{"@context":"https://schema.org","@type":"NewsArticle","generatedAt":"2026-09-20T17:00:38.982Z","headline":"Anthropic 发布 Claude 商业智能体蓝图，含购物智能体与商家智能体参考实现","description":"Anthropic 于 9 月 2 日发布在 Claude 上构建商业智能体（commerce agents）的蓝图，包含购物智能体和商家智能体的完整参考实现、护栏及 Claude Code 插件，可在 Claude API、Amazon Bedrock、Microsoft Foundry 或 Google Cloud Vertex AI 上部署。","url":"https://www.aioga.com/news/cmtkcffai0190rog0psnnjpae/","mainEntityOfPage":"https://www.aioga.com/news/cmtkcffai0190rog0psnnjpae/","datePublished":"2026-09-02T17:01:34.000Z","dateModified":"2026-09-02T17:01:34.000Z","inLanguage":"zh-CN","publisher":{"@type":"NewsMediaOrganization","name":"Aioga","url":"https://www.aioga.com"},"citation":["https://claude.com/blog/claude-for-commerce-agents","https://aihot.virxact.com/items/cmtkcffai0190rog0psnnjpae"],"canonicalUrl":"https://www.aioga.com/news/cmtkcffai0190rog0psnnjpae/","directAnswer":{"@type":"Answer","text":"Anthropic 于9月2日发布 Claude 商业智能体蓝图，提供购物智能体与商家智能体的完整参考实现、工程模式和护栏，面向零售、旅行、电信及票务平台。","url":"https://www.aioga.com/news/cmtkcffai0190rog0psnnjpae/","dateCreated":"2026-09-02T17:01:34.000Z","author":{"@type":"Organization","@id":"https://www.aioga.com/authors/aioga-editorial/#editorial-team","name":"Aioga Editorial Team","url":"https://www.aioga.com/authors/aioga-editorial/"}},"evidence":[{"@type":"CreativeWork","name":"Claude：Blog（网页） source article","url":"https://claude.com/blog/claude-for-commerce-agents","datePublished":"2026-09-02T17:01:34.000Z","provider":{"@type":"Organization","name":"Claude：Blog（网页）","url":"https://claude.com/blog/claude-for-commerce-agents"}},{"@type":"CreativeWork","name":"AIHot archive record","url":"https://aihot.virxact.com/items/cmtkcffai0190rog0psnnjpae","datePublished":"2026-09-02T17:01:34.000Z","provider":{"@type":"Organization","name":"AIHot","url":"https://aihot.virxact.com/items/cmtkcffai0190rog0psnnjpae"}}],"aggregationSource":"Claude：Blog（网页）","originalPublisher":{"name":"Claude：Blog（网页）","url":"https://claude.com/blog/claude-for-commerce-agents"},"geoDeepAnswer":null,"article":{"id":"cmtkcffai0190rog0psnnjpae","slug":"cmtkcffai0190rog0psnnjpae","url":"https://www.aioga.com/news/cmtkcffai0190rog0psnnjpae/","title":"Anthropic 发布 Claude 商业智能体蓝图，含购物智能体与商家智能体参考实现","title_en":"","summary":"Anthropic 于 9 月 2 日发布在 Claude 上构建商业智能体（commerce agents）的蓝图，包含购物智能体和商家智能体的完整参考实现、护栏及 Claude Code 插件，可在 Claude API、Amazon Bedrock、Microsoft Foundry 或 Google Cloud Vertex AI 上部署。","source":"Claude：Blog（网页）","sourceUrl":"https://claude.com/blog/claude-for-commerce-agents","aiHotUrl":"https://aihot.virxact.com/items/cmtkcffai0190rog0psnnjpae","publishedAt":"2026-09-02T17:01:34.000Z","category":"行业动态","score":58,"selected":false,"articleBody":["Retailers running shopping agents on Claude have seen carts up to 35% larger and shoppers 60% more likely to complete a purchase.","Many of the world’s largest retailers, marketplaces, e-commerce platforms, and travel companies use Claude to build agents that make shopping easier. Enterprise customers like Shopify, Priceline, and others have agents that let consumers use AI to search for what they want in plain language, find it, compare it, and buy it.","Today, we're launching a blueprint to help build commerce agents on Claude. It contains the harnesses, patterns, and guardrails an engineering team needs to get a commerce agent running in days, with reference implementations of a shopping agent and a merchant agent for retail, travel, telecom, and ticketing platforms. It also includes a Claude Code plugin to get you started.","The code deploys where you already build with Claude, including the Claude API, Amazon Bedrock, Microsoft Foundry, or Google Cloud Vertex AI. You can also work with our solutions and ecosystem partners such as Accenture, Mastercard, and Visa, who are working with us to enable clients and merchant communities to leverage the blueprints.","It’s available today：https://github.com/anthropics/commerce-agents, with live demos：https://claude.com/solutions/commerce for each vertical and an engineering deep-dive：http://claude.com/blog/the-anatomy-of-effective-commerce-agents