该功能由开源和 Roblox 自有的 AI 模型驱动，可处理玩法、环境、角色、视觉风格和音效。 Build 将于 7 月 28 日在新西兰面向 9 岁以上用户开启公开 Alpha 测试，并提供免费基础版和付费选项。
Roblox 宣布：https://about.roblox.com/newsroom/2026/07/build-without-limits-on-roblox 星期四推出一项名为“Build”的新功能，允许用户使用 AI 从移动设备上设计游戏。
Build 功能让任何人都可以将简单的文字提示转化为基础游戏，无需编程经验。例如，如果用户输入“让我们制作一个设在茂密森林中的温馨冒险游戏”，该新功能将生成游戏的初始版本，用户随后可以进行修改并与朋友分享。
公司在博客文章中写道：“Build 由一系列广泛的 AI 模型提供支持，包括开源模型和 Roblox 自有模型，能够处理游戏机制、环境、角色、视觉风格、音效等。”
像 Google：https://techcrunch.com/2026/01/29/i-built-marshmallow-castles-in-googles-new-ai-world-generator-project-genie/、Microsoft：https://techcrunch.com/2026/02/21/microsofts-new-gaming-ceo-vows-not-to-flood-the-ecosystem-with-endless-ai-slop/ 和腾讯等公司都开发了类似的工具。然而，AI 驱动的游戏生成引发了开发者和玩家的担忧，批评者认为，通过文字提示降低游戏开发门槛可能会导致低质量和重复游戏的涌入。这也可能增加平台上的竞争，因为创作者不仅需要与其他开发者竞争，还要与能够更快速生成内容的 AI 竞争。
这些担忧在今年的游戏开发者大会《游戏行业状况》调查中有所体现：https://images.reg.techweb.com/Web/UBMTechweb/{fbdfe6c4-e33f-458e-a8ac-96db55fda684}_541400_GDC26_PDF_SOTI_Report_Final.pdf?utm_source=syndication，调查发现 52% 的游戏行业专业人士认为生成式 AI 对行业产生了负面影响。
为应对这一情况，Roblox 计划根据玩家留存率对这些 AI 生成的游戏进行排名，类似于平台上其他游戏的排名系统。如果游戏没有被玩家游玩，它将不会被显著推荐。
“我们的发现系统旨在突出具有长期留存率的游戏，这不包括人工智能生成的粗制内容。首页上的游戏质量没有变化：如果没有人玩——就没人能找到它。公司补充说，这些新工具的目标是在所有经验水平上继续加速创作。”
Build 功能将于 7 月 28 日开始公开 alpha 测试，面向新西兰年满九岁并已验证年龄的用户开放。16 岁及以上的用户将有机会向全球用户发布他们的作品。将提供免费的基础版本以及付费选项。
除了 Build 功能之外，Roblox 还在开发 AI 代理，帮助创作者进行游戏测试并提供分析功能。这些功能预计将在未来几个月内推出。
这一新功能凸显了 Roblox 对 AI 的持续投资，包括用于生成 3D 游戏资产的 AI 基础模型：https://techcrunch.com/2026/02/04/robloxs-4d-creation-feature-is-now-available-in-open-beta/ 和用于支持开发者在游戏构建过程中使用的 AI 聊天机器人：https://techcrunch.com/2026/04/16/robloxs-ai-assistant-gets-new-agentic-tools-to-plan-build-and-test-games/。此外，Roblox 还正在开发一种“新场景生成模型”，能够根据单个文本提示创建完整的可编辑和可玩 3D 场景。
此外，此公告发布之际，Roblox 刚刚披露了计划：https://devforum.roblox.com/t/roblox-connect-calling-apis-are-sunsetting-july-15/4684409 停止 2023 年推出的基于头像的视频通话功能“Roblox Connect”。
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Roblox announced：https://about.roblox.com/newsroom/2026/07/build-without-limits-on-roblox Thursday a new feature called “Build,” allowing users to design games from their mobile devices using AI.
The Build feature lets anyone turn simple text prompts into a basic game without any programming experience. For example, if a user types, “Let’s make a cozy adventure game set in a dense forest,” the new feature will generate an initial version of the game, which users can then modify and share with friends.
“Powered by a broad set of AI models, including both open-source and proprietary Roblox models, Build handles gameplay mechanics, environment, characters, visual style, sound, and more,” the company wrote in its blog post.
Companies like Google：https://techcrunch.com/2026/01/29/i-built-marshmallow-castles-in-googles-new-ai-world-generator-project-genie/, Microsoft：https://techcrunch.com/2026/02/21/microsofts-new-gaming-ceo-vows-not-to-flood-the-ecosystem-with-endless-ai-slop/, and Tencent have built similar tools. However, AI-powered game generation has raised concerns among developers and players, with critics arguing that reducing the barriers to game development via text prompts could lead to an influx of low-quality and repetitive games. This may also increase competition on the platform, as creators are required to compete not only with other developers but also with AI-generated content that can be produced far more quickly.
These concerns are reflected in this year’s Game Developers Conference State of the Game Industry：https://images.reg.techweb.com/Web/UBMTechweb/%7Bfbdfe6c4-e33f-458e-a8ac-96db55fda684%7D_541400_GDC26_PDF_SOTI_Report_Final.pdf?utm_source=syndication survey, which found that 52% of game industry professionals believe generative AI is having a negative impact on the industry.
To address this, Roblox plans to rank these AI-generated games based on player retention, similar to the system used for other games on the platform. If a game is not played, it won’t be featured as prominently.
“Our discovery systems are designed to highlight games with long-term retention, which doesn’t include AI slop. The quality of games on the homepage isn’t changing: If no one plays it — no one can find it. The goal across these new tools is to continue to accelerate creation across all experience levels,” the company added.
The Build feature will enter public alpha testing on July 28, available to users in New Zealand aged nine and older who have verified their age. Users aged 16 and up will have the opportunity to publish their creations to a global audience. There will be a free, basic version available along with paid options.
Beyond the Build feature, Roblox is also working on developing AI agents that will assist creators in playtesting and providing analytics. These features are anticipated to roll out in the upcoming months.
The new feature highlights Roblox’s ongoing investment in AI, including an AI foundation model：https://techcrunch.com/2026/02/04/robloxs-4d-creation-feature-is-now-available-in-open-beta/ for generating 3D game assets and an AI chatbot：https://techcrunch.com/2026/04/16/robloxs-ai-assistant-gets-new-agentic-tools-to-plan-build-and-test-games/ for supporting developers through the game-building process. Additionally, Roblox is developing a “new scene-generation model” capable of creating entire editable and playable 3D scenes from a single text prompt.
Additionally, the announcement comes shortly after Roblox disclosed：https://devforum.roblox.com/t/roblox-connect-calling-apis-are-sunsetting-july-15/4684409 plans to discontinue “Roblox Connect,” the avatar-based video-calling feature introduced in 2023.
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