谷歌为 Workspace 用户推出了一套新的创意设计工具,名为 Google Pics,旨在让企业编辑和生成“专业级” AI 图像变得不那么繁琐。Google Pics 基于 Gemini 和 Nano Banana 生成式 AI 模型构建,旨在提供更精细的基于提示的图像制作和操作控制,允许用户点击特定对象或文本,并描述他们想要更改的内容——这些功能可能会避免聊天机器人在营销图像中产生的丑陋结果:https://www.404media.co/we-are-living-in-a-chatgpt-flyer-pandemic/:https://www.404media.co/these-are-the-worst-chatgpt-flyers-youve-sent-us/。
谷歌在其公告博客中表示:“虽然 AI 图像生成在个人使用方面大受欢迎,但在商业应用中情况却不一样。团队在为营销活动、客户演示和产品故事制作专业级图像时遇到了困难,面临结果不一致、无休止的反复尝试提示,以及跨多个应用程序的繁琐工作流程。”
Google Pics 将作为独立的 Workspace 应用程序推出,同时也集成到 Google Docs 和 Slides 中,并计划在“未来几周”推广到 Drive。对于这些集成,谷歌表示,用户可以在文档或幻灯片中选择图像,然后使用“Pics 的全套精密 AI 工具”进行编辑。
这些 Pics 工具允许用户从零生成图像,或者使用描述性提示选择并编辑图像中的单个对象,包括更改、重新格式化和翻译文本。Google Pics 还允许用户将图像放大至 2K 或 4K 分辨率,快速裁剪图像以适应网页、社交媒体、印刷或数字格式,并通过与朋友和团队成员共享来协作设计。
类似的功能和 AI 工具也由专门的创意平台如 Canva 和 Adobe Express 提供。考虑到 Google 表示 Pics 可用于设计海报、传单和社交媒体帖子——并且表示它可以让用户“无需成为平面设计师也能制作出优秀图像”,谷歌很可能希望 Pics 能让 Workspace 用户在进行基本创意工作时无需使用第三方服务。
在 5 月 Google I/O 之后推出给测试者:/tech/933026/google-pics-app-workspace-ai-images-io-2026,Google Pics 现在开始面向 Workspace 用户推出,适用于 Business Standard、Business Plus、Enterprise Standard 和 Enterprise Plus 计划,以及 Google AI Pro 和 Ultra 个人计划,以及 Google AI Pro 教育计划。
Google has a new suite of creative design tools for Workspace users called Google Pics, which aims to make editing and generating “professional-grade” AI images less cumbersome for businesses. Built around Gemini and the Nano Banana generative AI model, Google Pics is designed to give more granular control over prompt-based image making and manipulation, allowing users to tap on specific objects or text, and describe what they want to change — features that may avoid the ugly results:https://www.404media.co/we-are-living-in-a-chatgpt-flyer-pandemic/ that chatbots are known to spit out:https://www.404media.co/these-are-the-worst-chatgpt-flyers-youve-sent-us/ for marketing imagery.
“While AI image generation has been a huge hit for personal use, it’s been a different story for business,” Google said in its announcement blog. “Teams have struggled to create professional-grade images for marketing campaigns, customer presentations, and product storytelling, facing inconsistent results, endless trial-and-error prompting, and cumbersome workflows across multiple apps.”
Google Pics is launching as both a standalone Workspace app, and as an integration for Google Docs and Slides, with plans to roll out to Drive “in the coming weeks.” For the integrations, Google says users can select an image in their document or slideshow to edit it with “Pics’ full suite of precision AI tools.”
Those Pics tools allow users to generate images from scratch or select and edit individual objects within an image using descriptive prompts, which includes changing, reformatting, and translating text. Google Pics also lets users upscale images to 2K or 4K resolutions, quickly crop images into formats for web, social media, print, or digital, and collaborate on designs by sharing them with friends and teammates.
Similar features and AI tools are provided by dedicated creative platforms like Canva and Adobe Express. Given Google suggests that Pics can be used to design posters, flyers, and social media posts — alongside saying it can keep users from “feeling like you need to be a graphic designer to deliver a great image” — Google is likely hoping that Pics will prevent Workspace users from having to use third-party services for basic creative work.
After launching for testers:/tech/933026/google-pics-app-workspace-ai-images-io-2026 following Google I/O in May, Google Pics is now starting to roll out for Workspace users on Business Standard, Business Plus, Enterprise Standard, and Enterprise Plus plans, Google AI Pro and Ultra personal plans, and the Google AI Pro for Education plan.