While Kylie Jenner：https://techcrunch.com/2026/07/08/meta-wants-its-ai-glasses-to-seem-less-creepy-its-ai-strategy-says-otherwise/ serves as a human billboard for Meta’s AI glasses, pop star Lorde isn’t buying it.

“Increasingly in our world, it gets harder and harder to know what is real,” Lorde told the audience. “You don’t know if someone is wearing sunglasses, or if they’re wearing those f—ed up, f—ing [AI glasses]. Can I just say, for the record, f— the glasses. Don’t get the glasses. Not sexy.”

Lorde has written before about throwing her phone into the ocean：https://genius.com/Lorde-solar-power-lyrics, but this was next level.

The singer was possibly moved to comment on the latest trends in tech because Ray-Ban, a sponsor of the festival, partners with Meta to make AI glasses. Lorde also performed immediately before the singer Jennie, who is an ambassador：https://www.tiktok.com/@rayban/video/7628645435070106902 for Ray-Ban Meta’s smart glasses line.

"Increasingly in our world it gets harder and harder to know what is real. You don’t know if someone is wearing sunglasses or if they’re wearing those fucked up fucking.… Can I just say, for the record, 'Fuck the Glasses'. Don’t get the glasses. Not sexy" – @lorde：https://x.com/lorde?ref_src=twsrc%5Etfw in Madrid. pic.twitter.com/NylMCifF66：https://t.co/NylMCifF66

None of this has stopped the product from having strong sales：https://www.cnbc.com/2026/02/11/ray-ban-maker-essilorluxottica-triples-sales-of-meta-ai-glasses.html. EssilorLuxottica, the Ray-Ban maker, said it sold more than 7 million Meta AI glasses in 2025 — more than triple the roughly 2 million units it sold in 2023 and 2024 combined. Ray-Ban Meta glasses have been such a hit in the smart glasses category that an emboldened Meta keeps expanding the lineup：https://techcrunch.com/2026/06/23/meta-debuts-new-cheaper-smart-glasses-under-its-own-brand/.

The here and now, she added, now that “is sexy.”

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Amanda Silberling is a senior writer at TechCrunch covering the intersection of technology and culture. She has also written for publications like Polygon, MTV, the Kenyon Review, NPR, and Business Insider. She is the co-host of Wow If True, a podcast about internet culture, with science fiction author Isabel J. Kim. Prior to joining TechCrunch, she worked as a grassroots organizer, museum educator, and film festival coordinator. She holds a B.A. in English from the University of Pennsylvania and served as a Princeton in Asia Fellow in Laos.

You can contact or verify outreach from Amanda by emailing amanda@techcrunch.com or via encrypted message at @amanda.100 on Signal.

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