“人工智能将从根本上重塑商业，但信任必须始终处于每笔交易的核心。商家告诉我们，他们希望对 AI 与客户互动的方式拥有更多控制。我们与 Anthropic 在其商业蓝图上的合作，将 Claude 的智能与 Visa 网络的信任、安全性和全球覆盖相结合，使商家能够在维护推动业务发展的客户关系的同时，提供更好的客户体验。”
“信任是商业的货币，在代理时代更为关键。通过 Anthropic 的商业蓝图，我们正在帮助商家利用 Claude 构建自己的代理以推动增长。通过将 AI 创新与可信支付及商业基础设施相结合，我们正在帮助安全、无缝且大规模地连接消费者、商家和 AI 代理。”
“商业代理正在迅速成为组织的一项关键能力，帮助它们提供现代消费者期望的个性化、智能化客户体验。我们最新的研究显示，85%的人现在愿意与 AI 代理合作，几乎四分之三的人表示，他们会比信任最好的朋友更信任个人 AI 代理来代替自己进行购买。这不仅仅是购物方式的变化。代理商务正在重写品牌价值的规则——从根本上影响了什么被购买、何时购买、在哪里购买以及由谁购买。Anthropic 的商业代理蓝图提供了一个经过验证的起点，可以帮助组织加速部署并构建差异化的体验，从而提升客户满意度、忠诚度和增长。结合埃森哲在零售和消费品领域的深厚专业知识，我们可以帮助客户从概念走向生产，并更快地从代理 AI 中实现价值。”
“一次旅行是人们购买的最复杂的事务之一：航班、酒店、汽车，还有数十种需要权衡的选项。我们的 AI 助手 Penny 可以在一次对话中处理所有这些，并呈现最佳选项和最优价值。我们基于 Claude 构建了最新一代的 Penny，因为这种推理正是 Claude 模型擅长的领域。”
“数百万消费者、企业和会计师都在使用 Intuit 管理他们的财务。与 Anthropic 等合作伙伴合作，我们正在构建高度个性化的体验，为客户提供清晰的业务变化及其原因，从而使他们能够完全自信地采取行动。通过将前沿 AI 推理（包括 Claude）与我们的专有数据、能力、智能和人类专业知识相结合，我们正在创造一个智能财务系统，为客户带来下一阶段的繁荣。”
“我们希望我们的商家能够出现在客户购物的每一个地方，而这越来越意味着与代理进行对话。我们正在基于 Anthropic 的蓝图构建一个参考店面实现，将其通过 Catalog、UCP 和 Shop 登录连接到商家的商店。商家可以使用 Claude 构建代理，帮助客户寻找产品、结账并回答有关订单的问题。”
Retailers running shopping agents on Claude have seen carts up to 35% larger and shoppers 60% more likely to complete a purchase.
Many of the world’s largest retailers, marketplaces, e-commerce platforms, and travel companies use Claude to build agents that make shopping easier. Enterprise customers like Shopify, Priceline, and others have agents that let consumers use AI to search for what they want in plain language, find it, compare it, and buy it.
Today, we're launching a blueprint to help build commerce agents on Claude. It contains the harnesses, patterns, and guardrails an engineering team needs to get a commerce agent running in days, with reference implementations of a shopping agent and a merchant agent for retail, travel, telecom, and ticketing platforms. It also includes a Claude Code plugin to get you started.
The code deploys where you already build with Claude, including the Claude API, Amazon Bedrock, Microsoft Foundry, or Google Cloud Vertex AI. You can also work with our solutions and ecosystem partners such as Accenture, Mastercard, and Visa, who are working with us to enable clients and merchant communities to leverage the blueprints.
It’s available today：https://github.com/anthropics/commerce-agents, with live demos：https://claude.com/solutions/commerce for each vertical and an engineering deep-dive：http://claude.com/blog/the-anatomy-of-effective-commerce-agents on how it was built, just in time for holiday season planning.
The repository contains complete, working implementations of a shopping agent and merchant agent that can be built using the Messages API：https://platform.claude.com/docs/en/intro, Agent SDK：https://code.claude.com/docs/en/agent-sdk, or Claude Managed Agents：https://platform.claude.com/docs/en/managed-agents/overview (beta). You can see them running in a self-guided demo before writing any code, and then work with Claude Code to customize them to your catalogs, policies, brand, and more.
