Rilo由IIT校友Georgi Boby和Dhruv Jaglan于2025年创立，曾从PeakXV、DeVC和Day Zero Ventures等投资者处筹集了100万美元，估值为1000万美元。一位消息人士告诉TechCrunch，投资者将通过此次交易套现，Adobe将整合Rilo的一些知识产权以及六名员工团队。
像 Canva 这样的竞争对手也通过收购加强了他们的营销组合：https://techcrunch.com/2026/04/08/canva-doubles-down-on-ai-and-marketing-automation-with-simtheory-ortto-acquisitions/ 和：https://techcrunch.com/2026/02/23/canva-acquires-startups-working-on-animation-and-marketing/ 新：https://techcrunch.com/2026/02/23/canva-acquires-startups-working-on-animation-and-marketing/ 发布：https://techcrunch.com/2026/02/18/canva-gets-to-4b-in-revenue-as-llm-referral-traffic-rises/。与此同时，亚马逊、谷歌和 Meta 也建立了自己的 AI 驱动营销渠道。
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Adobe has acquired India-based marketing intelligence startup Rilo：https://www.getrilo.ai/ in a deal involving licensing and team acquisition, TechCrunch learned and the company confirmed. This is Adobe’s second acquisition from India after it bought video platform Rephrase.ai in 2023：https://analyticsindiamag.com/ai-news-updates/adobe-acquires-indian-ai-video-creation-platform-rephrase-ai. The companies didn’t disclose the deal’s terms.
Beyond confirming the deal, Adobe declined to comment.
The acquisition gives Adobe a small team and technology focused on automating marketing workflows, which have been changing as companies use AI to build tools to automate the creation, deployment, and tracking of campaigns, get action items from meetings or calls to complete tasks, and increase brand visibility on platforms like ChatGPT, Gemini, and Claude. Rilo’s technology could bolster Adobe’s existing products as the company targets its larger customers.
Founded by IIT batchmates Georgi Boby and Dhruv Jaglan in 2025, Rilo raised $1 million from investors including PeakXV, DeVC, and Day Zero Ventures at a $10 million valuation. A source told TechCrunch that investors will get an exit from this deal, and Adobe will integrate some of Rilo’s IP along with the six-member team.
The company worked on letting go-to-market teams create custom workflows, including competitor intelligence, content repurposing and distribution, and sales call analysis. It also allowed teams to set up custom workflows comparable to tools like Claude Cowork and ChatGPT Work.
Post-acquisition, Rilo will shut down and won’t be available to its customers.
“We’re very excited that Rilo has been acquired by Adobe in such a short span of time,” Rahul Gupta, Managing Partner, Day Zero Ventures told TechCrunch over email. “Their workflow builder product was way ahead of the curve and shall be extremely valuable to a giant like Adobe in enhancing customer experience and productivity.”
Adobe made a marquee marketing acquisition last year by buying SEO optimization company Semrush for $1.9 billion：https://techcrunch.com/2025/11/19/adobe-to-buy-semrush-for-1-9-billion/.
DeVC’s Rahul Mathur told TechCrunch that Rilo could fit into Adobe’s CX and marketing suite to handle complex workflows and give customers visibility into actions they take on the creative company’s platform.
Rivals like Canva have also bolstered their marketing portfolio with acquisitions：https://techcrunch.com/2026/04/08/canva-doubles-down-on-ai-and-marketing-automation-with-simtheory-ortto-acquisitions/ and：https://techcrunch.com/2026/02/23/canva-acquires-startups-working-on-animation-and-marketing/ new：https://techcrunch.com/2026/02/23/canva-acquires-startups-working-on-animation-and-marketing/ launches：https://techcrunch.com/2026/02/18/canva-gets-to-4b-in-revenue-as-llm-referral-traffic-rises/. Meanwhile, Amazon, Google, and Meta have built their own AI-powered marketing rails.
When you purchase through links in our articles, we may earn a small commission：https://techcrunch.com/techcrunch-affiliate-monetization-standards/. This doesn’t affect our editorial independence.
Ivan covers global consumer tech developments at TechCrunch. He is based out of India and has previously worked at publications including Huffington Post and The Next Web.
You can contact or verify outreach from Ivan by emailing im@ivanmehta.com：mailto:im@ivanmehta.com or via encrypted message at ivan.42 on Signal.
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