Klaviyo 收购 Elias Torres 创立的 AI 客户成功初创公司 Agency

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Klaviyo 收购 Elias Torres 创立的 AI 客户成功初创公司 Agency

TechCrunch：AI（RSS）Aioga 编辑团队2026-08-05T20:05:00.000Z热度 57

上市电商营销自动化平台 Klaviyo 宣布收购 Elias Torres 创立的 AI 客户成功初创公司 Agency，交易条款未披露。Agency 成立于 2023 年，此...

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上市电商营销自动化平台 Klaviyo 宣布收购 Elias Torres 创立的 AI 客户成功初创公司 Agency，交易条款未披露。

Agency 成立于 2023 年，此前已融资 3200 万美元。 Torres 将出任 Klaviyo 首席产品官，带领 25 人团队加速开发其 AI 智能体 Composer 和 Customer Agent。

中文正文 · AI 翻译

公开交易的电子商务营销自动化平台Klaviyo已同意收购Agency，这是一家由连续创业者Elias Torres创立的三岁人工智能驱动的客户成功初创公司。交易条款未公开。

Agency成立于2023年：https://techcrunch.com/2024/10/16/after-selling-drift-ex-hubspot-exec-launches-ai-for-customer-success-managers/ 在被收购前已从包括红杉资本（Sequoia）、Menlo Ventures 和 Felicis 在内的投资者那里筹集了3200万美元。

作为交易的一部分，Torres（左图）将加入Klaviyo，担任首席产品官（CPO），领导Agency的25人团队，加速Klaviyo AI代理产品的开发和扩展：Composer，用于创建营销活动；Customer Agent，用于处理售后支持，如退货和订单跟踪

Klaviyo联合创始人兼CEO Andrew Bialecki（右图）告诉TechCrunch：“Elias和团队用Agency打造了一个出色的产品。我们将把它与我们的代理产品相结合，尝试将其带给20万家企业——并希望在未来几年内达到数百万企业。”

对于Torres而言，加入Klaviyo使他的职业生涯得以完整。他对并购不陌生，此前创办了Performable（2011年被HubSpot收购），后来创立了Drift，并担任CTO八年，直到2021年Drift以12亿美元出售给Vista Equity：https://techcrunch.com/2021/09/01/vista-equity-takes-majority-stake-in-saas-startup-drift-taking-it-to-unicorn-status/

早在2010年在Performable时，Torres聘请了两年前从哈佛毕业的Bialecki，成为该初创公司的首批工程师之一。Torres指导Bialecki了解早期创业公司的动态。“他在很短的时间内就吸收了很多知识，”Torres回忆起他们一起工作时的经历。

Bialecki离开Performable不久后共同创立了Klaviyo，最初由自己启动。2015年Klaviyo首次获得外部资本时，Bialecki邀请Torres以天使投资者身份参与种子轮投资。Klaviyo随后于2023年9月完成了高调的IPO，估值为92亿美元：https://techcrunch.com/2023/09/20/klaviyos-ipo-pricing-analysis/

虽然 Klaviyo 的股票与其他 SaaS 公司一起遭受打击，但 Torres 和 Bialecki 认为该平台多年的客户数据赋予其 AI 代理相对于 Decagon 和 Sierra 等竞争对手的优势。

“Elias 和我在为企业提供他们可以提供给客户的代理的使命上达成了一致，”Bialecki 说，并补充说，他很高兴能再次与 Torres 合作，就像在云时代初期一样。“这是下一场大型科技革命：代理。让我们重新聚集团队，一起去建设吧。”

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Publicly traded e-commerce marketing automation platform Klaviyo has agreed to acquire Agency, a three-year-old AI-powered customer success startup founded by serial entrepreneur Elias Torres. The terms of the deal were not disclosed.

Founded in 2023, Agency：https://techcrunch.com/2024/10/16/after-selling-drift-ex-hubspot-exec-launches-ai-for-customer-success-managers/ had raised $32 million from investors including Sequoia, Menlo Ventures, and Felicis prior to the acquisition.

As part of the deal, Torres (pictured left) will join Klaviyo as chief product officer (CPO), leading Agency’s 25-person team to accelerate the development and expansion of Klaviyo’s AI agents: Composer, which builds marketing campaigns, and Customer Agent, which handles post-sale support like returns and order tracking

“Elias and the team built a great product with Agency,” Klaviyo co-founder and CEO Andrew Bialecki (pictured right) told TechCrunch. “We’re going to take that and combine it with our agent products and try to bring that to 200,000 businesses—and hopefully to millions more over the next couple of years.”

For Torres, joining Klaviyo brings his career full circle. He is no stranger to M&A exits, having co-founded Performable (acquired by HubSpot in 2011) and later Drift, where he served as CTO for eight years until its $1.2 billion sale to Vista Equity：https://techcrunch.com/2021/09/01/vista-equity-takes-majority-stake-in-saas-startup-drift-taking-it-to-unicorn-status/ in 2021.

Back in 2010 at Performable, Torres hired Bialecki, who had graduated from Harvard two years earlier, as one of that startup’s first engineers. Torres mentored Bialecki on early-stage startup dynamics. “He soaked it up in a short amount of time,” Torres recalled of their time working together.

Bialecki co-founded Klaviyo, which he initially bootstrapped, shortly after leaving Performable. When Klaviyo raised its first outside capital in 2015, Bialecki invited Torres to back the seed round as an angel investor. Klaviyo went on to complete a high-profile IPO in September 2023 at a $9.2 billion ：https://techcrunch.com/2023/09/20/klaviyos-ipo-pricing-analysis/valuation.

While Klaviyo’s stock has taken a hit alongside other SaaS companies, Torres and Bialecki believe the platform’s years of customer data give its AI agents an advantage over competitors like Decagon and Sierra.

“Elias and I coalesced on the mission of how we provide agents for businesses that they can give to their customers,” Bialecki said, adding that he is excited to work with Torres again as he did at the beginning of the cloud era. “It’s the next big tech revolution: agents. Let’s get the band back together, and let’s go build.”

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Marina Temkin is a venture capital and startups reporter at TechCrunch. Prior to joining TechCrunch, she wrote about VC for PitchBook and Venture Capital Journal. Earlier in her career, Marina was a financial analyst and earned a CFA charterholder designation.

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情报判断

Aioga 编辑摘要

Klaviyo宣布收购Elias Torres创立的AI客户成功初创公司Agency，交易金额未披露。Torres将担任Klaviyo首席产品官，并带领Agency的25人团队推进Composer与Customer Agent等AI智能体。

背景分析

Agency成立于2023年，收购前已从包括红杉资本、Menlo Ventures和Felicis在内的投资者处融资3200万美元。Torres与Klaviyo首席执行官Andrew Bialecki早年曾在Performable共事。

Aioga 观点

Aioga判断，这笔交易的核心看点在于创始团队、客户成功产品与Klaviyo现有营销智能体的整合。Klaviyo认为其多年客户数据可能帮助AI智能体形成竞争优势，但实际效果仍待验证。

影响与后续

此次收购将把Agency团队纳入Klaviyo，并由Torres负责相关产品推进。Klaviyo表示，希望将Composer和Customer Agent带给20万家企业，并在未来几年触达更多企业，但这一目标属于公司规划。值得关注交易完成后的产品整合进度、Agency团队在Klaviyo中的职责变化，以及Composer和Customer Agent能否扩展营销与售后支持场景。交易财务条款目前仍未披露。