on how it was built, just in time for holiday season planning.","The repository contains complete, working implementations of a shopping agent and merchant agent that can be built using the Messages API：https://platform.claude.com/docs/en/intro, Agent SDK：https://code.claude.com/docs/en/agent-sdk, or Claude Managed Agents：https://platform.claude.com/docs/en/managed-agents/overview (beta). You can see them running in a self-guided demo before writing any code, and then work with Claude Code to customize them to your catalogs, policies, brand, and more.","The shopping agent lives inside your app or website. The blueprint includes the integration points for catalog, cart, checkout, customer preferences, and order history, and leaves payment to you, whether that is your existing checkout or an agentic payments provider.","A customer can say “I need a tent, sleeping bag, and stove for a weekend trip with two kids,” and the agent can take it from there. Here’s what it can do:","The agent features guardrails designed to constrain prices and products to actual catalog data, and avoids manipulative upsell patterns. In the repository, these are skills and tools for catalog search, multi-item planning, deep research, personalization, customer care, and in-conversation UI.","The merchant agent supports the people running the store. A user can ask “what should we discount to clear last season’s inventory?” and get an answer based on their own data. Here’s what it can do:","When the agent proactively suggests a change, a person approves it before anything goes live, meaning users get the final say while their agent watches the store. In the repository, these capabilities ship as skills for sales analytics, catalog and inventory management, marketing and promotions, and in-portal UI such as charts and dashboards.","“AI will fundamentally reshape commerce, but trust must remain at the center of every transaction. Merchants are telling us they want more control over how AI engages their customers. Our collaboration with Anthropic on their commerce blueprint helps bring together the intelligence of Claude with the trust, security, and global reach of the Visa network, empowering merchants to deliver better customer experiences while maintaining the relationships that drive their businesses forward.”","“Trust is the currency of commerce, and it is even more critical in the agentic era. With Anthropic's commerce blueprint, we're helping merchants build their own agents with Claude to drive their growth. By combining AI innovation with trusted payments and commerce infrastructure, we're helping connect consumers, merchants and AI agents securely, seamlessly and at scale.”","“Commerce agents are quickly becoming a critical capability for organizations seeking to deliver the personalized, intelligent customer experiences that today’s consumers expect. Our latest research revealed that 85% are now open to collaboration with an AI agent and nearly three in four would trust a personal AI agent more than their best friend to make a purchase on their behalf. This is more than a shift in how people shop. Agentic commerce is rewriting the rules of brand value – fundamentally shaping what gets purchased, when, where and by whom. Anthropic’s commerce agent blueprint provides a proven starting point that can help organizations accelerate deployment and build differentiated experiences that increase customer satisfaction, loyalty, and growth. Combined with Accenture's deep retail and consumer goods expertise, we can help clients move from concept to production and realize value from agentic AI faster.”","“A trip is one of the most complex things a person buys: flights, hotels, cars, and dozens of options to weigh against each other. Penny, our AI assistant, navigates all of that in one conversation and surfaces the best options and best value. We built the latest generation of Penny on Claude because that kind of reasoning is exactly what Claude models are good at.”","“Millions of consumers, businesses and accountants run their finances