前 Snapchat 工程师 Kate Deyneka 推出 iOS 应用 Reelful，用户输入提示词并录制 30 秒语音样本后，AI 即可自动规划脚本、添加配音和特效，将照片和视频剪辑成适配
一款名为 Reelful 的新 iOS 应用：https://apps.apple.com/us/app/reelful-reels-generator/id6754861359 使用 AI 自动将相机胶卷中的照片和视频片段转化为精美的 TikTok 和 Instagram Reels 风格的社交媒体视频。Reelful 旨在为那些希望创建社交内容，但觉得传统视频编辑工具过于复杂或耗时的人群设计。
该应用的推出反映出视频创作的更广泛转变，因为 AI 正在让用户超越传统的创意工具，转向能够自动化内容创作的 AI 代理。Reelful 加入了日益增长的 AI 初创公司潮流，这些公司正在重塑内容创作方式，包括 Opus Clip：https://www.opus.pro/ 和 Captions：https://captions.ai/。
目前参与 a16z Speedrun 计划的 Reelful，由 Kate Deyneka 创立，她曾是 Snapchat 的机器学习工程师，参与开发视频和图像模型。
Deyneka 离开了这家社交巨头，公司是为了打造一个能够自动帮助人们创建短视频的代理视频编辑器，从而无需花时间选择片段、添加特效、录制配音和微调编辑。
Deyneka 在接受 TechCrunch 采访时表示：“我想在 Instagram、TikTok、YouTube Shorts 上更多发帖，但视频编辑需要大量时间，这么多时间以至于我甚至不想花，因为我生活中有很多事情要处理，特别是现在作为初创公司的创始人。” “我有很多活动，要见很多有趣的人，我看到我的所有创始人朋友们也是如此：他们的生活非常活跃，尤其是现在 AI 正在蓬勃发展，但我们没有时间编辑。我认为 Reelful 是一种可以帮助人们建立线上存在感和个人品牌的工具。”
Reelful 的工作方式是让用户输入描述他们想讲述的故事的提示，无论是旅行回顾、产品演示还是活动亮点。用户随后通过录制 30 秒样本来创建语音克隆，并从相机胶卷中选择照片和视频。Reelful 将然后策划视频、撰写脚本、添加 AI 配音，并组装最终编辑，包括字幕、音乐和音效。
Reelful 可以将静态图像转化为 AI 生成的视频片段。例如，如果用户上传一张某人正在切芒果的照片，Reelful 可以将这张图像动画化，生成一个短视频，显示该人正在切水果。AI 生成的视频带有水印，以告知用户该视频是由 AI 制作的。
在 Reelful 生成完整视频后，用户可以通过与应用聊天继续进一步编辑视频，例如更换配乐、修改脚本或调整视频的其他方面。
Deyneka 说，Reelful 目前的目标用户至少是创始人和需要持续创建内容以建立在线存在、个人品牌或公司品牌的企业主。例如，湾区的一家沙龙可能拥有大量关于其服务和客户改造的内容，但没有时间或资源将这些内容制作成精美的社交媒体视频。Deyneka 表示，这正是 Reelful 可以发挥作用的地方。
“我的目标使用场景是，你参加了一个活动，或者遇到一些很酷的人，你录制了短暂的采访，当你开车回家的时候只需将所有内容上传到应用，等你回到家时，视频就已经准备好了，”Deyneka 说。“所以，我希望让人们分享他们的生活、内容和专业知识变得非常轻松，而无需主动在笔记本上进行编辑或设置。”
Reelful 提供一次性购买和订阅计划两种选择。用户可以捆绑购买视频点数：5 部视频 15 美元，15 部视频 43 美元，33 部视频 90 美元。“创作者”订阅每月 25 美元，可生成 10 部视频，而“专业”计划每月 50 美元，可生成 25 部视频。Studio 计划每月 100 美元，包括 60 部视频。
虽然 Reelful 目前仅在 iOS 上可用，但 Deyneka 计划未来推出 Android 和网页版本。
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A new iOS app called Reelful：https://apps.apple.com/us/app/reelful-reels-generator/id6754861359 uses AI to automatically turn photos and video clips from your camera roll into polished TikTok- and Instagram Reels-style videos for social media. Reelful is designed for people who want to create social content, but find traditional video editing tools too complex or time-consuming.
The app’s launch reflects a broader shift in video creation, as AI is allowing users to move beyond traditional creative tools to AI agents that are capable of automating content creation. Reelful joins a growing wave of AI startups that are reshaping how content is created, including Opus Clip：https://www.opus.pro/ and Captions：https://captions.ai/.
Reelful, which is currently participating in a16z’s Speedrun program, was founded by Kate Deyneka, a former machine learning engineer at Snapchat who helped develop video and image models.
Deyneka left the social media giant to build an agentic video editor that helps people create short-form videos automatically, getting rid of the need to spend time selecting clips, adding effects, recording a voiceover, and fine-tuning edits.
“I want to post more on Instagram, TikTok, YouTube Shorts, but video editing takes a lot of time, so much time that I do not even want to spend it because I have a lot of things going on in my life, especially now as an early-stage founder,” Deyneka said in an interview with TechCrunch. “I have a lot of events, I meet a lot of interesting people, and this is what I see for all my founder friends: they have a very active life, especially right now when AI is booming, but we do not have time to edit. I see Reelful as a tool that can help people build their online presence and their personal brand.”
Reelful works by getting users to enter a prompt describing the story they want to tell, whether it’s a travel recap, product demo, or event highlight. Users then create a voice clone by recording a 30-second sample, and select photos and videos from their camera roll. Reelful will then plan the video, write the script, add an AI voiceover, and assemble the final edit complete with captions, music, and sound effects.
Reelful will turn still images into AI-generated video clips. For example, if a user includes a photo of someone cutting a mango, Reelful can animate the image into a short video showing the person slicing into the fruit. The AI-generated videos feature a watermark to inform users that it has been created with AI.
After Reelful generates a complete video, users can continue editing it further by chatting with the app to do things like swap the soundtrack, revise the script, or adjust other aspects of the video.
Deyneka says Reelful’s target audience, at least for now, is founders and business owners who need to consistently create content to build their online presence, personal brand, or company brand. For example, a salon in the Bay Area may have a lot of content on hand about its services and customer transformations, but not have the time or resources to turn that content into polished social media videos. That’s where Reelful comes in, Deyneka says.
“My target use case is that you went to an event or you met some cool people, and you recorded a short interview with them and while you are driving back home you just uploaded everything to the app, and by the time you’re home, the video is ready,” Deyneka said. “So I want to make it very effortless for people to share their life, their content, their expertise without actively editing or setting up the things on their laptop.”
Reelful offers both one-time purchases and subscription plans. Users can buy video credits in bundles of five videos for $15, 15 videos for $43, or 33 videos for $90. The “Creator” subscription costs $25 per month for 10 videos, while the “Pro” plan offers 25 videos per month for $50. The Studio plan includes 60 videos per month for $100.
While Reelful is currently only available on iOS, Deyneka plans to launch Android and web versions in the future.
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Aisha is a consumer news reporter at TechCrunch. Prior to joining the publication in 2021, she was a telecom reporter at MobileSyrup. Aisha holds an honours bachelor’s degree from University of Toronto and a master’s degree in journalism from Western University.
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