{"@context":"https://schema.org","@type":"NewsArticle","generatedAt":"2026-08-11T09:21:12.743Z","headline":"Chime 如何用 Runway 制作最新全国电视广告","description":"Chime 执行制片人 Shayla Love 透露，团队用 Runway 将原本需约 30 万美元、涉及 80 多名真实会员的电视广告尾卡制作压缩至 3 万美元以内，且几乎无制作开销。Runway 的定制工作流将质量参差的 UGC 照片转化为稳定、达到电视播出标准的动态画面。团队还计划用 Runway 制作概念故事板，以加速广告审批流程。","url":"https://www.aioga.com/news/cmsgpsm9m0codro5qcd8aw7gg/","mainEntityOfPage":"https://www.aioga.com/news/cmsgpsm9m0codro5qcd8aw7gg/","datePublished":"2026-08-04T16:00:00.000Z","dateModified":"2026-08-04T16:00:00.000Z","inLanguage":"zh-CN","publisher":{"@type":"NewsMediaOrganization","name":"Aioga","url":"https://www.aioga.com"},"citation":["https://runwayml.com/news/customers/chime","https://aihot.virxact.com/items/cmsgpsm9m0codro5qcd8aw7gg"],"canonicalUrl":"https://www.aioga.com/news/cmsgpsm9m0codro5qcd8aw7gg/","directAnswer":{"@type":"Answer","text":"Aioga 编辑摘要：Chime 执行制片人 Shayla Love 透露，团队用 Runway 将原本需约 30 万美元、涉及 80 多名真实会员的电视广告尾卡制作压缩至 3 万美元以内，且几乎无制作开销。 Aioga 将其归入「技巧观点」方向，重点关注它对真实使用和行业竞争的影响。","url":"https://www.aioga.com/news/cmsgpsm9m0codro5qcd8aw7gg/","dateCreated":"2026-08-04T16:00:00.000Z","author":{"@type":"Organization","@id":"https://www.aioga.com/authors/aioga-editorial/#editorial-team","name":"Aioga Editorial Team","url":"https://www.aioga.com/authors/aioga-editorial/"}},"evidence":[{"@type":"CreativeWork","name":"Runway：News（网页） source article","url":"https://runwayml.com/news/customers/chime","datePublished":"2026-08-04T16:00:00.000Z","provider":{"@type":"Organization","name":"Runway：News（网页）","url":"https://runwayml.com/news/customers/chime"}},{"@type":"CreativeWork","name":"AIHot archive record","url":"https://aihot.virxact.com/items/cmsgpsm9m0codro5qcd8aw7gg","datePublished":"2026-08-04T16:00:00.000Z","provider":{"@type":"Organization","name":"AIHot","url":"https://aihot.virxact.com/items/cmsgpsm9m0codro5qcd8aw7gg"}}],"aggregationSource":"Runway：News（网页）","originalPublisher":{"name":"Runway：News（网页）","url":"https://runwayml.com/news/customers/chime"},"geoDeepAnswer":null,"article":{"id":"cmsgpsm9m0codro5qcd8aw7gg","slug":"cmsgpsm9m0codro5qcd8aw7gg","url":"https://www.aioga.com/news/cmsgpsm9m0codro5qcd8aw7gg/","title":"Chime 如何用 Runway 制作最新全国电视广告","title_en":"How Chime Used Runway to Produce Their Latest National TV Spot","summary":"Chime 执行制片人 Shayla Love 透露，团队用 Runway 将原本需约 30 万美元、涉及 80 多名真实会员的电视广告尾卡制作压缩至 3 万美元以内，且几乎无制作开销。Runway 的定制工作流将质量参差的 UGC 照片转化为稳定、达到电视播出标准的动态画面。团队还计划用 Runway 制作概念故事板，以加速广告审批流程。","source":"Runway：News（网页）","sourceUrl":"https://runwayml.com/news/customers/chime","aiHotUrl":"https://aihot.virxact.com/items/cmsgpsm9m0codro5qcd8aw7gg","publishedAt":"2026-08-04T16:00:00.000Z","category":"技巧观点","score":31,"selected":false,"articleBody":["cost savings vs. traditional production","Shayla Love is Executive Producer at Chime：https://www.chime.com/, overseeing creative production and advertising for the financial services company with over 10M members. Chime has been producing campaigns focused on member testimonials for years, but wanted create them more efficiently. In this conversation, Love walks through the brand’s latest national campaign, which featured nearly 100 real Chime members, and details how the team used Runway to bring it to life for a fraction of the time and cost.","We've been shooting these testimonial spots for about four years. They're hard-hitting, performance-driven television commercial (TVC) spots featuring real members (paid for their testimonials), produced in a studio setting.","The AI unlock was in the end card. We wanted to show a large group of real Chime members in a kind of “Brady Bunch”-style grid. Leadership saw the concept and said, “great, but let’s expand this massively and show not just nine people but 100.” So I emailed more than 100 members, and asked each of them to send three photos and sign a release in exchange for a fee. I requested professional photos, a neutral wardrobe and clean backgrounds where possible. What came back was a mass of photos, wildly varying in quality and composition. Some of them I genuinely thought there was no way we'd be able to work with. But