on Intuit. Working with partners like Anthropic, we're building highly personalized experiences that provide customers with a clear understanding of what's shifting in their business and why, so they can take action with complete confidence. We are creating a financial system of intelligence by combining frontier AI reasoning, including Claude, with our proprietary data, capabilities, intelligence, and human expertise that powers the next level of prosperity for our customers.”","“We want our merchants to be everywhere customers are shopping, and increasingly that means a conversation with an agent. We're building on Anthropic's blueprints with a reference storefront implementation that connects them to a merchant's store through Catalog, UCP and Shop Sign-in. Merchants can use Claude to build agents that help customers find products, check out, and answer questions about their orders.”","“Commerce and stunning customer experiences require personalization, and every brand on Klaviyo sits on more customer data and decisions than any team could act on by hand. Claude closes that gap, turning consumer preferences and performance data into the insights, campaigns and personalization that drive revenue. That's why we keep building with Anthropic: agents do complex analysis, design and decision making, and businesses can focus on delighting customers.”","“Wix’s mission has always been to make complex technology simple and accessible for our users. For merchants, that means providing powerful commerce capabilities without adding operational complexity, and agents are a natural next step. Our engineers had a working commerce agent taking prompts within fifteen minutes, and the pilot showed the potential of combining Anthropic’s AI capabilities with Wix’s commerce platform and deep expertise in commerce for SMB.”","“Our engineers had the blueprint running with no blockers; the setup worked exactly as documented. The practices it bakes in, from tool iteration limits to prompt caching, are the ones we recognized from building Zomato's own agent. Teams standing up their first agent on Claude will skip weeks of trial and error.”","“Our engineers had both commerce agents from Anthropic's blueprint running locally in well under an hour, with live conversations working on the first attempt. We ran the Claude Code workflow twice and got two different architectures back, each designed to what we'd asked for. For a team starting from scratch, that turns days of agent scaffolding into hours.”","“Much of what we build at Square is about giving sellers time back, and agents are a big leap in our ability to do that. We're building agentic tools that watch sales, labor, and inventory and come back with real next steps, not just an answer, while keeping sellers in control. Trust is the hardest part of that work, and Claude helps us meet a high standard.”","The blueprint is available today. Contact our sales team：https://claude.com/contact-sales to learn more, schedule a demonstration, or discuss how to implement for your organization.","Register for our webinar：http://anthropic.com/webinars/building-claude-commerce-agents to see the deep dive where we'll share live walkthroughs, demos, and cover how commerce builders can get the most out of Claude.","Explore more product news and best practices for teams building with Claude.","Product updates, how-tos, community spotlights, and more. Delivered monthly to your inbox.","Enables security and basic functionality.","Enables tracking of site performance.","Enables ads personalization and tracking."],"articleImages":[{"sourceUrl":"https://cdn.prod.website-files.com/68a44d4040f98a4adf2207b6/6903d228c83775fcc75f4e6d_74409af25137110ac04cc39e4d5ea0a2fbcea421-1000x1000.svg","alt":"","afterParagraph":0,"url":"/media/articles/cmtkcffai0190rog0psnnjpae/799040fdebaa0bad.jpg"},{"sourceUrl":"https://cdn.prod.website-files.com/68a44d4040f98a4adf2207b6/6a95f44f1757be75a0616bd0_demo-retail.webp","alt":"","afterParagraph":4,"url":"/media/articles/cmtkcffai0190rog0psnnjpae/d87e44c0413a2642.webp"},{"sourceUrl":"https://cdn.prod.website-files.com/68a44d4040f98a4adf2207b6/6a972d45795f7bbae7ce272f_Retail%20%E2%80%94%20Merchant%20workspace.png","alt":"","afterParagraph":10,"url":"/media/articles/cmtkcffai0190rog0psnnjpae/bb558b0f8b29a0a6.png"}],"mediaStatus":"ok","articleBodyZh":["在Claude上运行购物代理的零售商已经看到购物车增大了多达35%，购物者购买完成的可能性增加了60%。","世界上许多最大的零售商、市场、电商平台和旅游公司都使用Claude来构建让购物更轻松的代理。