggregationSource":"The Verge：AI（RSS）","pageTitle":"OpenAI'nin ilk influencer markası yolculuğu neden tartışmalara yol açtı - Aioga AI Haberleri","description":"Geçen hafta sonu, OpenAI \"Summer Club\" adlı bir ünlü marka turu düzenledi; profesyonel ve iş dünyasından birkaç yaratıcıyı New York dışındaki bir tatil köyüne davet ederek marka ür...","url":"https://www.aioga.com/tr/news/cmseyw0ej1bhvro2e6p6wq06g/","contentTranslated":true,"sourceHash":"38ffa0aaf9b2cc02","translatedAt":"2026-08-04T18:45:04.736Z"},"vi":{"title":"Tại sao hành trình thương hiệu influencer đầu tiên của OpenAI lại gây tranh cãi","summary":"Cuối tuần trước, OpenAI đã tổ chức một chuyến tham quan thương hiệu nổi tiếng mang tên \"Summer Club,\" mời nhiều nhà sáng tạo từ các lĩnh vực chuyên nghiệp và kinh doanh đến một khu nghỉ dưỡng ở ngoại ô New York để giới thiệu các sản phẩm thương hiệu và quảng bá ChatGPT. Sự kiện đã vấp phải nhiều chỉ trích từ cư dân mạng, cáo buộc họ phớt lờ tác động môi trường của AI và sự thay thế việc làm, với một số bình luận video nói rằng, \"Mọi người sẽ bán linh hồn mình để lấy khách sạn miễn phí.\" OpenAI đáp lại rằng các nhà sáng tạo là một phần quan trọng trong cộng đồng, sự kiện nhằm mục đích giáo dục và chào đón các cuộc tranh luận lành mạnh.","category":"技巧观点","source":"The Verge：AI（RSS）","aggregationSource":"The Verge：AI（RSS）","pageTitle":"Tại sao hành trình thương hiệu influencer đầu tiên của OpenAI lại gây tranh cãi - Tin tức AI Aioga","description":"Cuối tuần trước, OpenAI đã tổ chức một chuyến tham quan thương hiệu nổi tiếng mang tên \"Summer Club,\" mời nhiều nhà sáng tạo từ các lĩnh vực chuyên nghiệp và kinh doanh đến một khu...","url":"https://www.aioga.com/vi/news/cmseyw0ej1bhvro2e6p6wq06g/","contentTranslated":true,"sourceHash":"38ffa0aaf9b2cc02","translatedAt":"2026-08-04T18:45:04.663Z"},"id":{"title":"Mengapa perjalanan merek influencer pertama OpenAI memicu kontroversi","summary":"Akhir pekan lalu, OpenAI mengadakan tur merek selebriti bernama \"Summer Club,\" mengundang beberapa kreator dari bidang profesional dan bisnis ke sebuah resor di pinggiran New York untuk memamerkan merchandise merek dan mempromosikan ChatGPT. Acara ini memicu kritik luas dari netizen, menuduh mereka mengabaikan dampak lingkungan AI dan substitusi lapangan kerja, dengan beberapa komentar video mengatakan, \"Orang-orang akan menjual jiwa mereka untuk hotel gratis.