with Runway, it was amazingly simple.","Runway helped us build the initial workflow, partnering closely with their forward deployed team. They basically gave us training wheels to get started. Once I had it, I started rendering each member myself, tweaking prompts and adjusting things until we had the right outputs. It was not long before I felt confident handling all the renders myself and then eventually, teaching my team how it worked.","We processed over 85 members through that workflow. The output is a still photo brought into motion: stable, TV-ready and consistent despite wildly inconsistent source material (UGC photos). The end card animates with all of them in the grid. It became this showcase of real members, at a scale that would have been extremely difficult and costly to execute with a traditional shoot.","Honestly, it started with the Runway team partnering so closely with us. That first workflow they built for us, just showing us what was possible, was the nudge we needed to move past \"what can AI actually do\" and into \"here's something we're actually doing.\"","The technology matters, but because it is advancing so fast, what's been key for us is having a partner who knows how to implement the tech in real creative ideas.","I did the math. Getting even this partial approach done — 80-plus members, with the quality and volume we needed — would have cost around $300,000 the traditional way. That includes travel, studio time, crew, hair, wardrobe and production overhead. Aligning schedules for real people all over the country for the same date, logistically, would have been unrealistic to attempt. We simply would not have pitched or produced this scene practically.","With Runway, that same end card — real members, TV-quality, broadcast-ready — came in under $30,000, paid directly to our member talent with virtually no production overhead.","We're working on a few things. Concept storyboards have already changed how we get leadership approvals on integrated marketing communications (IMC) campaigns. We recently used Runway to storyboard a John Cena spot and an NBA campaign featuring Larry Bird and Cooper Flagg, and the approvals moved so much faster because leadership could see our ideas scene by scene. That use case is huge.","I am constantly looking for new opportunities to use AI, rethinking everything we do. From basics like building a brand photo generator using our brand guidelines and visual identity to scaled paid media resizes to adapting layouts intelligently across formats — not just stretching an image and calling it done.","The bigger shift is cultural. Every time one team does something with AI and shows it, three other teams want to do the same thing. We're in that phase right now where people are starting to see what's actually possible and rolling with it for their needs.","Opportunities to reinvent our production approaches are everywhere. Sometimes they are obvious, some opportunities need to be figured out, and sometimes you might just need to ask what’s possible. For us, we saw an opportunity, asked if AI could solve the problem and then ran with it. Once you see it work once — really work, for TV, not just a test — you'll start seeing those moments everywhere.","Fee-free digital banking platform serving millions of everyday Americans"],"articleImages":[{"sourceUrl":"https://d3phaj0sisr2ct.cloudfront.net/site/images/sanity/2026/08/screenshot-2026-08-05-at-5-08-04-pm-89cb74a7-898d-4c91-bcfa-8bc4f3a82c38.png","alt":"","afterParagraph":5,"url":"/media/articles/cmsgpsm9m0codro5qcd8aw7gg/7bffd4469041247f.png"},{"sourceUrl":"https://d3phaj0sisr2ct.cloudfront.net/site/images/sanity/2026/08/screenshot-2026-08-05-at-5-11-24-pm-b51c9e44-3c6f-4815-a7e1-84b8b233fd6d.png","alt":"","afterParagraph":9,"url":"/media/articles/cmsgpsm9m0codro5qcd8aw7gg/c36177c4a0d3adce.png"},{"sourceUrl":"https://d3phaj0sisr2ct.cloudfront.net/site/assets/rw-post-thumbnail-001.webp","alt":"Runway Partners with Lionsgate","afterParagraph":14,"url":"/media/articles/cmsgpsm9m0codro5qcd8aw7gg/2a80b9558d19fefc.webp"},{"sourceUrl":"https://d3phaj0sisr2ct.cloudfront.net/site/assets/rw-cust-story-01.webp","alt":"How “House of David” Used Runway to Become Amazon’s Latest Hit Series","afterParagraph":14,"url":"/media/articles/cmsgpsm9m0codro5qcd8aw7gg/2603f053a2c88417.webp"},{"sourceUrl":"https://d3phaj0sisr2ct.cloudfront.net/site/images/news/1.webp","alt":"Exploring the Future of Filmmaking: Runway’s programming partnership with Tribeca Festival 2024","afterParagraph":14,"url":"/media/articles/cmsgpsm9m0codro5qcd8aw7gg/9f9d193edb41f47b.webp"}],"mediaStatus":"ok","articleBodyZh":["与传统制作相比的成本节约","Shayla Love 是 Chime 的执行制片人：https://www.chime.com/，负责这家拥有超过 1000 万会员的金融服务公司的创意制作和广告。