OpenAI 发布了一款售价 70 美元的 ChatGPT 品牌橡胶篮球，作为其"Pause. Play. Prompt."活动的一部分，旨在提醒用户创造力不只存在于屏幕前。
你可能听说过OpenAI本周发布了第一款硬件：一款价值230美元的迷你键盘：https：//techcrunch.com/2026/07/15/amid-hardware-legal-battle-openai-releases-a-230-keyboard-for-codex/。你可能没听说过，除了这个“代理工作指挥中心”，OpenAI还发布了一个ChatGPT篮球。
“这个篮球来自暂停。玩。提示。产品列表解释道，是“活动，是个实体的提醒，提醒我们创造力不仅仅是存在于屏幕上。”我没能找到其他关于“暂停”的提及。玩。Prompt。“ 活动在OpenAI网站上发布，但我了解到这是OpenAI告诉人们不要整天花在Codex上的方式。
谁说科技公司不考虑我们的心理健康？
篮球价格为70美元，约为GPT-5的5600万输入代币。它是100%橡胶球，因其耐候性，比职业篮球场上更昂贵的皮球更适合户外比赛。我很高兴知道OpenAI设想了一个可以在户外进行体育运动的世界，尽管生成式人工智能的热潮加速了科技公司的碳排放：https：//techcrunch.com/2026/07/02/a-warning-sign-about-ais-real-cost-courtesy-of-google-and-amazon/。
很难想象ChatGPT篮球的目标客户是谁。这是给谁的？
走出一个充满人工智能、代币最大化的硅谷安全区，可能会担心因为带着ChatGPT篮球上场而被欺负。你不能付我70美元，让我带着这个ChatGPT篮球走上费城的社区球场。（如果是会议上的免费赠品，可能会被当作讽刺——我珍惜我的“#FACEBOOK”手提袋，它被修饰得像2000年代的成人礼派对用品：https：//galvestonairbrush.com/cdn/shop/files/9DA42531-9B9F-4856-8566-0D84453E637A_2048x.jpg？v=1765832589。）
为ChatGPT篮球辩护，人工智能行业并不以产品市场契合度闻名。愿人道AI徽章：https：//techcrunch.com/2025/02/18/humanes-ai-pin-is-dead-as-hp-buys-startups-assets-for-116m/ 安息。
除了那件70美元的纪念品外，OpenAI 还在销售一系列带有励志提醒的周边商品，比如“Good research takes time（好的研究需要时间）”，我认为这对于与要求更快增长的投资者会面的初创公司创始人来说，是完美的着装。还有一款售价175美元的四分之一拉链衫：https://openai.com/supply/product/research-half-zip/ 上用草书写着“research（研究）”，带有某种说不出的气质。产品描述中写道，“它有一个清爽的衣领，让人想起我们在学术界的日子”，这可能会让“我从未上过大学，因为我是编程天才”的人群产生距离感。（而且，一个物品真的可以回忆你的学术岁月吗？我是否应该期待那些用 ChatGPT 写邮件的人语法正确的句子？）
不过，稍微有点公司周边商品没有问题。如果 OpenAI 想邀请陶艺艺术家通过实用餐具来纪念公司历史，我也想报名参加。
AI 能制作这个杯子吗 @TechEmails：https://x.com/TechEmails?ref_src=twsrc%5Etfw pic.twitter.com/V13lecPoSC：https://t.co/V13lecPoSC
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Amanda Silberling 是 TechCrunch 的高级记者，报道技术与文化的交叉领域。她也曾为 Polygon、MTV、Kenyon Review、NPR 和 Business Insider 等出版物撰稿。她是播客《Wow If True》的联合主持人，该播客讨论互联网文化，由科幻作家 Isabel J. Kim 共同主持。在加入 TechCrunch 之前，她曾担任草根组织者、博物馆教育工作者和电影节协调员。她拥有宾夕法尼亚大学英语学士学位，并曾担任普林斯顿亚洲奖学金获得者，在老挝工作。
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You may have heard that OpenAI released its first piece of hardware this week: a $230 mini keyboard：https://techcrunch.com/2026/07/15/amid-hardware-legal-battle-openai-releases-a-230-keyboard-for-codex/. You may not have heard that alongside this “command center for agentic work,” OpenAI also released a ChatGPT basketball.
“This basketball comes from the Pause. Play. Prompt. campaign, a physical reminder that creativity doesn’t just live on our screens,” the product listing explains. I was not able to find any other mention of the “Pause. Play. Prompt.” campaign on OpenAI’s website, but I gather that this is OpenAI’s way of telling people not to spend all day on Codex.
Who says tech companies aren’t thinking about our mental health?
The basketball will cost you $70, or about 56 million input tokens for GPT-5. It’s a 100% rubber ball, which is a better fit for outdoor play due to its weather resistance than the more expensive leather balls you’ll find on professional basketball courts. I am pleased to know that OpenAI is envisioning a world where playing sports outside is possible, even as the generative AI boom accelerates tech companies’ carbon emissions：https://techcrunch.com/2026/07/02/a-warning-sign-about-ais-real-cost-courtesy-of-google-and-amazon/.
It’s difficult to imagine the target customer for the ChatGPT basketball. Who is this for?
Wander outside the safety of an AI-pilled, tokenmaxxing Silicon Valley and one might worry about getting bullied for bringing a ChatGPT basketball to the court. You could not pay me $70 to walk onto a community court in Philadelphia with this ChatGPT basketball. (If it were free swag from a conference, it could pass as ironic — I cherish my “#FACEBOOK” tote, which is airbrushed like a 2000s bar mitzvah party favor：https://galvestonairbrush.com/cdn/shop/files/9DA42531-9B9F-4856-8566-0D84453E637A_2048x.jpg?v=1765832589.)
In defense of the ChatGPT basketball, the AI industry isn’t exactly known for its product-market fit instincts. May the Humane Ai Pin：https://techcrunch.com/2025/02/18/humanes-ai-pin-is-dead-as-hp-buys-startups-assets-for-116m/ rest in peace.
Alongside that $70 artifact, OpenAI is also selling a line of merch with inspirational reminders, like “Good research takes time,” which I would argue is the perfect attire for a startup founder meeting with investors who are demanding faster growth. There’s also a certain je ne sais quoi to the $175 quarter-zip：https://openai.com/supply/product/research-half-zip/ that says “research” in cursive. The product description says that “it features a crisp collar that reminisces on our days in academia,” which could alienate the “I never went to college because I’m a coding savant” crowd. (Also, can an object reminisce on your days in academia? Should I expect grammatically sound sentences from people who write their emails with ChatGPT?)
There’s nothing wrong with a bit of company swag, though. If OpenAI is looking to commission any ceramic artists to honor company history through functional tableware, I would like to throw my hat in the ring.
could an AI make this mug @TechEmails：https://x.com/TechEmails?ref_src=twsrc%5Etfw pic.twitter.com/V13lecPoSC：https://t.co/V13lecPoSC
When you purchase through links in our articles, we may earn a small commission：https://techcrunch.com/techcrunch-affiliate-monetization-standards/. This doesn’t affect our editorial independence.
Amanda Silberling is a senior writer at TechCrunch covering the intersection of technology and culture. She has also written for publications like Polygon, MTV, the Kenyon Review, NPR, and Business Insider. She is the co-host of Wow If True, a podcast about internet culture, with science fiction author Isabel J. Kim. Prior to joining TechCrunch, she worked as a grassroots organizer, museum educator, and film festival coordinator. She holds a B.A. in English from the University of Pennsylvania and served as a Princeton in Asia Fellow in Laos.
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