像Shopify、Priceline等企业客户拥有的代理，可以让消费者用自然语言搜索所需商品、找到它、进行比较并购买。","今天，我们发布了一个蓝图，以帮助在Claude上构建商业代理。它包含了工程团队在几天内运行商业代理所需的工具、模式和防护措施，并提供了零售、旅游、电信和票务平台的购物代理和商户代理的参考实现。同时，它还包括一个Claude Code插件，以便快速入手。","代码可以部署在你已经使用Claude构建的环境，包括Claude API、Amazon Bedrock、Microsoft Foundry或Google Cloud Vertex AI。你还可以与我们的解决方案和生态合作伙伴合作，如埃森哲（Accenture）、万事达卡（Mastercard）和Visa，他们正在与我们合作，使客户和商户社区能够利用这些蓝图。","今天就可以使用：https://github.com/anthropics/commerce-agents，每个垂直领域都有现场演示：https://claude.com/solutions/commerce 以及关于其构建方式的工程深入研究：http://claude.com/blog/the-anatomy-of-efficient-commerce-agents，正好赶上假期季节规划。","该仓库包含完整可运行的购物代理和商户代理实现，可使用Messages API：https://platform.claude.com/docs/en/intro、Agent SDK：https://code.claude.com/docs/en/agent-sdk 或 Claude Managed Agents：https://platform.claude.com/docs/en/managed-agents/overview（测试版）进行构建。在写任何代码之前，你可以先在自助演示中查看它们的运行效果，然后使用Claude Code将其定制为适合你的目录、政策、品牌等。","购物代理运行在你的应用或网站中。蓝图包含了目录、购物车、结账、客户偏好和订单历史的集成点，支付部分由你来处理，无论是你现有的结账流程还是代理支付提供商。","客户可以说“我需要一个帐篷、睡袋和炉子，带两个孩子去周末旅行”，然后代理可以从那里接手。它可以做到以下几点：","该代理具有旨在将价格和产品限制在实际目录数据范围内的安全措施，并避免使用操纵性的附加销售模式。在仓库中，这些是用于目录搜索、多项规划、深入研究、个性化、客户服务和对话界面工具的技能和工具。","商家代理支持经营商店的人。用户可以问“我们应该对哪些商品打折以清理上季库存？”并基于他们自己的数据得到答案。它可以做到以下几点：","当代理主动建议更改时，需要人为批准后任何内容才能上线，这意味着用户在其代理监控商店的同时拥有最终决定权。在仓库中，这些功能以销售分析、目录和库存管理、营销和促销以及门户界面（如图表和仪表盘）的技能形式提供。","“人工智能将从根本上重塑商业，但信任必须始终处于每笔交易的核心。商家告诉我们，他们希望对 AI 与客户互动的方式拥有更多控制。我们与 Anthropic 在其商业蓝图上的合作，将 Claude 的智能与 Visa 网络的信任、安全性和全球覆盖相结合，使商家能够在维护推动业务发展的客户关系的同时，提供更好的客户体验。”","“信任是商业的货币，在代理时代更为关键。通过 Anthropic 的商业蓝图，我们正在帮助商家利用 Claude 构建自己的代理以推动增长。通过将 AI 创新与可信支付及商业基础设施相结合，我们正在帮助安全、无缝且大规模地连接消费者、商家和 AI 代理。”","“商业代理正在迅速成为组织的一项关键能力，帮助它们提供现代消费者期望的个性化、智能化客户体验。我们最新的研究显示，85%的人现在愿意与 AI 代理合作，几乎四分之三的人表示，他们会比信任最好的朋友更信任个人 AI 代理来代替自己进行购买。这不仅仅是购物方式的变化。代理商务正在重写品牌价值的规则——从根本上影响了什么被购买、何时购买、在哪里购买以及由谁购买。Anthropic 的商业代理蓝图提供了一个经过验证的起点，可以帮助组织加速部署并构建差异化的体验，从而提升客户满意度、忠诚度和增长。结合埃森哲在零售和消费品领域的深厚专业知识，我们可以帮助客户从概念走向生产，并更快地从代理 AI 中实现价值。”","“一次旅行是人们购买的最复杂的事务之一：航班、酒店、汽车，还有数十种需要权衡的选项。我们的 AI 助手 Penny 可以在一次对话中处理所有这些，并呈现最佳选项和最优价值。我们基于 Claude 构建了最新一代的 Penny，因为这种推理正是 Claude 模型擅长的领域。”","“数百万消费者、企业和会计师都在使用 Intuit 管理他们的财务。与 Anthropic 等合作伙伴合作，我们正在构建高度个性化的体验，为客户提供清晰的业务变化及其原因，从而使他们能够完全自信地采取行动。通过将前沿 AI 推理（包括 Claude）与我们的专有数据、能力、智能和人类专业知识相结合，我们正在创造一个智能财务系统，为客户带来下一阶段的繁荣。”","“我们希望我们的商家能够出现在客户购物的每一个地方，而这越来越意味着与代理进行对话。我们正在基于 Anthropic 的蓝图构建一个参考店面实现，将其通过 Catalog、UCP 和 Shop 登录连接到商家的商店。商家可以使用 Claude 构建代理，帮助客户寻找产品、结账并回答有关订单的问题。”","“商业和令人惊叹的客户体验需要个性化，而每个使用Klaviyo的品牌所掌握的客户数据和决策量远超任何团队人工处理的能力。Claude弥合了这一差距，将消费者偏好和性能数据转化为驱动收入的洞察、活动和个性化。因此，我们持续与Anthropic合作：智能代理进行复杂分析、设计和决策，而企业可以专注于让客户满意。”","“Wix的使命一直是让复杂技术对用户变得简单和可获得。对于商户来说，这意味着提供强大的商业功能，而无需增加运营复杂性，而智能代理是自然而然的下一步。我们的工程师在十五分钟内就让一个商业代理能够响应提示，试点显示了将Anthropic的AI能力与Wix的商业平台及在中小企业商业方面的深厚专业知识相结合的潜力。”","“我们的工程师按照蓝图运行，没有任何阻碍；设置完全按照文档进行。它内置的实践措施，从工具迭代限制到提示缓存，都是我们在构建Zomato自身代理时使用过的。在Claude上启动第一个代理的团队，将跳过数周的试错过程。”","“我们的工程师在不到一小时内就让Anthropic蓝图中的两个商业代理在本地运行，并在第一次尝试就实现了实时对话。我们运行了两次Claude代码工作流，得到了两种不同架构，每种都按照我们的要求设计。对于从零开始的团队，这将数天的代理搭建时间缩短为几小时。”","“我们在Square所构建的大部分工具都是为了让卖家节省时间，而代理在实现这一目标方面迈出了巨大的一步。我们正在构建能够监控销售、劳动力和库存，并提供实际下一步行动（而不仅仅是答案）的智能工具，同时保持卖家的控制权。建立信任是这项工作中最难的部分，而Claude帮助我们达到了高标准。”","蓝图现已可用。请联系销售团队：https://claude.com/contact-sales 了解更多信息、安排演示或讨论如何在您的机构中实施。","注册我们的网络研讨会：http://anthropic.com/webinars/building-claude-commerce-agents 深入了解我们将分享现场演练、演示，并介绍商业建设者如何充分利用 Claude。","探索更多关于Claude产品新闻和团队最佳实践的信息。","产品更新、操作指南、社区聚焦等内容。每月发送到您的邮箱。","启用安全性和基本功能。","启用网站性能跟踪。","启用广告个性化和跟踪。"],"translationStatus":"translated","bodyOrigin":"source-page","editorial":{"summary":"Anthropic 于9月2日发布 Claude 商业智能体蓝图，提供购物智能体与商家智能体的完整参考实现、工程模式和护栏，面向零售、旅行、电信及票务平台。","background":"该蓝图可部署于 Claude API、Amazon Bedrock、Microsoft Foundry 或 Google Cloud Vertex AI，并包含 Claude Code 插件。