Chime 多年来一直在制作以会员推荐为核心的活动，但希望更高效地制作。在这次对话中，Love 分享了品牌最新的全国性活动，活动中几乎有 100 位真实 Chime 会员，并详细介绍了团队如何使用 Runway 在极短的时间和成本下完成制作。","我们已经拍摄这些推荐广告片大约四年了。它们是直击人心、以业绩为导向的电视商业广告（TVC），以真实会员为特色（为他们的推荐付费），在工作室环境下制作。","AI 的突破在于片尾卡。我们希望展示大量真实的 Chime 会员，以类似“布雷迪家族”风格的网格呈现。领导层看到这个概念后说：“很好，但让我们大幅扩展，不仅展示九个人，而是 100 个人。”于是我给超过 100 位会员发了邮件，要求每人提供三张照片并签署授权书，以换取酬劳。我请求提供专业照片、中性服装以及尽可能干净的背景。收到的照片质量和构图参差不齐，有些我真的认为根本无法使用。但有了 Runway，这变得异常简单。","Runway 帮助我们建立了初步工作流程，并与他们的远程部署团队紧密合作。他们基本上给了我们初学者的工具来开始。一旦我掌握了它，我便开始自己渲染每个会员，调整提示和参数，直到得到合适的输出。不久之后，我对自己可以独立处理所有渲染工作充满信心，最终还教会了我的团队如何操作。","我们通过该工作流程处理了 85 位以上的会员。输出是将静态照片转为动态画面：稳定、电视级准备完成，并且尽管原始素材（UGC 照片）质量参差不齐，却保持一致。片尾卡以网格形式展示所有会员。它成为了展示真实会员的亮点，以这种规模通过传统拍摄几乎不可能实现，成本也会非常高昂。","说实话，这一切始于 Runway 团队与我们密切合作。他们为我们构建的第一个工作流程，仅仅是向我们展示了可能性，这正是让我们从“AI到底能做什么”跨越到“这里有我们实际在做的事情”的推动力。","技术很重要，但由于它进展如此迅速，对我们来说关键的是拥有一个懂得如何将技术落实到真正创意想法中的合作伙伴。","我算过这笔账。即使采用这种部分方法来完成——80 多名成员，同时保证我们需要的质量和数量——用传统方式的成本大约为 30 万美元。这包括差旅、摄影棚时间、工作人员、化妆、服装和制作开销。在全国范围内协调真实人员在同一日期集合，从物流上来说几乎不可能尝试。我们实际上根本不会去提出或制作这场景。","使用 Runway 后，同样的最终画面——真实成员、电视质量、可播出——成本不到 3 万美元，直接支付给我们的成员演员，几乎没有制作开销。","我们正在做一些事情。概念分镜图已经改变了我们在整合营销传播（IMC）活动中获得领导层批准的方式。我们最近使用 Runway 为一则 John Cena 的广告以及一则包含 Larry Bird 和 Cooper Flagg 的 NBA 活动制作分镜图，审批速度明显加快，因为领导层可以逐场景看到我们的创意。这个应用案例非常重要。","我不断在寻找使用 AI 的新机会，重新思考我们所做的一切。从使用我们品牌指南和视觉识别制作品牌照片生成器等基础工作，到大规模付费媒体调整尺寸，再到在不同格式间智能适配布局——不仅仅是拉伸图像然后算完成。","更大的转变是文化上的。每次一个团队用 AI 做了什么并展示出来，另外三个团队就想做同样的事情。我们正处在这样一个阶段，人们开始看到实际的可能性，并根据自己的需求去应用它。","重新塑造我们生产方法的机会无处不在。有些机会显而易见，有些机会需要去发掘，有时你可能只需要问问什么是可能的。对我们来说，我们看到了一个机会，问了AI是否能解决这个问题，然后就付诸实践。一旦你看到它真正起作用——真的起作用，不只是测试，而是用于电视——你就会开始到处看到这样的时刻。","为数以百万计的普通美国人提供免手续费的数字银行平台"],"translationStatus":"translated","bodyOrigin":"source-page","editorial":{"summary":"Aioga 编辑摘要：Chime 执行制片人 Shayla Love 透露，团队用 Runway 将原本需约 30 万美元、涉及 80 多名真实会员的电视广告尾卡制作压缩至 3 万美元以内，且几乎无制作开销。 Aioga 将其归入「技巧观点」方向，重点关注它对真实使用和行业竞争的影响。","background":"背景分析：实践类内容的价值在于是否能被复现、是否有明确边界，以及它能否转化为稳定的开发或工作流方法。","viewpoint":"Aioga 判断：这条动态更适合作为行业观察信号，当前信息足以建立线索，但不足以推导长期结论。","implications":"影响分析：对相关团队而言，短期应先核对来源、可用范围和实际成本，再判断是否值得接入或跟进。","nextStep":"后续观察：继续观察示例是否可复现、工具版本变化、社区反馈和实际成本。","evidenceRefs":["title","summary","articleBody"],"confidence":"medium","status":"published","aiGenerated":false,"autoApproved":true,"generatedBy":"rule-safe-fallback","generatedAt":"2026-08-11T09:23:27.689Z","sourceHash":"7d0d5a46a53a9ade","validation":{"passed":true,"mode":"rule-safe-fallback","checks":["schema","length","source-attribution","no-html"]}},"tags":["技巧观点","Runway：News（网页）"],"translations":{"zh-CN":{"title":"Chime 如何用 Runway 制作最新全国电视广告","summary":"Chime 执行制片人 Shayla Love 透露，团队用 Runway 将原本需约 30 万美元、涉及 80 多名真实会员的电视广告尾卡制作压缩至 3 万美元以内，且几乎无制作开销。Runway 的定制工作流将质量参差的 UGC 照片转化为稳定、达到电视播出标准的动态画面。团队还计划用 Runway 制作概念故事板，以加速广告审批流程。","category":"技巧观点","source":"Runway：News（网页）","aggregationSource":"Runway：News（网页）","pageTitle":"Chime 如何用 Runway 制作最新全国电视广告 - Aioga AI资讯","description":"Chime 执行制片人 Shayla Love 透露，团队用 Runway 将原本需约 30 万美元、涉及 80 多名真实会员的电视广告尾卡制作压缩至 3 万美元以内，且几乎无制作开销。Runway 的定制工作流将质量参差的 UGC 照片转化为稳定、达到电视播出标准的动态画面。团队还计划用 Runway 制作概念故事板，以加速广告审批流程。","url":"https://www.aioga.com/news/cmsgpsm9m0codro5qcd8aw7gg/","articleBody":["与传统制作相比的成本节约","Shayla Love 是 Chime 的执行制片人：https://www.chime.com/，负责这家拥有超过 1000 万会员的金融服务公司的创意制作和广告。Chime 多年来一直在制作以会员推荐为核心的活动，但希望更高效地制作。在这次对话中，Love 分享了品牌最新的全国性活动，活动中几乎有 100 位真实 Chime 会员，并详细介绍了团队如何使用 Runway 在极短的时间和成本下完成制作。","我们已经拍摄这些推荐广告片大约四年了。它们是直击人心、以业绩为导向的电视商业广告（TVC），以真实会员为特色（为他们的推荐付费），在工作室环境下制作。","AI 的突破在于片尾卡。我们希望展示大量真实的 Chime 会员，以类似“布雷迪家族”风格的网格呈现。领导层看到这个概念后说：“很好，但让我们大幅扩展，不仅展示九个人，而是 100 个人。”