Google Zero 时代来临：网站与 Google 的流量协议已死

网络和谷歌曾经有一个协议：/24067997/robots-txt-ai-text-file-web-crawlers-spiders：谷歌收集数据并索引网页，作为交换向网站发送大量流量。这个协议并不完美，谷歌赚的钱肯定比网站赚的多，但它运行了很长时间。然而，现在，这个协议似乎已经结束：https://www.nytimes.com/2026/07/20/technology/google-ai-open-web.html?unlocked_article_code=1.zVA.L7zf._L5VDoBJCS4f&smid=url-share。网络正被迫面对当谷歌流量枯竭时会发生什么。

在这期 The Vergecast 节目中：https://pod.link/vergecast，David 和 Nilay 讨论了本周的谷歌零收入新闻，包括 Reddit 有意退出 AI 训练协议：/ai-artificial-intelligence/969104/reddit-might-cut-ties-with-google-as-traffic-drops，以及出版商正在考虑完全阻止谷歌抓取他们站点的情况。（Nilay 也稍微庆祝了一下“谷歌零收入”这一术语，但只是短暂的。）即使是谷歌的搜索业务也感受到了 AI 的压力：https://s206.q4cdn.com/479360582/files/doc_financials/2026/q2/2026q2-alphabet-earnings-release.pdf，下一步会发生什么谁也无法预料。

随后是一些 AI 新闻，包括关于 OpenAI 意外入侵 Hugging Face 时应该多么紧张的问题：/ai-artificial-intelligence/968988/openai-hugging-face-hack-ai，以及许多：/ai-artificial-intelligence/968855/substack-pangram-ai-detecting-tool 可疑的：/tech/968680/meta-ai-detection-labeling-content-seal-watermarks-synthid AI 检测系统即将在各个平台上线。我们还有一个 Hype Desk，一个 Brendan Carr 是白痴 的节目，一些关于 Apple 分期付款计划的新闻：/tech/968750/apple-upgrade-program，一款新的极简手机：/gadgets/968563/light-flip-phone-price-specs，以及一位特别嘉宾来讨论 Ford 与 Apple Maps 的合作：/transportation/969919/ford-apple-maps-bluecruise-driver-assist。

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The web and Google once had a deal：/24067997/robots-txt-ai-text-file-web-crawlers-spiders: Google collects data and indexes webpages and in exchange sends oceans of traffic to websites. The deal wasn’t perfect and certainly made Google more money than it made the websites, but it worked for a long time. Now, however, the deal seems to be dead：https://www.nytimes.com/2026/07/20/technology/google-ai-open-web.html?unlocked_article_code=1.zVA.L7zf._L5VDoBJCS4f&smid=url-share. And the web is being forced to reckon with what happens when the Google traffic dries up.

On this episode of The Vergecast ：https://pod.link/vergecast, David and Nilay talk about the week’s Google Zero news, including Reddit’s interest in getting out of an AI training deal：/ai-artificial-intelligence/969104/reddit-might-cut-ties-with-google-as-traffic-drops, and the publishers considering blocking Google from crawling their sites altogether. (Nilay also takes a bit of a victory lap on the whole “Google Zero” term, but only a short one.) Even Google’s Search business is feeling the AI crunch：https://s206.q4cdn.com/479360582/files/doc_financials/2026/q2/2026q2-alphabet-earnings-release.pdf, and it’s anyone’s guess what happens next.

After that, it’s time for some AI news, including questions on how much to panic about OpenAI accidentally hacking Hugging Face：/ai-artificial-intelligence/968988/openai-hugging-face-hack-ai, and the many：/ai-artificial-intelligence/968855/substack-pangram-ai-detecting-tool dubious：/tech/968680/meta-ai-detection-labeling-content-seal-watermarks-synthid AI detector systems coming to platforms near you. We also have a Hype Desk, an episode of Brendan Carr is a Dummy, some news on an Apple payment plan：/tech/968750/apple-upgrade-program, a new minimalist phone：/gadgets/968563/light-flip-phone-price-specs, and a special guest appearance to talk about Ford and Apple Maps：/transportation/969919/ford-apple-maps-bluecruise-driver-assist.

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