Amazon 推出 Alexa for Shopping 验证消息真伪功能，帮助识别诈骗信息

亚马逊宣布，将利用人工智能来帮助打击诈骗行为：https://www.aboutamazon.com/news/retail/how-to-verify-amazon-messages-alexa-for-shopping 星期三。该零售商表示，每年大约有36万名客户会联系其客户服务部门，怀疑自己收到的亚马逊信息是真实的还是骗局。现在，客户可以向亚马逊的消费者人工智能服务 Alexa for Shopping：https://www.aboutamazon.com/news/retail/alexa-for-shopping-ai-assistant，寻求帮助来解答这个问题。

公司表示，其人工智能可以通过与亚马逊在全球发送的数十亿条信息进行核对，“明确地”确认一条通信是否来自其自身系统。人工智能会分析发件人信息、内容、时间、消息元数据等，以确定真实性。亚马逊表示，该系统将在客户报告更多可疑信息后得到改进，有助于未来更有效地识别诈骗行为。

这些新的人工智能功能是在亚马逊早期尝试解决日益严重的诈骗问题之后推出的，相关问题包括虚假订单确认、Prime 会员续订提醒、账户暂停警告、包裹送达通知以及招聘诈骗等。

今年早些时候，亚马逊推出了一个电子邮箱地址 verify@amazon.com，允许任何人将可疑信息转发至公司，并收到确认邮件是真实信息还是骗局的回复。它还在客户服务网站上提供了在线表格，提供相同的帮助。

该功能的增加是亚马逊围绕 Alexa 转变产品策略的又一个例子，更侧重于它如何帮助解决与购物相关的问题并提供主动帮助。如今，该助手可以提供个性化优惠、创建购物指南、帮助客户重新订购日常用品、提供 AI 产品概览、转录手写购物清单等。

周二，该零售商还为 Alexa 添加了一项功能，让客户在发生新或相关事件时设置提醒：https://techcrunch.com/2026/09/01/amazon-alexa-can-now-alert-you-when-something-new-might-tempt-you-to-shop/，例如喜欢的品牌推出新产品、喜欢作家出版新书，或者艺人发行新唱片。

亚马逊购物的 Alexa 服务可通过亚马逊网站和移动应用使用。

当你通过我们文章中的链接购买产品时，我们可能会获得少量佣金：https://techcrunch.com/techcrunch-affiliate-monetization-standards/。这不会影响我们的编辑独立性。

不要错过。创业社区将聚集在一起回答一个关键问题：如何在 AI 时代实现可持续发展？

苹果分享针对前员工被指为 OpenAI 窃取公司数据的 ‘震惊证据’：https://techcrunch.com/2026/08/31/apple-shares-shocking-evidence-against-former-employee-accused-of-stealing-company-data-for-openai/ Amanda Silberling：https://techcrunch.com/author/amanda-silberling/

微软测试最新长时间 Outlook 停机问题的修复方案：https://techcrunch.com/2026/08/31/microsoft-tests-fix-for-latest-hours-long-outlook-outage/ Sarah Perez：https://techcrunch.com/author/sarah-perez/

MapQuest 应用在拒绝更改安大略湖名称后，导航类应用跃升至第一：https://techcrunch.com/2026/08/31/mapquests-app-surges-to-no-1-in-navigation-after-refusing-to-rename-lake-ontario/ Sarah Perez：https://techcrunch.com/author/sarah-perez/

马斯克加速增加燃气轮机的路径伴随污染问题：https://techcrunch.com/2026/08/30/musks-faster-path-to-more-gas-turbines-comes-with-pollution-problem/ Connie Loizos：https://techcrunch.com/author/connie-loizos/

Hugging Face 正在出售一款可爱的 $399 开源鸭子机器人 Microduck：https://techcrunch.com/2026/08/27/hugging-face-is-selling-a-cute-399-open-source-duck-robot-microduck/ Rebecca Bellan：https://techcrunch.com/author/rebecca-bellan/

Nvidia 接近收购 Hugging Face：https://techcrunch.com/2026/08/26/nvidia-closes-in-on-hugging-face-acquisition/ Connie Loizos：https://techcrunch.com/author/connie-loizos/