于是我给超过 100 位会员发了邮件，要求每人提供三张照片并签署授权书，以换取酬劳。我请求提供专业照片、中性服装以及尽可能干净的背景。收到的照片质量和构图参差不齐，有些我真的认为根本无法使用。但有了 Runway，这变得异常简单。","Runway 帮助我们建立了初步工作流程，并与他们的远程部署团队紧密合作。他们基本上给了我们初学者的工具来开始。一旦我掌握了它，我便开始自己渲染每个会员，调整提示和参数，直到得到合适的输出。不久之后，我对自己可以独立处理所有渲染工作充满信心，最终还教会了我的团队如何操作。","我们通过该工作流程处理了 85 位以上的会员。输出是将静态照片转为动态画面：稳定、电视级准备完成，并且尽管原始素材（UGC 照片）质量参差不齐，却保持一致。片尾卡以网格形式展示所有会员。它成为了展示真实会员的亮点，以这种规模通过传统拍摄几乎不可能实现，成本也会非常高昂。","说实话，这一切始于 Runway 团队与我们密切合作。他们为我们构建的第一个工作流程，仅仅是向我们展示了可能性，这正是让我们从“AI到底能做什么”跨越到“这里有我们实际在做的事情”的推动力。","技术很重要，但由于它进展如此迅速，对我们来说关键的是拥有一个懂得如何将技术落实到真正创意想法中的合作伙伴。","我算过这笔账。即使采用这种部分方法来完成——80 多名成员，同时保证我们需要的质量和数量——用传统方式的成本大约为 30 万美元。这包括差旅、摄影棚时间、工作人员、化妆、服装和制作开销。在全国范围内协调真实人员在同一日期集合，从物流上来说几乎不可能尝试。我们实际上根本不会去提出或制作这场景。","使用 Runway 后，同样的最终画面——真实成员、电视质量、可播出——成本不到 3 万美元，直接支付给我们的成员演员，几乎没有制作开销。","我们正在做一些事情。概念分镜图已经改变了我们在整合营销传播（IMC）活动中获得领导层批准的方式。我们最近使用 Runway 为一则 John Cena 的广告以及一则包含 Larry Bird 和 Cooper Flagg 的 NBA 活动制作分镜图，审批速度明显加快，因为领导层可以逐场景看到我们的创意。这个应用案例非常重要。","我不断在寻找使用 AI 的新机会，重新思考我们所做的一切。从使用我们品牌指南和视觉识别制作品牌照片生成器等基础工作，到大规模付费媒体调整尺寸，再到在不同格式间智能适配布局——不仅仅是拉伸图像然后算完成。","更大的转变是文化上的。每次一个团队用 AI 做了什么并展示出来，另外三个团队就想做同样的事情。我们正处在这样一个阶段，人们开始看到实际的可能性，并根据自己的需求去应用它。","重新塑造我们生产方法的机会无处不在。有些机会显而易见，有些机会需要去发掘，有时你可能只需要问问什么是可能的。对我们来说，我们看到了一个机会，问了AI是否能解决这个问题，然后就付诸实践。一旦你看到它真正起作用——真的起作用，不只是测试，而是用于电视——你就会开始到处看到这样的时刻。","为数以百万计的普通美国人提供免手续费的数字银行平台"]},"en":{"title":"How Chime uses Runway to create the latest national TV commercials","summary":"Chime executive producer Shayla Love revealed that the team used Runway to compress the TV commercial tail card, which originally cost about $300,000 and involved over 80 real members, down to under $30,000, with almost no production costs. Runway's customized workflow transforms unevenly quality UGC photos into stable, television-compliant dynamic images. The team also plans to use Runway to create concept storyboards to speed up the ad approval process.","category":"Insights","source":"Runway：News（网页）","aggregationSource":"Runway：News（网页）","pageTitle":"How Chime uses Runway to create the latest national TV commercials - Aioga AI News","description":"Chime executive producer Shayla Love revealed that the team used Runway to compress the TV commercial tail card, which originally cost about $300,000 and involved over 80 real memb...","url":"https://www.aioga.com/en/news/cmsgpsm9m0codro5qcd8aw7gg/","contentTranslated":true,"sourceHash":"643e57729b6059d3","translatedAt":"2026-08-06T00:04:22.086Z"},"ja":{"title":"ChimeがRunwayを使って最新の全国テレビコマーシャルを制作する方法","summary":"Chimeのエグゼクティブプロデューサー、シェイラ・ラブは、当初約30万ドルの費用で80人以上の実質メンバーが関わっていたテレビコマーシャルのテイルカードを、ほぼ制作費なしで3万ドル未満に圧縮するためにランウェイを使用したことを明かしました。 Runwayのカスタマイズされたワークフローは、品質の不均一なUGC写真を安定しテレビ準拠の動的画像に変換します。 また、広告承認プロセスを迅速化するために、Runwayを使ってコンセプトストーリーボードを作成する計画もあります。","category":"ヒントと視点","source":"Runway：News（网页）","aggregationSource":"Runway：News（网页）","pageTitle":"ChimeがRunwayを使って最新の全国テレビコマーシャルを制作する方法 - Aioga AIニュース","description":"Chimeのエグゼクティブプロデューサー、シェイラ・ラブは、当初約30万ドルの費用で80人以上の実質メンバーが関わっていたテレビコマーシャルのテイルカードを、ほぼ制作費なしで3万ドル未満に圧縮するためにランウェイを使用したことを明かしました。 Runwayのカスタマイズされたワークフローは、品質の不均一なUGC写真を安定しテレビ準拠の動的画像に変換します。...","url":"https://www.aioga.com/ja/news/cmsgpsm9m0codro5qcd8aw7gg/","contentTranslated":true,"sourceHash":"643e57729b6059d3","translatedAt":"2026-08-06T00:04:23.577Z"},"ko":{"title":"Chime이 런웨이를 활용해 최신 전국 TV 광고를 제작하는 방법","summary":"Chime의 총괄 프로듀서 셰일라 러브는 팀이 Runway를 사용해 원래 약 30만 달러 비용에 80명 이상의 실제 멤버가 참여했던 TV 광고 테일 카드를 거의 제작비 없이 3만 달러 이하로 압축했다고 밝혔습니다. 런웨이의 맞춤형 워크플로우는 품질이 불균등한 UGC 사진을 안정적이고 TV에 적합한 동적 이미지로 변환합니다. 또한 광고 승인 과정을 가속화하기 위해 런웨이를 활용해 콘셉트 스토리보드를 만들 계획입니다.","category":"인사이트","source":"Runway：News（网页）","aggregationSource":"Runway：News（网页）","pageTitle":"Chime이 런웨이를 활용해 최신 전국 TV 광고를 제작하는 방법 - Aioga AI 뉴스","description":"Chime의 총괄 프로듀서 셰일라 러브는 팀이 Runway를 사용해 원래 약 30만 달러 비용에 80명 이상의 실제 멤버가 참여했던 TV 광고 테일 카드를 거의 제작비 없이 3만 달러 이하로 압축했다고 밝혔습니다. 