Google Images 改版：类似 Pinterest 的动态画廊与 AI 图像生成

谷歌图片，这家科技巨头的图片搜索引擎，通过最新的重新设计向Pinterest发起挑战，将网站变成一个可以浏览的、动态的网络图片画廊。谷歌还增加了一个让用户直接在搜索中创建AI图片的功能，以庆祝谷歌图片推出25周年。

Pinterest长期以来以允许人们浏览和保存从时尚到家居装饰等各类视觉灵感而闻名。通过这次重新设计，谷歌实际上在借鉴这一模式，将谷歌图片变成一个发现和获取灵感的地方，而不仅仅是搜索，这可能会增加用户在谷歌平台上的停留时间，从而帮助提升其广告收入。

此外，谷歌可能希望，当用户在谷歌图片上找不到所需图片或想要可视化某些内容时，他们会留在其生态系统中创建，而不是转向像ChatGPT这样的第三方服务。

在访问重新设计的谷歌图片后，用户将看到一个“为你推荐”的图片画廊，根据他们的兴趣和浏览历史进行定制。像Pinterest一样，该画廊设计用于持续浏览，谷歌表示它会实时更新新图片。

在浏览过程中，用户可以将想法保存到他们的“收藏夹”，这些收藏夹将在主照片画廊上方显示为标签。例如，用户可以创建用于假期穿搭灵感、旅行灵感和阅读角设计的收藏夹，稍后可以再次查看。

谷歌表示，这次重新设计将在未来几周内在美国桌面端以英语推出。用户需要登录谷歌账号才能体验此功能。

至于直接在搜索中生成图片，谷歌表示，该功能适用于您有一个高度具体且网上尚不存在的图片创意时。谷歌正在将图片生成直接整合到搜索中的AI概览中，并将使用最新的Nano Banana模型将文字提示转换为定制视觉图像。

该功能还可以帮助用户重新想象空间并可视化创意，例如查看房间漆成红色后会是什么样子，或者海岸主题的宿舍房间可能看起来如何。

谷歌表示，AI概览中的图像生成将在未来几周开始向所有目前支持 AI 模式下图像创建的地区推出英文版本。

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Google Images, the tech giant’s image search engine, is taking on Pinterest with its latest redesign that turns the site into a browsable, dynamic gallery of images from across the web. Google is also adding a way for users to create AI images right in Search, as it celebrates 25 years since the debut of Google Images.

Pinterest has long been known for allowing people to browse and save visual inspiration for everything from fashion to home decor. With this redesign, Google is essentially copying that playbook by turning Google Images into a place for discovery and inspiration, and not just search, which could increase users’ time spent on Google platforms, helping boost its ad revenue.

In addition, Google is likely hoping that when users can’t find the image they’re looking for on Google Images or when they want to visualize something, they’ll stay within its ecosystem to create it rather than turn to third-party services like ChatGPT.

After navigating to the redesigned Google Images, users will see a “For You” gallery of images tailored to their interests and browsing history. Like Pinterest, the gallery is designed for continuous browsing, with Google saying it updates in real time with new images.

As users browse, they can save ideas to their “collections,” which will appear as tabs above the main gallery of photos. For example, users can create collections for things like vacation outfit ideas, travel inspiration, and ways to design a reading nook, which they can come back to later.

The redesign is rolling out over the coming weeks on desktop in the U.S. in English. Users need to be signed into a Google Account to try it out, the tech giant says.

As for generating images directly in Search, Google says the feature is meant for moments when you have a highly specific idea for an image that doesn’t already exist online. Google is bringing image generation directly into AI Overviews on Search and will use its latest Nano Banana model to transform a text prompt into a custom visual.

The feature can also help users reimagine spaces and visualize ideas, such as seeing what a room might look like painted red or what a dorm room with a coastal theme could look like.

Image generation in AI Overviews will start to roll out over the coming weeks in English for all regions that currently support image creation in AI Mode, Google says.

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