\" OpenAI menanggapi bahwa kreator adalah bagian penting dari komunitasnya, acara ini bertujuan untuk mendidik, dan menyambut debat yang sehat.","category":"技巧观点","source":"The Verge：AI（RSS）","aggregationSource":"The Verge：AI（RSS）","pageTitle":"Mengapa perjalanan merek influencer pertama OpenAI memicu kontroversi - Berita AI Aioga","description":"Akhir pekan lalu, OpenAI mengadakan tur merek selebriti bernama \"Summer Club,\" mengundang beberapa kreator dari bidang profesional dan bisnis ke sebuah resor di pinggiran New York...","url":"https://www.aioga.com/id/news/cmseyw0ej1bhvro2e6p6wq06g/","contentTranslated":true,"sourceHash":"38ffa0aaf9b2cc02","translatedAt":"2026-08-04T18:45:13.330Z"},"th":{"title":"ทําไมการเดินทางสู่แบรนด์อินฟลูเอนเซอร์ครั้งแรกของ OpenAI จึงก่อให้เกิดความขัดแย้ง","summary":"สุดสัปดาห์ที่ผ่านมา OpenAI ได้จัดทัวร์แบรนด์คนดังชื่อ \"Summer Club\" เชิญผู้สร้างจากสายอาชีพและธุรกิจหลายคนมาที่รีสอร์ทชานเมืองนิวยอร์กเพื่อแสดงสินค้าแบรนด์และโปรโมท ChatGPT เหตุการณ์นี้ก่อให้เกิดเสียงวิจารณ์อย่างกว้างขวางจากชาวเน็ต โดยกล่าวหาว่ามองข้ามผลกระทบต่อสิ่งแวดล้อมของ AI และการทดแทนการจ้างงาน โดยมีวิดีโอบางคอมเมนต์ที่กล่าวว่า \"ผู้คนจะขายวิญญาณเพื่อโรงแรมฟรี\" OpenAI ตอบว่าผู้สร้างเป็นส่วนสําคัญของชุมชน งานนี้มีเป้าหมายเพื่อให้ความรู้ และยินดีต้อนรับการถกเถียงที่ดีต่อสุขภาพ","category":"技巧观点","source":"The Verge：AI（RSS）","aggregationSource":"The Verge：AI（RSS）","pageTitle":"ทําไมการเดินทางสู่แบรนด์อินฟลูเอนเซอร์ครั้งแรกของ OpenAI จึงก่อให้เกิดความขัดแย้ง - ข่าว AI Aioga","description":"สุดสัปดาห์ที่ผ่านมา OpenAI ได้จัดทัวร์แบรนด์คนดังชื่อ \"Summer Club\" เชิญผู้สร้างจากสายอาชีพและธุรกิจหลายคนมาที่รีสอร์ทชานเมืองนิวยอร์กเพื่อแสดงสินค้าแบรนด์และโปรโมท ChatGPT เหตุการ...","url":"https://www.aioga.com/th/news/cmseyw0ej1bhvro2e6p6wq06g/","contentTranslated":true,"sourceHash":"38ffa0aaf9b2cc02","translatedAt":"2026-08-04T18:45:13.524Z"},"pl":{"title":"Dlaczego pierwsza droga marki influencerskiej OpenAI wywołała kontrowersje","summary":"W zeszły weekend OpenAI zorganizowało trasę po markach celebrytów pod nazwą \"Summer Club\", zapraszając kilku twórców z branży zawodowej i biznesowej do ośrodka na obrzeżach Nowego Jorku, aby zaprezentować gadżety markowe i promować ChatGPT. Wydarzenie wywołało szeroką krytykę ze strony internautów, którzy oskarżali je o ignorowanie wpływu AI na środowisko i zastępowania miejsc pracy, a niektóre komentarze wideo mówiły: \"Ludzie sprzedadzą swoje dusze za darmowe hotele.\" OpenAI odpowiedziało, że twórcy są ważną częścią jego społeczności, wydarzenie ma na celu edukację i zachęca do zdrowych debat.","category":"技巧观点","source":"The Verge：AI（RSS）","aggregationSource":"The Verge：AI（RSS）","pageTitle":"Dlaczego pierwsza droga marki influencerskiej OpenAI wywołała kontrowersje - Aioga Wiadomości AI","description":"W zeszły weekend OpenAI zorganizowało trasę po markach celebrytów pod nazwą \"Summer Club\", zapraszając kilku twórców z branży zawodowej i biznesowej do ośrodka na obrzeżach Nowego...","url":"https://www.aioga.com/pl/news/cmseyw0ej1bhvro2e6p6wq06g/","contentTranslated":true,"sourceHash":"38ffa0aaf9b2cc02","translatedAt":"2026-08-04T18:45:22.182Z"}}}}