病毒式 AI 创业公司 Instinct 以 25 亿美元估值筹集了 3.5 亿美元：https://techcrunch.com/2026/08/26/viral-ai-startup-instinct-has-raised-350-million-at-a-2-5-billion-valuation/ Lucas Ropek：https://techcrunch.com/author/lucas-ropek/

Amazon is turning to AI to help fight scammers, the company announced：https://www.aboutamazon.com/news/retail/how-to-verify-amazon-messages-alexa-for-shopping on Wednesday. The retailer said some 360,000 customers every year reach out to its customer service department, wondering whether a message they received from Amazon is real or a scam. Now, customers will be able to ask Amazon’s consumer AI service, Alexa for Shopping：https://www.aboutamazon.com/news/retail/alexa-for-shopping-ai-assistant, to help answer that question instead.

The company said its AI can “definitively” confirm whether a communication originated from its own systems by checking it against the billions of messages Amazon has sent globally. The AI analyzes the sender information, content, timing, message metadata, and more, to determine authenticity. Amazon said the system will improve as customers report more suspicious messages, helping it to spot scams more effectively in the future.

The new AI capabilities follow on Amazon’s earlier attempts to address the growing scam problem, which includes fake order confirmations, Prime membership renewal alerts, account suspension warnings, package delivery notifications, and job scams.

Earlier this year, Amazon launched an email address, verify@amazon.com, that allows anyone to forward suspicious messages to the company and receive a response that confirms whether the email was a real message or a scam. It also offers an online form on its customer service site that provides the same assistance.

The feature’s addition is aanother example of how Amazon has shifted its product strategy around Alexa to focus more on how it can assist with shopping-related questions and provide proactive help. Today, the assistant can source personalized deals, create shopping guides, help customers reorder their everyday items, offer AI product overviews, transcribe handwritten shopping lists, and more.

On Tuesday, the retailer also added an Alexa feature that lets customers set alerts when something new or relevant happens：https://techcrunch.com/2026/09/01/amazon-alexa-can-now-alert-you-when-something-new-might-tempt-you-to-shop/, like a favorite brand launching a new product, the release of a new book from a favorite author, or an artist dropping a new record.

Alexa for Shopping is available from both the Amazon website and mobile app.

When you purchase through links in our articles, we may earn a small commission：https://techcrunch.com/techcrunch-affiliate-monetization-standards/. This doesn’t affect our editorial independence.

Don’t miss out . The startup community will gather to answer a pivotal question: How do you build sustainably in the AI era?

Apple shares ‘shocking evidence’ against former employee accused of stealing company data for OpenAI：https://techcrunch.com/2026/08/31/apple-shares-shocking-evidence-against-former-employee-accused-of-stealing-company-data-for-openai/ Amanda Silberling：https://techcrunch.com/author/amanda-silberling/

Microsoft tests fix for latest hours-long Outlook outage：https://techcrunch.com/2026/08/31/microsoft-tests-fix-for-latest-hours-long-outlook-outage/ Sarah Perez：https://techcrunch.com/author/sarah-perez/

MapQuest’s app surges to No. 1 in Navigation after refusing to rename Lake Ontario：https://techcrunch.com/2026/08/31/mapquests-app-surges-to-no-1-in-navigation-after-refusing-to-rename-lake-ontario/ Sarah Perez：https://techcrunch.com/author/sarah-perez/

Musk’s faster path to more gas turbines comes with pollution problem：https://techcrunch.com/2026/08/30/musks-faster-path-to-more-gas-turbines-comes-with-pollution-problem/ Connie Loizos：https://techcrunch.com/author/connie-loizos/

Hugging Face is selling a cute $399 open source duck robot, Microduck：https://techcrunch.com/2026/08/27/hugging-face-is-selling-a-cute-399-open-source-duck-robot-microduck/ Rebecca Bellan：https://techcrunch.com/author/rebecca-bellan/

Nvidia closes in on Hugging Face acquisition：https://techcrunch.com/2026/08/26/nvidia-closes-in-on-hugging-face-acquisition/ Connie Loizos：https://techcrunch.com/author/connie-loizos/

Viral AI startup Instinct has raised $350M at a $2.5B valuation：https://techcrunch.com/2026/08/26/viral-ai-startup-instinct-has-raised-350-million-at-a-2-5-billion-valuation/ Lucas Ropek：https://techcrunch.com/author/lucas-ropek/