购物智能体可接入商品目录、购物车、结账、客户偏好和订单历史。","viewpoint":"Aioga 判断：此次发布重点不只是展示商业智能体概念，而是将参考代码、部署方式和业务集成接口组合为可供工程团队采用的起点，但实际效果仍取决于企业自身系统与业务配置。","implications":"可能影响：零售及其他平台接入对话式搜索、比较和购买流程的门槛可能降低；但蓝图不代表企业无需自行处理支付、目录、政策、品牌和结账等环节，也不足以证明所有场景都能获得相同成效。","nextStep":"后续观察：应关注企业如何基于公开参考实现接入自身目录、购物车和结账系统，以及 Anthropic 后续是否披露更多部署案例、使用边界和不同商业场景下的实际表现。","evidenceRefs":["title","summary","articleBody","source"],"status":"published","aiGenerated":true,"autoApproved":true,"generatedBy":"aioga-editorial:gpt-5.6-sol","reviewedBy":"aioga-editorial-review:gpt-5.6-sol","generatedAt":"2026-09-06T06:04:49.821Z","sourceHash":"9ffdb6abc97eff65","review":{"approved":true,"groundedness":94,"clarity":92,"duplicationRisk":28,"blockingIssues":[],"notes":["“Aioga 判断”及“可能影响”“后续观察”已明确区分观点、推断与事实，没有将观点冒充事实。","“实际效果仍取决于企业自身系统与业务配置”以及关于支付、目录、政策、品牌和结账的表述符合来源中对企业自行负责相关环节的说明。","候选内容与来源标题和摘要存在一定信息重合，但属于必要事实概括，未达到高重复风险。"]},"validation":{"passed":true,"mode":"ai-auto","revisions":0,"checks":["schema","length","source-attribution","editorial-labels","inference-boundary","low-source-overlap","no-html","independent-ai-review"]}},"tags":["行业动态","Claude：Blog（网页）"],"translations":{"zh-CN":{"title":"Anthropic 发布 Claude 商业智能体蓝图，含购物智能体与商家智能体参考实现","summary":"Anthropic 于 9 月 2 日发布在 Claude 上构建商业智能体（commerce agents）的蓝图，包含购物智能体和商家智能体的完整参考实现、护栏及 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AI。你还可以与我们的解决方案和生态合作伙伴合作，如埃森哲（Accenture）、万事达卡（Mastercard）和Visa，他们正在与我们合作，使客户和商户社区能够利用这些蓝图。","今天就可以使用：https://github.com/anthropics/commerce-agents，每个垂直领域都有现场演示：https://claude.com/solutions/commerce 以及关于其构建方式的工程深入研究：http://claude.com/blog/the-anatomy-of-efficient-commerce-agents，正好赶上假期季节规划。","该仓库包含完整可运行的购物代理和商户代理实现，可使用Messages API：https://platform.claude.com/docs/en/intro、Agent SDK：https://code.claude.com/docs/en/agent-sdk 或 Claude Managed Agents：https://platform.claude.com/docs/en/managed-agents/overview（测试版）进行构建。在写任何代码之前，你可以先在自助演示中查看它们的运行效果，然后使用Claude Code将其定制为适合你的目录、政策、品牌等。","购物代理运行在你的应用或网站中。蓝图包含了目录、购物车、结账、客户偏好和订单历史的集成点，支付部分由你来处理，无论是你现有的结账流程还是代理支付提供商。","客户可以说“我需要一个帐篷、睡袋和炉子，带两个孩子去周末旅行”，然后代理可以从那里接手。它可以做到以下几点：","该代理具有旨在将价格和产品限制在实际目录数据范围内的安全措施，并避免使用操纵性的附加销售模式。在仓库中，这些是用于目录搜索、多项规划、深入研究、个性化、客户服务和对话界面工具的技能和工具。","商家代理支持经营商店的人。用户可以问“我们应该对哪些商品打折以清理上季库存？”并基于他们自己的数据得到答案。它可以做到以下几点：","当代理主动建议更改时，需要人为批准后任何内容才能上线，这意味着用户在其代理监控商店的同时拥有最终决定权。在仓库中，这些功能以销售分析、目录和库存管理、营销和促销以及门户界面（如图表和仪表盘）的技能形式提供。","“人工智能将从根本上重塑商业，但信任必须始终处于每笔交易的核心。商家告诉我们，他们希望对 AI 与客户互动的方式拥有更多控制。我们与 Anthropic 在其商业蓝图上的合作，将 Claude 的智能与 Visa 网络的信任、安全性和全球覆盖相结合，使商家能够在维护推动业务发展的客户关系的同时，提供更好的客户体验。”","“信任是商业的货币，在代理时代更为关键。通过 Anthropic 的商业蓝图，我们正在帮助商家利用 Claude 构建自己的代理以推动增长。通过将 AI 创新与可信支付及商业基础设施相结合，我们正在帮助安全、无缝且大规模地连接消费者、商家和 AI 代理。”","“商业代理正在迅速成为组织的一项关键能力，帮助它们提供现代消费者期望的个性化、智能化客户体验。我们最新的研究显示，85%的人现在愿意与 AI 代理合作，几乎四分之三的人表示，他们会比信任最好的朋友更信任个人 AI 代理来代替自己进行购买。这不仅仅是购物方式的变化。代理商务正在重写品牌价值的规则——从根本上影响了什么被购买、何时购买、在哪里购买以及由谁购买。Anthropic 的商业代理蓝图提供了一个经过验证的起点，可以帮助组织加速部署并构建差异化的体验，从而提升客户满意度、忠诚度和增长。结合埃森哲在零售和消费品领域的深厚专业知识，我们可以帮助客户从概念走向生产，并更快地从代理 AI 中实现价值。”","“一次旅行是人们购买的最复杂的事务之一：航班、酒店、汽车，还有数十种需要权衡的选项。我们的 AI 助手 Penny 可以在一次对话中处理所有这些，并呈现最佳选项和最优价值。我们基于 Claude 构建了最新一代的 Penny，因为这种推理正是 Claude 模型擅长的领域。”","“数百万消费者、企业和会计师都在使用 Intuit 管理他们的财务。与 Anthropic 等合作伙伴合作，我们正在构建高度个性化的体验，为客户提供清晰的业务变化及其原因，从而使他们能够完全自信地采取行动。通过将前沿 AI 推理（包括 Claude）与我们的专有数据、能力、智能和人类专业知识相结合，我们正在创造一个智能财务系统，为客户带来下一阶段的繁荣。”","“我们希望我们的商家能够出现在客户购物的每一个地方，而这越来越意味着与代理进行对话。我们正在基于 Anthropic 的蓝图构建一个参考店面实现，将其通过 Catalog、UCP 和 Shop 登录连接到商家的商店。商家可以使用 Claude 构建代理，帮助客户寻找产品、结账并回答有关订单的问题。”","“商业和令人惊叹的客户体验需要个性化，而每个使用Klaviyo的品牌所掌握的客户数据和决策量远超任何团队人工处理的能力。Claude弥合了这一差距，将消费者偏好和性能数据转化为驱动收入的洞察、活动和个性化。因此，我们持续与Anthropic合作：智能代理进行复杂分析、设计和决策，而企业可以专注于让客户满意。”","“Wix的使命一直是让复杂技术对用户变得简单和可获得。对于商户来说，这意味着提供强大的商业功能，而无需增加运营复杂性，而智能代理是自然而然的下一步。我们的工程师在十五分钟内就让一个商业代理能够响应提示，试点显示了将Anthropic的AI能力与Wix的商业平台及在中小企业商业方面的深厚专业知识相结合的潜力。”","“我们的工程师按照蓝图运行，没有任何阻碍；设置完全按照文档进行。它内置的实践措施，从工具迭代限制到提示缓存，都是我们在构建Zomato自身代理时使用过的。在Claude上启动第一个代理的团队，将跳过数周的试错过程。”","“我们的工程师在不到一小时内就让Anthropic蓝图中的两个商业代理在本地运行，并在第一次尝试就实现了实时对话。我们运行了两次Claude代码工作流，得到了两种不同架构，每种都按照我们的要求设计。对于从零开始的团队，这将数天的代理搭建时间缩短为几小时。”","“我们在Square所构建的大部分工具都是为了让卖家节省时间，而代理在实现这一目标方面迈出了巨大的一步。我们正在构建能够监控销售、劳动力和库存，并提供实际下一步行动（而不仅仅是答案）的智能工具，同时保持卖家的控制权。建立信任是这项工作中最难的部分，而Claude帮助我们达到了高标准。”","蓝图现已可用。