런웨이의 맞춤형 워크플로우는 품질이 불균등한 UGC 사진을 안정적이고 TV에 적합한 동적 이미지로 변환합니다...","url":"https://www.aioga.com/ko/news/cmsgpsm9m0codro5qcd8aw7gg/","contentTranslated":true,"sourceHash":"643e57729b6059d3","translatedAt":"2026-08-06T00:04:31.808Z"},"es":{"title":"Cómo Chime utiliza Runway para crear los últimos anuncios nacionales de televisión","summary":"La productora ejecutiva de Chime, Shayla Love, reveló que el equipo utilizó Runway para comprimir la tarjeta de anuncios de televisión, que originalmente costó unos 300.000 dólares y contó con más de 80 miembros reales, hasta menos de 30.000 dólares, con casi ningún coste de producción. El flujo de trabajo personalizado de Runway transforma fotos UGC de calidad desigual en imágenes dinámicas estables y compatibles con la televisión. El equipo también planea utilizar Runway para crear storyboards conceptuales que agilizen el proceso de aprobación de anuncios.","category":"Ideas","source":"Runway：News（网页）","aggregationSource":"Runway：News（网页）","pageTitle":"Cómo Chime utiliza Runway para crear los últimos anuncios nacionales de televisión - Aioga Noticias de IA","description":"La productora ejecutiva de Chime, Shayla Love, reveló que el equipo utilizó Runway para comprimir la tarjeta de anuncios de televisión, que originalmente costó unos 300.000 dólares...","url":"https://www.aioga.com/es/news/cmsgpsm9m0codro5qcd8aw7gg/","contentTranslated":true,"sourceHash":"643e57729b6059d3","translatedAt":"2026-08-06T00:04:31.761Z"},"fr":{"title":"Comment Chime utilise Runway pour créer les dernières publicités télévisées nationales","summary":"La productrice exécutive de Chime, Shayla Love, a révélé que l’équipe a utilisé Runway pour compresser la carte de la publicité télévisée, qui coûtait à l’origine environ 300 000 $ et impliquait plus de 80 membres réels, à moins de 30 000 $, avec presque aucun coût de production. Le flux de travail personnalisé de Runway transforme des photos UGC de qualité inégale en images dynamiques stables et conformes à la télévision. L’équipe prévoit également d’utiliser Runway pour créer des storyboards conceptuels afin d’accélérer le processus d’approbation des publicités.","category":"Analyses","source":"Runway：News（网页）","aggregationSource":"Runway：News（网页）","pageTitle":"Comment Chime utilise Runway pour créer les dernières publicités télévisées nationales - Aioga Actualités IA","description":"La productrice exécutive de Chime, Shayla Love, a révélé que l’équipe a utilisé Runway pour compresser la carte de la publicité télévisée, qui coûtait à l’origine environ 300 000 $...","url":"https://www.aioga.com/fr/news/cmsgpsm9m0codro5qcd8aw7gg/","contentTranslated":true,"sourceHash":"643e57729b6059d3","translatedAt":"2026-08-06T00:04:38.779Z"},"de":{"title":"Wie Chime Runway nutzt, um die neuesten nationalen TV-Werbespots zu erstellen","summary":"Die ausführende Produzentin von Chime, Shayla Love, enthüllte, dass das Team Runway nutzte, um die TV-Werbespot-Karte, die ursprünglich etwa 300.000 Dollar kostete und über 80 echte Mitglieder umfasste, auf unter 30.000 Dollar zu komprimieren, fast ohne Produktionskosten. Der maßgeschneiderte Workflow von Runway verwandelt ungleichmäßig hochwertige UGC-Fotos in stabile, fernsehkonforme dynamische Bilder. Das Team plant außerdem, Runway zu nutzen, um Konzept-Storyboards zu erstellen, um den Genehmigungsprozess der Werbung zu beschleunigen.","category":"技巧观点","source":"Runway：News（网页）","aggregationSource":"Runway：News（网页）","pageTitle":"Wie Chime Runway nutzt, um die neuesten nationalen TV-Werbespots zu erstellen - Aioga KI-News","description":"Die ausführende Produzentin von Chime, Shayla Love, enthüllte, dass das Team Runway nutzte, um die TV-Werbespot-Karte, die ursprünglich etwa 300.000 Dollar kostete und über 80 echt...","url":"https://www.aioga.com/de/news/cmsgpsm9m0codro5qcd8aw7gg/","contentTranslated":true,"sourceHash":"643e57729b6059d3","translatedAt":"2026-08-06T00:04:40.509Z"},"pt-BR":{"title":"Como a Chime usa a Runway para criar os mais recentes comerciais nacionais de TV","summary":"A produtora executiva do Chime, Shayla Love, revelou que a equipe usou a Runway para comprimir o final dos comerciais de TV, que originalmente custava cerca de $300.000 e envolvia mais de 80 membros reais, reduzindo para menos de $30.000, com quase nenhum custo de produção. O fluxo de trabalho personalizado da Runway transforma fotos UGC de qualidade desigual em imagens dinâmicas estáveis e compatíveis com a televisão. A equipe também