Whatnot 收购 Shaped，强化实时直播购物推荐能力

直播购物平台 Whatnot 收购了专注实时推荐与搜索的机器学习公司 Shaped，以提升其发现与个性化能力。

Whatnot 每周处理超 50 万小时直播视频及数百万次实时交互，整合 Shaped 技术后可将推荐延迟从约一天缩短至接近实时。

Shaped 创始人兼 CEO Tullie Murrell 及近十名工程师将加入 Whatnot，领导新成立的应用 AI 研究团队。

Livestream shopping app Whatnot：https://www.whatnot.com/ announced Wednesday that it has acquired Shaped：https://www.shaped.ai/, a machine learning company that specializes in real-time recommendation and search systems. The deal is meant to strengthen Whatnot’s discovery and personalization capabilities as the platform continues to expand across new product categories and millions of buyers.

According to the company, the acquisition helps Whatnot continue its investment in AI as it looks to solve one of live commerce’s biggest challenges: helping shoppers find the right products while inventory, auctions, and buyer demand change in real time.

Unlike traditional e-commerce platforms, where product catalogs remain relatively stable, Whatnot’s marketplace is constantly evolving, and live auctions can end within minutes or last for hours.

“By combining Shaped’s technology with Whatnot’s existing systems, we can make recommendations faster, more responsive, and more personalized,” Emmanuel Fuentes, VP of Data and AI at Whatnot, told TechCrunch. “That speed matters because live commerce is a uniquely hard recommendation problem. Inventory changes by the second, shows start and end continuously, and buyer intent shifts throughout a show.”

Fuentes said the company has spent the last six years improving the speed of its recommendation engine, reducing recommendation latency from roughly a day to just minutes. Integrating Shaped’s technology is expected to push those recommendations even closer to real time. The company says its systems process more than 500,000 hours of live video and millions of real-time interactions every week, using that data to continuously improve recommendations.

Founded to help businesses build AI-powered recommendation systems, Shaped developed technology that combines existing customer data with large language models and machine learning to deliver highly personalized search and discovery experiences. Its customer roster included companies such as Outdoorsy and QVC.

As part of the acquisition, Shaped founder and CEO Tullie Murrell, along with nearly a dozen engineers and AI researchers, will join Whatnot. Murrell will lead the company’s newly formed Applied AI Research group. (Notably, Murrell worked at Meta before launching Shaped.)

The acquisition comes as Whatnot experiences significant growth. Launched in 2019, the company recently revealed：https://blog.teamwhatnot.com/unitedstates/1-billion-orders that sellers have surpassed 1 billion orders. Last year, Whatnot raised $225 million：https://news.crunchbase.com/venture/ecommerce-unicorn-whatnot-raises-seriesf/ in Series F funding, giving the company a valuation of more than $11 billion after adding 20 million buyers over the past year.

Whatnot：https://techcrunch.com/2025/01/08/livestream-shopping-app-whatnot-raises-265m-pinning-valuation-at-nearly-5b/ has also significantly broadened its marketplace, launching more than 35 new categories last year — including art, golf, and vinyl — and more than 45 additional categories during the first half of 2026, with new subcategories continuing to roll out each month.

Additionally, the move comes as resale giants race to integrate AI throughout their platforms, such as eBay：https://community.ebay.com/forum/announcements-57928/topic/introducing-shop-the-look-ebay-curating-personalized-outfits-with-ai-6303/ and Poshmark：https://blog.poshmark.com/2025/01/30/introducing-smart-list-ai/.

This story has been updated to correct dates that incorrectly referred to the first half of 2025. The correct time period is the first half of 2026

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