请联系销售团队：https://claude.com/contact-sales 了解更多信息、安排演示或讨论如何在您的机构中实施。","注册我们的网络研讨会：http://anthropic.com/webinars/building-claude-commerce-agents 深入了解我们将分享现场演练、演示，并介绍商业建设者如何充分利用 Claude。","探索更多关于Claude产品新闻和团队最佳实践的信息。","产品更新、操作指南、社区聚焦等内容。每月发送到您的邮箱。","启用安全性和基本功能。","启用网站性能跟踪。","启用广告个性化和跟踪。"]},"en":{"title":"Anthropic released the Claude business agent blueprint, including shopping agents and merchant agent reference implementations","summary":"On September 2, Anthropic released a blueprint for building commerce agents on Claude, including a complete reference implementation, guardrail, and Claude Code plugin for shopping and merchant agents, which can be deployed on the Claude API, Amazon Bedrock, Microsoft Foundry, or Google Cloud Vertex AI.","category":"Industry","source":"Claude：Blog（网页）","aggregationSource":"Claude：Blog（网页）","pageTitle":"Anthropic released the Claude business agent blueprint, including shopping agents and merchant agent reference implementations - Aioga AI News","description":"On September 2, Anthropic released a blueprint for building commerce agents on Claude, including a complete reference implementation, guardrail, and Claude Code plugin 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September veröffentlichte Anthropic eine Blaupause für den Bau von Handelsagenten auf Claude, einschließlich einer vollständigen Referenzimplementierung, einer Leitplanke und...","url":"https://www.aioga.com/de/news/cmtkcffai0190rog0psnnjpae/","contentTranslated":true,"sourceHash":"ae0622891aa22108","translatedAt":"2026-09-02T17:44:31.928Z"},"pt-BR":{"title":"A Anthropic lançou o blueprint do agente de negócios Claude, incluindo implementações de agentes de compras e referências para agentes de comerciantes","summary":"Em 2 de setembro, a Anthropic lançou um plano para construir agentes de comércio no Claude, incluindo uma implementação completa de referência, guardrail e plugin Claude Code para agentes de compras e comerciantes, que pode ser implantado na API Claude, Amazon Bedrock, Microsoft Foundry ou Google Cloud Vertex AI.","category":"行业动态","source":"Claude：Blog（网页）","aggregationSource":"Claude：Blog（网页）","pageTitle":"A Anthropic lançou o blueprint do agente de negócios Claude, incluindo implementações de agentes de compras e referências para agentes de comerciantes - 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Aioga Новости ИИ","description":"2 сентября Anthropic выпустила план создания коммерческих агентов на Claude, включающий полную эталонную реализацию, ограничитель и плагин Claude Code для торговых и торговых агент...","url":"https://www.aioga.com/ru/news/cmtkcffai0190rog0psnnjpae/","contentTranslated":true,"sourceHash":"ae0622891aa22108","translatedAt":"2026-09-02T17:44:39.520Z"},"ar":{"title":"أصدرت أنثروبيك مخطط وكيل الأعمال الخاص بكلود، بما في ذلك وكلاء التسوق وتطبيقات مرجعية لوكلاء التجار","summary":"في 2 سبتمبر، أصدرت Anthropic مخططا لبناء وكلاء التجارة على Claude، يتضمن تنفيذا مرجعيا كاملا، وحاجز حماية، وإضافة Claude Code لوكلاء التسوق والتجار، والتي يمكن نشرها على واجهة برمجة تطبيقات Claude أو Amazon Bedrock أو Microsoft Foundry أو Google Cloud Vertex AI.","category":"行业动态","source":"Claude：Blog（网页）","aggregationSource":"Claude：Blog（网页）","pageTitle":"أصدرت أنثروبيك مخطط وكيل الأعمال الخاص بكلود، بما في ذلك وكلاء التسوق وتطبيقات مرجعية لوكلاء التجار - Aioga أخبار الذكاء الاصطناعي","description":"في 2 سبتمبر، أصدرت Anthropic مخططا لبناء وكلاء التجارة على Claude، يتضمن تنفيذا مرجعيا كاملا، وحاجز حماية، وإضافة Claude Code لوكلاء التسوق والتجار، والتي يمكن نشرها على واجهة برمج...","url":"https://www.aioga.com/ar/news/cmtkcffai0190rog0psnnjpae/","contentTranslated":true,"sourceHash":"ae0622891aa22108","translatedAt":"2026-09-02T17:44:49.985Z"},"hi":{"title":"एंथ्रोपिक ने क्लाउड बिजनेस एजेंट ब्लूप्रिंट जारी किया, जिसमें शॉपिंग एजेंट और मर्चेंट एजेंट संदर्भ कार्यान्वयन शामिल हैं","summary":"2 सितंबर को, एंथ्रोपिक ने क्लाउड पर वाणिज्य एजेंटों के निर्माण के लिए एक खाका जारी किया, जिसमें खरीदारी और व्यापारी एजेंटों के लिए एक पूर्ण संदर्भ कार्यान्वयन, रेलिंग और क्लाउड कोड प्लगइन शामिल है, जिसे क्लाउड एपीआई, अमेज़ॅन बेडरॉक, माइक्रोसॉफ्ट फाउंड्री, या Google क्लाउड वर्टेक्स एआई पर तैनात