planeja usar o Runway para criar storyboards conceituais e acelerar o processo de aprovação de anúncios.","category":"技巧观点","source":"Runway：News（网页）","aggregationSource":"Runway：News（网页）","pageTitle":"Como a Chime usa a Runway para criar os mais recentes comerciais nacionais de TV - Aioga Notícias de IA","description":"A produtora executiva do Chime, Shayla Love, revelou que a equipe usou a Runway para comprimir o final dos comerciais de TV, que originalmente custava cerca de $300.000 e envolvia...","url":"https://www.aioga.com/pt-BR/news/cmsgpsm9m0codro5qcd8aw7gg/","contentTranslated":true,"sourceHash":"643e57729b6059d3","translatedAt":"2026-08-06T00:04:49.183Z"},"ru":{"title":"Как Chime использует Runway для создания последних национальных телевизионных роликов","summary":"Исполнительный продюсер Chime Шейла Лав рассказала, что команда использовала Runway для сокращения телевизионной рекламы, которая изначально стоила около $300,000 и включала более 80 реальных участников, снизившиеся до $30,000, практически без затрат на производство. Индивидуальный рабочий процесс Runway преобразует неравномерно качественные UGC-фотографии в стабильные динамические изображения, соответствующие телевизору. Команда также планирует использовать Runway для создания концептуальных раскадровок, чтобы ускорить процесс одобрения рекламы.","category":"技巧观点","source":"Runway：News（网页）","aggregationSource":"Runway：News（网页）","pageTitle":"Как Chime использует Runway для создания последних национальных телевизионных роликов - Aioga Новости ИИ","description":"Исполнительный продюсер Chime Шейла Лав рассказала, что команда использовала Runway для сокращения телевизионной рекламы, которая изначально стоила около $300,000 и включала более...","url":"https://www.aioga.com/ru/news/cmsgpsm9m0codro5qcd8aw7gg/","contentTranslated":true,"sourceHash":"643e57729b6059d3","translatedAt":"2026-08-06T00:04:48.790Z"},"ar":{"title":"كيف يستخدم تشايم برنامج Runway لإنشاء أحدث الإعلانات التلفزيونية الوطنية","summary":"كشفت المنتج التنفيذي لتشايم شايلا لوف أن الفريق استخدم برنامج Runway لضغط بطاقة الذيل للإعلان التلفزيوني، والتي كانت تكلف في الأصل حوالي 300,000 دولار وشارك فيها أكثر من 80 عضوا حقيقيا، ثم انخفض إلى أقل من 30,000 دولار، مع تكاليف إنتاج شبه معدومة. يحول سير العمل المخصص في Runway صور UGC ذات جودة غير متساوية إلى صور ديناميكية مستقرة ومتوافقة مع التلفزيون. يخطط الفريق أيضا لاستخدام Runway لإنشاء لوحات قصصية مفهومية لتسريع عملية الموافقة على الإعلانات.","category":"技巧观点","source":"Runway：News（网页）","aggregationSource":"Runway：News（网页）","pageTitle":"كيف يستخدم تشايم برنامج Runway لإنشاء أحدث الإعلانات التلفزيونية الوطنية - Aioga أخبار الذكاء الاصطناعي","description":"كشفت المنتج التنفيذي لتشايم شايلا لوف أن الفريق استخدم برنامج Runway لضغط بطاقة الذيل للإعلان التلفزيوني، والتي كانت تكلف في الأصل حوالي 300,000 دولار وشارك فيها أكثر من 80 عضوا حق...","url":"https://www.aioga.com/ar/news/cmsgpsm9m0codro5qcd8aw7gg/","contentTranslated":true,"sourceHash":"643e57729b6059d3","translatedAt":"2026-08-06T00:04:56.577Z"},"hi":{"title":"नवीनतम राष्ट्रीय टीवी विज्ञापन बनाने के लिए झंकार रनवे का उपयोग कैसे करता है","summary":"चाइम के कार्यकारी निर्माता शायला लव ने खुलासा किया कि टीम ने टीवी वाणिज्यिक टेल कार्ड को संपीड़ित करने के लिए रनवे का उपयोग किया, जिसकी मूल लागत लगभग $ 300,000 थी और इसमें 80 से अधिक वास्तविक सदस्य शामिल थे, जो लगभग कोई उत्पादन लागत नहीं थी। रनवे का अनुकूलित वर्कफ़्लो असमान गुणवत्ता वाली यूजीसी तस्वीरों को स्थिर, टेलीविजन-अनुरूप गतिशील छवियों में बदल देता है। टीम विज्ञापन अनुमोदन प्रक्रिया को तेज करने के लिए अवधारणा स्टोरीबोर्ड बनाने के लिए रनवे का उपयोग करने की भी योजना बना रही है।","category":"技巧观点","source":"Runway：News（网页）","aggregationSource":"Runway：News（网页）","pageTitle":"नवीनतम राष्ट्रीय टीवी विज्ञापन बनाने के लिए झंकार रनवे का उपयोग कैसे करता है - Aioga AI समाचार","description":"चाइम के कार्यकारी निर्माता शायला लव ने खुलासा किया कि टीम ने टीवी वाणिज्यिक टेल कार्ड को संपीड़ित करने के लिए रनवे का उपयोग किया, जिसकी मूल लागत लगभग $ 300,000 थी और इसमें 80 से अध...","url":"https://www.aioga.com/hi/news/cmsgpsm9m0codro5qcd8aw7gg/","contentTranslated":true,"sourceHash":"643e57729b6059d3","translatedAt":"2026-08-06T00:04:57.878Z"},"it":{"title":"Come