Amazon Alexa 推出 Update Me When 主动提醒购物功能

亚马逊继续尝试利用人工智能改善购物体验，星期二推出了其购物AI助手Alexa for Shopping中的新功能：“Update Me When”。这一最新功能可以在某些新事件或相关事件可能促成购买时，向消费者发送个性化通知。

例如，亚马逊建议人们可以使用此功能来跟踪喜欢的品牌何时推出新产品系列，喜欢的电视剧新季何时上线，喜欢的艺术家宣布巡演何时开始，喜欢的作家出版新书何时推出，科技公司发布新产品的时间等等。

此次推出是亚马逊星期二强调的多项AI购物功能之一，其中许多功能显示了公司AI战略的更广泛转变。过去，Alexa主要在购物者直接提问时回答产品问题；现在，它可以在某些事件可能促使用户购买之前，帮助预测用户可能产生的购买行为——在购物者甚至想到提问之前。

在其他Alexa for Shopping功能中，最有用的是现有的价格追踪功能，它可以让你请求助手在产品达到某个价格或特定折扣百分比时提醒你。如果你愿意，该功能甚至可以在满足这些条件时自动为你购买商品。

该零售商还利用Alexa寻找个性化优惠和创建购物指南，从过去购买中添加商品到购物车，跟踪产品价格历史，在搜索产品或在产品详情页上查看AI概览，将手写清单转换为购物车中的商品，比较商品等。

当你通过我们文章中的链接购买时，我们可能会获得少量佣金：https://techcrunch.com/techcrunch-affiliate-monetization-standards/。这不会影响我们的编辑独立性。

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Amazon continues to experiment with how AI can be used to improve the shopping experience, resulting in Tuesday’s launch：https://www.aboutamazon.com/news/retail/how-to-use-amazon-shopping-ai-assistant of a new feature within its Alexa for Shopping AI assistant called “Update Me When.” This latest addition can send consumers personalized notifications when something new or relevant happens that could lead to a purchase.

For instance, Amazon suggests people could use the feature to track when a favorite brand launches a new product line, when a new season of a favorite TV show drops, when an artist they like announces a concert tour, when an author they read releases a new book, when a tech company releases a new product, and more.

The launch is one of several AI-powered shopping features that Amazon highlighted on Tuesday, many of which point to a broader shift in the company’s AI strategy. Historically, Alexa has mainly answered product questions when shoppers ask directly; now, it can help anticipate when something might prompt a user to make a purchase — before the shopper even thinks to ask.

Among the other Alexa for Shopping features, the most useful of these is the existing price tracking feature that lets you ask the assistant to alert you when a product reaches a particular price or a certain discount percentage. The feature can even automatically buy the item for you if it meets these conditions, if you prefer.

The retailer has also been using Alexa to source personalized deals and create shopping guides, build carts with items from past purchases, track a product’s pricing history, and see AI overviews when searching for products or on the product detail pages, transcribe handwritten lists to add items to a cart, compare items, and more.

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