किया जा सकता है।","category":"行业动态","source":"Claude：Blog（网页）","aggregationSource":"Claude：Blog（网页）","pageTitle":"एंथ्रोपिक ने क्लाउड बिजनेस एजेंट ब्लूप्रिंट जारी किया, जिसमें शॉपिंग एजेंट और मर्चेंट एजेंट संदर्भ कार्यान्वयन शामिल हैं - Aioga AI समाचार","description":"2 सितंबर को, एंथ्रोपिक ने क्लाउड पर वाणिज्य एजेंटों के निर्माण के लिए एक खाका जारी किया, जिसमें खरीदारी और व्यापारी एजेंटों के लिए एक पूर्ण संदर्भ कार्यान्वयन, रेलिंग और क्लाउड कोड...","url":"https://www.aioga.com/hi/news/cmtkcffai0190rog0psnnjpae/","contentTranslated":true,"sourceHash":"ae0622891aa22108","translatedAt":"2026-09-02T17:44:49.958Z"},"it":{"title":"Anthropic ha rilasciato il progetto per agenti aziendali Claude, inclusi gli agenti di shopping e le implementazioni di riferimento per agenti di commercio","summary":"Il 2 settembre, Anthropic ha rilasciato un blueprint per costruire operatori di commercio su Claude, che include un'implementazione completa di riferimento, un guardrail e un plugin Claude Code per shopping e merchant agents, che può essere implementato su Claude API, Amazon Bedrock, Microsoft Foundry o Google Cloud Vertex AI.","category":"行业动态","source":"Claude：Blog（网页）","aggregationSource":"Claude：Blog（网页）","pageTitle":"Anthropic ha rilasciato il progetto per agenti aziendali Claude, inclusi gli agenti di shopping e le implementazioni di riferimento per agenti di commercio - Aioga Notizie IA","description":"Il 2 settembre, Anthropic ha rilasciato un blueprint per costruire operatori di commercio su Claude, che include un'implementazione completa di riferimento, un guardrail e un plugi...","url":"https://www.aioga.com/it/news/cmtkcffai0190rog0psnnjpae/","contentTranslated":true,"sourceHash":"ae0622891aa22108","translatedAt":"2026-09-02T17:44:58.974Z"},"nl":{"title":"Anthropic bracht het Claude business agent-blueprint uit, inclusief implementaties van referenties voor winkelagenten en merchant agents","summary":"Op 2 september bracht Anthropic een blauwdruk uit voor het bouwen van handelsagenten op Claude, inclusief een complete referentie-implementatie, vangrail en Claude Code-plugin voor winkel- en handelarenagenten, die kunnen worden ingezet op de Claude API, Amazon Bedrock, Microsoft Foundry of Google Cloud Vertex AI.","category":"行业动态","source":"Claude：Blog（网页）","aggregationSource":"Claude：Blog（网页）","pageTitle":"Anthropic bracht het Claude business agent-blueprint uit, inclusief implementaties van referenties voor winkelagenten en merchant agents - Aioga AI-nieuws","description":"Op 2 september bracht Anthropic een blauwdruk uit voor het bouwen van handelsagenten op Claude, inclusief een complete referentie-implementatie, vangrail en Claude Code-plugin voor...","url":"https://www.aioga.com/nl/news/cmtkcffai0190rog0psnnjpae/","contentTranslated":true,"sourceHash":"ae0622891aa22108","translatedAt":"2026-09-02T17:44:59.078Z"},"tr":{"title":"Anthropic, alışveriş temsilcileri ve tüccar temsilci referans uygulamalarını içeren Claude iş temsilcisi planını yayımladı","summary":"2 Eylül'de Anthropic, Claude API, Amazon Bedrock, Microsoft Foundry veya Google Cloud Vertex AI üzerinde dağıtılabilen alışveriş ve satıcı temsilcileri için tam bir referans uygulaması, koruma ve Claude Code eklentisi dahil olmak üzere ticaret ajanları oluşturmak için bir plan yayınladı.","category":"行业动态","source":"Claude：Blog（网页）","aggregationSource":"Claude：Blog（网页）","pageTitle":"Anthropic, alışveriş temsilcileri ve tüccar temsilci referans uygulamalarını içeren Claude iş temsilcisi planını yayımladı - Aioga AI Haberleri","description":"2 Eylül'de Anthropic, Claude API, Amazon Bedrock, Microsoft Foundry veya Google Cloud Vertex AI üzerinde dağıtılabilen alışveriş ve satıcı temsilcileri için tam bir referans uygula...","url":"https://www.aioga.com/tr/news/cmtkcffai0190rog0psnnjpae/","contentTranslated":true,"sourceHash":"ae0622891aa22108","translatedAt":"2026-09-02T17:45:07.692Z"},"vi":{"title":"Anthropic đã phát hành bản thiết kế đại lý kinh doanh Claude, bao gồm các triển khai đại lý mua sắm và tham chiếu đại lý thương mại","summary":"Vào ngày 2 tháng 