Chime utilizza Runway per creare gli ultimi spot televisivi nazionali","summary":"La produttrice esecutiva di Chime, Shayla Love, ha rivelato che il team ha utilizzato Runway per comprimere la cartella della pubblicità televisiva, che originariamente costava circa 300.000 dollari e coinvolgeva oltre 80 membri reali, fino a meno di 30.000 dollari, con quasi nessun costo di produzione. Il flusso di lavoro personalizzato di Runway trasforma foto UGC di qualità disomocrita in immagini dinamiche stabili e compatibili con la televisione. Il team prevede inoltre di utilizzare Runway per creare storyboard concettuali e velocizzare il processo di approvazione degli annunci.","category":"技巧观点","source":"Runway：News（网页）","aggregationSource":"Runway：News（网页）","pageTitle":"Come Chime utilizza Runway per creare gli ultimi spot televisivi nazionali - Aioga Notizie IA","description":"La produttrice esecutiva di Chime, Shayla Love, ha rivelato che il team ha utilizzato Runway per comprimere la cartella della pubblicità televisiva, che originariamente costava cir...","url":"https://www.aioga.com/it/news/cmsgpsm9m0codro5qcd8aw7gg/","contentTranslated":true,"sourceHash":"643e57729b6059d3","translatedAt":"2026-08-06T00:05:06.581Z"},"nl":{"title":"Hoe Chime Runway gebruikt om de nieuwste nationale tv-reclames te maken","summary":"Chime executive producer Shayla Love onthulde dat het team Runway gebruikte om de tv-commercial staartkaart, die oorspronkelijk ongeveer $300.000 kostte en meer dan 80 echte leden betrof, samen te brengen tot minder dan $30.000, met vrijwel geen productiekosten. De aangepaste workflow van Runway transformeert ongelijkmatig hoogwaardige UGC-foto's in stabiele, televisie-conforme dynamische beelden. Het team is ook van plan Runway te gebruiken om conceptstoryboards te maken om het goedkeuringsproces van advertenties te versnellen.","category":"技巧观点","source":"Runway：News（网页）","aggregationSource":"Runway：News（网页）","pageTitle":"Hoe Chime Runway gebruikt om de nieuwste nationale tv-reclames te maken - Aioga AI-nieuws","description":"Chime executive producer Shayla Love onthulde dat het team Runway gebruikte om de tv-commercial staartkaart, die oorspronkelijk ongeveer $300.000 kostte en meer dan 80 echte leden...","url":"https://www.aioga.com/nl/news/cmsgpsm9m0codro5qcd8aw7gg/","contentTranslated":true,"sourceHash":"643e57729b6059d3","translatedAt":"2026-08-06T00:05:06.521Z"},"tr":{"title":"Chime, Runway'i en son ulusal TV reklamlarını yaratmak için nasıl kullanıyor?","summary":"Chime yapımcısı Shayla Love, ekibin Runway ile TV reklamının son kartını sıkıştırdı; başlangıçta yaklaşık 300.000 dolar tutarlı ve 80'den fazla gerçek üye vardı, neredeyse hiç prodüksiyon maliyeti olmadan 30.000 doların altına indirdi. Runway'in özelleştirilmiş iş akışı, eşitsiz kalitede UGC fotoğraflarını stabil, televizyon uyumlu dinamik görüntülere dönüştürür. Ekip ayrıca reklam onay sürecini hızlandırmak için Runway'i konsept storyboard'ları oluşturmak üzere kullanmayı planlıyor.","category":"技巧观点","source":"Runway：News（网页）","aggregationSource":"Runway：News（网页）","pageTitle":"Chime, Runway'i en son ulusal TV reklamlarını yaratmak için nasıl kullanıyor? - Aioga AI Haberleri","description":"Chime yapımcısı Shayla Love, ekibin Runway ile TV reklamının son kartını sıkıştırdı; başlangıçta yaklaşık 300.000 dolar tutarlı ve 80'den fazla gerçek üye vardı, neredeyse hiç prod...","url":"https://www.aioga.com/tr/news/cmsgpsm9m0codro5qcd8aw7gg/","contentTranslated":true,"sourceHash":"643e57729b6059d3","translatedAt":"2026-08-06T00:05:15.350Z"},"vi":{"title":"Cách Chime sử dụng Runway để tạo ra các quảng cáo truyền hình quốc gia mới nhất","summary":"Nhà sản xuất điều hành Chime, Shayla Love, tiết lộ rằng nhóm đã sử dụng Runway để nén phần đuôi quảng cáo truyền hình, ban đầu có chi phí khoảng 300.000 đô la và có hơn 80 thành viên thật, giảm xuống dưới 30.000 đô la, gần như không có chi phí sản xuất. Quy trình làm việc tùy chỉnh của Runway biến ảnh UGC chất lượng không đồng đều thành hình ảnh động ổn định, tuân thủ truyền hình. Nhóm cũng dự