YouTube 更新政策，明确三类 AI 低质内容不得变现

近期变化：https://www.youtube.com/watch?v=14Vm0CiyUVE 显示 YouTube 通过澄清其关于平台内容如何获利的政策，进一步打击 AI 低质量内容。为了阻止创作者使用 AI 和其他工具制作低质量内容，YouTube 的政策现在解释了在“非真实内容”这一更广泛类别下，有三种类型的视频不能获利。

YouTube 早已有关于 AI 内容的政策。去年，公司宣布：https://techcrunch.com/2025/07/09/youtube-prepares-crackdown-on-mass-produced-and-repetitive-videos-as-concern-over-ai-slop-grows/ 正在限制创作者从被称为“非真实内容”的视频中获得收入，包括大规模生产的视频和其他类型的重复内容，这些内容在 AI 技术的帮助下变得更容易生成。

相反，最近的更新是为了给现有政策增加更多细微差别。

更新后的指南将非真实内容分为三类，包括普通的、重复的或基于模板的内容，其次是令人不快或令人痛苦的内容，然后是使用 AI 角色讨论敏感话题（如健康和金融）的内容。

尽管 AI 低劣内容，像成人内容一样，对于很多人来说是“看到就知道”的情况，YouTube 的政策旨在更具体地说明在内容创作中使用 AI 何时被允许，或在通过其 YouTube 合作伙伴计划（YPP）获利的视频中何时不被允许。

该计划允许创作者通过广告和订阅赚钱，是 YouTube 的命脉；如果允许它充斥 AI 低劣内容或其他低质量内容，将不符合公司的财务利益。鉴于 YouTube 正与电视：https://techcrunch.com/2024/02/20/youtube-dominates-tv-streaming-in-u-s-per-nielsens-latest-report/ 和其他流媒体服务争夺电视广告收入，这一点尤为重要。谷歌的视频平台现在产生的广告收入超过竞争对手流媒体：https://techcrunch.com/2026/03/10/youtube-surpasses-disney-paramount-wbd-in-2025-ad-revenue/，并且在全球平均每日观看量上已超过 Netflix：https://www.theguardian.com/technology/2026/jun/03/youtube-overtakes-netflix-in-average-daily-viewing-around-the-world。

正如 YouTube 的信任与安全负责人 Matt Halprin 在上周的一段 Creator Insider 视频中解释的那样：https://www.youtube.com/watch?v=14Vm0CiyUVE，公司修订政策的目标是减少内容农场行为——即指那些仅为产生收入而存在的低质量视频。

“人工智能实际上可以让人们制作很多视频，” Halprin 说道。“有时这些视频非常出色，确实能够提升创造力。而且你可以创作出更多高质量内容，这是我们希望鼓励并在 YPP 中存在的。”

“但完全相同的新工具也可以让你快速制作出很多非常相似的视频。它们非常普通，几乎没有叙事结构，也不能真正展示你的创造力。所以同样的技术既能制作出优秀内容，也能制作出那种内容农场式的作品，而那正是我们不希望在 YPP 中看到的，” Halprin 补充道。

第二类关注的是 YouTube 所称的“令人反感”的内容，或那些为了追求观看次数而设计的令人不安或情绪操控型内容。Halprin 说，这可能包括展示处于困境中的动物的视频，而随后有人去救它们。

“我们从观众那里听到，他们不喜欢这样的内容。他们觉得令人反感。他们不想再次访问那个频道，甚至可能不想使用这个平台，” Halprin 说道。

专门制作这类内容的频道将被从 YPP 中移除，无论内容是否由人工智能生成。

第三类更直接针对 AI 虚拟形象的使用——即通过人工智能制作的真人形象。YouTube 表示，它不希望激励创作者使用 AI 人物讨论更敏感的话题，如金融、法律、医疗和健康问题。

Halprin 表示，任何含有过多这三类内容的 YouTube 频道都将无法获利。政策说明于 7 月 16 日发布，并影响所有 YouTube 合作伙伴计划成员。

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A recent change：https://www.youtube.com/watch?v=14Vm0CiyUVE sees YouTube further cracking down on AI slop by clarifying its policies around how content on its platform can be monetized. To discourage creators from using AI and other tools to make low-quality content, YouTube’s policy now explains that there are three types of videos under the broader category of “inauthentic content” that cannot be monetized.