9, Anthropic đã phát hành một bản thiết kế để xây dựng các đại lý thương mại trên Claude, bao gồm một triển khai tham chiếu hoàn chỉnh, hàng rào bảo vệ và plugin Claude Code cho đại lý mua sắm và thương nhân, có thể triển khai trên Claude API, Amazon Bedrock, Microsoft Foundry hoặc Google Cloud Vertex AI.","category":"行业动态","source":"Claude：Blog（网页）","aggregationSource":"Claude：Blog（网页）","pageTitle":"Anthropic đã phát hành bản thiết kế đại lý kinh doanh Claude, bao gồm các triển khai đại lý mua sắm và tham chiếu đại lý thương mại - Tin tức AI Aioga","description":"Vào ngày 2 tháng 9, Anthropic đã phát hành một bản thiết kế để xây dựng các đại lý thương mại trên Claude, bao gồm một triển khai tham chiếu hoàn chỉnh, hàng rào bảo vệ và plugin C...","url":"https://www.aioga.com/vi/news/cmtkcffai0190rog0psnnjpae/","contentTranslated":true,"sourceHash":"ae0622891aa22108","translatedAt":"2026-09-02T17:45:07.637Z"},"id":{"title":"Anthropic merilis cetak biru agen bisnis Claude, termasuk implementasi referensi agen belanja dan agen pedagang","summary":"Pada 2 September, Anthropic merilis cetak biru untuk membangun agen perdagangan di Claude, termasuk implementasi referensi lengkap, pagar pengaman, dan plugin Claude Code untuk agen belanja dan pedagang, yang dapat diterapkan pada API Claude, Amazon Bedrock, Microsoft Foundry, atau Google Cloud Vertex AI.","category":"行业动态","source":"Claude：Blog（网页）","aggregationSource":"Claude：Blog（网页）","pageTitle":"Anthropic merilis cetak biru agen bisnis Claude, termasuk implementasi referensi agen belanja dan agen pedagang - Berita AI Aioga","description":"Pada 2 September, Anthropic merilis cetak biru untuk membangun agen perdagangan di Claude, termasuk implementasi referensi lengkap, pagar pengaman, dan plugin Claude Code untuk age...","url":"https://www.aioga.com/id/news/cmtkcffai0190rog0psnnjpae/","contentTranslated":true,"sourceHash":"ae0622891aa22108","translatedAt":"2026-09-02T17:45:16.012Z"},"th":{"title":"Anthropic ได้ปล่อยแบบแปลนตัวแทนธุรกิจ Claude ซึ่งรวมถึงการใช้งานตัวแทนช็อปปิ้งและตัวแทนร้านค้า","summary":"เมื่อวันที่ 2 กันยายน Anthropic ได้ปล่อยแผนผังสําหรับการสร้างตัวแทนการค้าบน Claude รวมถึงการใช้งานอ้างอิงครบวงจร, guardrail และปลั๊กอิน Claude Code สําหรับตัวแทนช็อปปิ้งและร้านค้า ซึ่งสามารถติดตั้งบน Claude API, Amazon Bedrock, Microsoft Foundry หรือ Google Cloud Vertex AI ได้","category":"行业动态","source":"Claude：Blog（网页）","aggregationSource":"Claude：Blog（网页）","pageTitle":"Anthropic ได้ปล่อยแบบแปลนตัวแทนธุรกิจ Claude ซึ่งรวมถึงการใช้งานตัวแทนช็อปปิ้งและตัวแทนร้านค้า - ข่าว AI Aioga","description":"เมื่อวันที่ 2 กันยายน Anthropic ได้ปล่อยแผนผังสําหรับการสร้างตัวแทนการค้าบน Claude รวมถึงการใช้งานอ้างอิงครบวงจร, guardrail และปลั๊กอิน Claude Code สําหรับตัวแทนช็อปปิ้งและร้านค้า...","url":"https://www.aioga.com/th/news/cmtkcffai0190rog0psnnjpae/","contentTranslated":true,"sourceHash":"ae0622891aa22108","translatedAt":"2026-09-02T17:45:15.913Z"},"pl":{"title":"Anthropic opublikował plan dla agentów biznesowych Claude, w tym wdrożenia referencyjne agentów handlowych i agentów handlowych","summary":"2 września Anthropic opublikował plan budowy agentów handlowych na Claude, w tym kompletną implementację referencyjną, barierę ochronną oraz wtyczkę Claude Code dla agentów handlowych i handlowych, które można wdrożyć na Claude API, Amazon Bedrock, Microsoft Foundry lub Google Cloud Vertex AI.","category":"行业动态","source":"Claude：Blog（网页）","aggregationSource":"Claude：Blog（网页）","pageTitle":"Anthropic opublikował plan dla agentów biznesowych Claude, w tym wdrożenia referencyjne agentów handlowych i agentów handlowych - Aioga Wiadomości AI","description":"2 września Anthropic opublikował plan budowy agentów handlowych na Claude, w tym kompletną implementację referencyjną, barierę ochronną oraz wtyczkę Claude Code dla agentów handlow...","url":"https://www.aioga.com/pl/news/cmtkcffai0190rog0psnnjpae/","contentTranslated":true,"sourceHash":"ae0622891aa22108","translatedAt":"2026-09-02T17:45:25.086Z"}},"evidenceTier":"verified-news","reviewStatus":"automated-ingest","indexable":true,"editorialCover":""}}