định sử dụng Runway để tạo các bảng phân cảnh ý tưởng nhằm đẩy nhanh quá trình phê duyệt quảng cáo.","category":"技巧观点","source":"Runway：News（网页）","aggregationSource":"Runway：News（网页）","pageTitle":"Cách Chime sử dụng Runway để tạo ra các quảng cáo truyền hình quốc gia mới nhất - Tin tức AI Aioga","description":"Nhà sản xuất điều hành Chime, Shayla Love, tiết lộ rằng nhóm đã sử dụng Runway để nén phần đuôi quảng cáo truyền hình, ban đầu có chi phí khoảng 300.000 đô la và có hơn 80 thành vi...","url":"https://www.aioga.com/vi/news/cmsgpsm9m0codro5qcd8aw7gg/","contentTranslated":true,"sourceHash":"643e57729b6059d3","translatedAt":"2026-08-06T00:05:13.729Z"},"id":{"title":"Bagaimana Chime menggunakan Runway untuk membuat iklan TV nasional terbaru","summary":"Produser eksekutif Chime, Shayla Love, mengungkapkan bahwa tim menggunakan Runway untuk memampatkan kartu ekor iklan TV, yang awalnya menelan biaya sekitar $300.000 dan melibatkan lebih dari 80 anggota nyata, turun menjadi kurang dari $30.000, dengan hampir tanpa biaya produksi. Alur kerja khusus Runway mengubah foto UGC yang tidak merata menjadi gambar dinamis yang stabil dan sesuai dengan televisi. Tim juga berencana menggunakan Runway untuk membuat storyboard konsep guna mempercepat proses persetujuan iklan.","category":"技巧观点","source":"Runway：News（网页）","aggregationSource":"Runway：News（网页）","pageTitle":"Bagaimana Chime menggunakan Runway untuk membuat iklan TV nasional terbaru - Berita AI Aioga","description":"Produser eksekutif Chime, Shayla Love, mengungkapkan bahwa tim menggunakan Runway untuk memampatkan kartu ekor iklan TV, yang awalnya menelan biaya sekitar $300.000 dan melibatkan...","url":"https://www.aioga.com/id/news/cmsgpsm9m0codro5qcd8aw7gg/","contentTranslated":true,"sourceHash":"643e57729b6059d3","translatedAt":"2026-08-06T00:05:24.019Z"},"th":{"title":"Chime ใช้ Runway เพื่อสร้างโฆษณาทีวีระดับประเทศล่าสุดได้อย่างไร","summary":"เชย์ลา เลิฟ ผู้อํานวยการสร้างของ Chime เปิดเผยว่าทีมงานใช้ Runway บีบอัดโฆษณาทีวี ซึ่งเดิมใช้งบประมาณประมาณ $300,000 และมีสมาชิกจริงมากกว่า 80 คน เหลือต่ํากว่า $30,000 โดยแทบไม่มีค่าใช้จ่ายในการผลิตเลย เวิร์กโฟลว์ที่ปรับแต่งโดย Runway เปลี่ยนภาพถ่าย UGC ที่มีคุณภาพไม่สม่ําเสมอให้กลายเป็นภาพไดนามิกที่เสถียรและสอดคล้องกับโทรทัศน์ ทีมงานยังวางแผนที่จะใช้ Runway เพื่อสร้างสตอรี่บอร์ดแนวคิดเพื่อเร่งกระบวนการอนุมัติโฆษณา","category":"技巧观点","source":"Runway：News（网页）","aggregationSource":"Runway：News（网页）","pageTitle":"Chime ใช้ Runway เพื่อสร้างโฆษณาทีวีระดับประเทศล่าสุดได้อย่างไร - ข่าว AI Aioga","description":"เชย์ลา เลิฟ ผู้อํานวยการสร้างของ Chime เปิดเผยว่าทีมงานใช้ Runway บีบอัดโฆษณาทีวี ซึ่งเดิมใช้งบประมาณประมาณ $300,000 และมีสมาชิกจริงมากกว่า 80 คน เหลือต่ํากว่า $30,000 โดยแทบไม่มีค...","url":"https://www.aioga.com/th/news/cmsgpsm9m0codro5qcd8aw7gg/","contentTranslated":true,"sourceHash":"643e57729b6059d3","translatedAt":"2026-08-06T00:05:24.101Z"},"pl":{"title":"Jak Chime wykorzystuje Runway do tworzenia najnowszych ogólnokrajowych reklam telewizyjnych","summary":"Producentka wykonawcza Chime, Shayla Love, ujawniła, że zespół wykorzystał Runway do skompresowania karty reklamowej telewizyjnej, która pierwotnie kosztowała około 300 000 dolarów i obejmowała ponad 80 prawdziwych członków, do mniej niż 30 000 dolarów, przy niemal zerowych kosztach produkcji. Spersonalizowany workflow Runway przekształca nierównomiernie jakości zdjęcia UGC w stabilne, zgodne z telewizją dynamiczne obrazy. Zespół planuje także wykorzystać Runway do tworzenia koncepcji storyboardów, które przyspieszą proces zatwierdzania reklam.","category":"技巧观点","source":"Runway：News（网页）","aggregationSource":"Runway：News（网页）","pageTitle":"Jak Chime wykorzystuje Runway do tworzenia najnowszych ogólnokrajowych reklam telewizyjnych - Aioga Wiadomości AI","description":"Producentka wykonawcza Chime, Shayla Love, ujawniła, że zespół wykorzystał Runway do skompresowania karty reklamowej telewizyjnej, która pierwotnie kosztowała około 300 000 dolarów...","url":"https://www.aioga.com/pl/news/cmsgpsm9m0codro5qcd8aw7gg/","contentTranslated":true,"sourceHash":"643e57729b6059d3","translatedAt":"2026-08-06T00:05:32.807Z"}}}}