YouTube already had policies around AI content. Last year, the company announced：https://techcrunch.com/2025/07/09/youtube-prepares-crackdown-on-mass-produced-and-repetitive-videos-as-concern-over-ai-slop-grows/ it was stemming creators’ ability to generate revenue from what it called “inauthentic content,” including mass-produced videos and other types of repetitive content that have become easier to generate with the help of AI technology.

Rather, the recent update is about adding more nuance to the existing policies.

The updated guidelines break down inauthentic content into three categories, including generic, repetitive, or template-based content, followed by off-putting or distressing content, and then any content where AI personas are used to discuss sensitive topics, like health and finance.

While AI slop, much like adult content, is something of a “you’ll know it when you see it” situation for many, YouTube’s policies are meant to more specifically spell out when AI’s use in content creation is allowed or is not permitted for videos being monetized through its YouTube Partner Program (YPP).

The program, which allows creators to earn money through advertising and subscriptions, is YouTube’s lifeblood; allowing it to fill up with AI slop or other low-quality fare would not be in the company’s financial interests. This is especially important given that YouTube is in close competition with TV：https://techcrunch.com/2024/02/20/youtube-dominates-tv-streaming-in-u-s-per-nielsens-latest-report/ and other streamers for TV ad dollars. Google’s video platform now generates more ad revenue than rival streamers：https://techcrunch.com/2026/03/10/youtube-surpasses-disney-paramount-wbd-in-2025-ad-revenue/ and has overtaken Netflix in average daily views worldwide：https://www.theguardian.com/technology/2026/jun/03/youtube-overtakes-netflix-in-average-daily-viewing-around-the-world.

As YouTube’s trust and safety chief Matt Halprin explained in a Creator Insider video：https://www.youtube.com/watch?v=14Vm0CiyUVE last week, the company’s goal with its policy revision is to cut down on content farming efforts — a reference to low-quality videos that exist solely to generate revenue.

“AI can actually allow people to make a lot of videos,” said Halprin. “Sometimes those videos are great, and it really enhances creativity. And you can create a higher volume of high-quality content that we want to encourage and have in YPP.”

“But that exact same new tool can allow you to make lots of videos really quickly that are very similar. They’re very generic and don’t really have a narrative arc and don’t really show your creativity. So the same technology really enables great stuff, but it also enables stuff that’s kind of content farming, and that’s the stuff that we don’t want to have in YPP,” Halprin added.

The second category focuses on what YouTube calls “off-putting” content, or content designed to be distressing or emotionally manipulative to chase views. This could include videos featuring an animal in distress, which someone then comes along and rescues, Halprin said.

“We’ve heard from our viewers that that’s not something that they like. They find it off-putting. They don’t want to come back to that channel, or maybe even the platform,” Halprin said.

Channels dedicated to this content will be removed from YPP, regardless of whether the content is AI-generated or not.

The third bucket more directly targets the use of AI personas — representations of real people made with AI. YouTube says it doesn’t want to incentivize creators using AI personas to discuss more sensitive topics, like finance, legal issues, healthcare, and medical issues.

Any YouTube channel that has too much of any of these three types of content will not be able to monetize, Halprin said. The policy clarifications were rolled out on July 16 and impact all YouTube Partner Program members.

When you purchase through links in our articles, we may earn a small commission：https://techcrunch.com/techcrunch-affiliate-monetization-standards/. This doesn’t affect our editorial independence.

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