The shopping agent lives inside your app or website. The blueprint includes the integration points for catalog, cart, checkout, customer preferences, and order history, and leaves payment to you, whether that is your existing checkout or an agentic payments provider.
A customer can say “I need a tent, sleeping bag, and stove for a weekend trip with two kids,” and the agent can take it from there. Here’s what it can do:
The agent features guardrails designed to constrain prices and products to actual catalog data, and avoids manipulative upsell patterns. In the repository, these are skills and tools for catalog search, multi-item planning, deep research, personalization, customer care, and in-conversation UI.
The merchant agent supports the people running the store. A user can ask “what should we discount to clear last season’s inventory?” and get an answer based on their own data. Here’s what it can do:
When the agent proactively suggests a change, a person approves it before anything goes live, meaning users get the final say while their agent watches the store. In the repository, these capabilities ship as skills for sales analytics, catalog and inventory management, marketing and promotions, and in-portal UI such as charts and dashboards.
“AI will fundamentally reshape commerce, but trust must remain at the center of every transaction. Merchants are telling us they want more control over how AI engages their customers. Our collaboration with Anthropic on their commerce blueprint helps bring together the intelligence of Claude with the trust, security, and global reach of the Visa network, empowering merchants to deliver better customer experiences while maintaining the relationships that drive their businesses forward.”
“Trust is the currency of commerce, and it is even more critical in the agentic era. With Anthropic's commerce blueprint, we're helping merchants build their own agents with Claude to drive their growth. By combining AI innovation with trusted payments and commerce infrastructure, we're helping connect consumers, merchants and AI agents securely, seamlessly and at scale.”
“Commerce agents are quickly becoming a critical capability for organizations seeking to deliver the personalized, intelligent customer experiences that today’s consumers expect. Our latest research revealed that 85% are now open to collaboration with an AI agent and nearly three in four would trust a personal AI agent more than their best friend to make a purchase on their behalf. This is more than a shift in how people shop. Agentic commerce is rewriting the rules of brand value – fundamentally shaping what gets purchased, when, where and by whom. Anthropic’s commerce agent blueprint provides a proven starting point that can help organizations accelerate deployment and build differentiated experiences that increase customer satisfaction, loyalty, and growth. Combined with Accenture's deep retail and consumer goods expertise, we can help clients move from concept to production and realize value from agentic AI faster.”
“A trip is one of the most complex things a person buys: flights, hotels, cars, and dozens of options to weigh against each other. Penny, our AI assistant, navigates all of that in one conversation and surfaces the best options and best value. We built the latest generation of Penny on Claude because that kind of reasoning is exactly what Claude models are good at.”
“Millions of consumers, businesses and accountants run their finances on Intuit. Working with partners like Anthropic, we're building highly personalized experiences that provide customers with a clear understanding of what's shifting in their business and why, so they can take action with complete confidence. We are creating a financial system of intelligence by combining frontier AI reasoning, including Claude, with our proprietary data, capabilities, intelligence, and human expertise that powers the next level of prosperity for our customers.”
“We want our merchants to be everywhere customers are shopping, and increasingly that means a conversation with an agent. We're building on Anthropic's blueprints with a reference storefront implementation that connects them to a merchant's store through Catalog, UCP and Shop Sign-in. Merchants can use Claude to build agents that help customers find products, check out, and answer questions about their orders.”
“Commerce and stunning customer experiences require personalization, and every brand on Klaviyo sits on more customer data and decisions than any team could act on by hand. Claude closes that gap, turning consumer preferences and performance data into the insights, campaigns and personalization that drive revenue. That's why we keep building with Anthropic: agents do complex analysis, design and decision making, and businesses can focus on delighting customers.”
“Wix’s mission has always been to make complex technology simple and accessible for our users. For merchants, that means providing powerful commerce capabilities without adding operational complexity, and agents are a natural next step. Our engineers had a working commerce agent taking prompts within fifteen minutes, and the pilot showed the potential of combining Anthropic’s AI capabilities with Wix’s commerce platform and deep expertise in commerce for SMB.”
“Our engineers had the blueprint running with no blockers; the setup worked exactly as documented. The practices it bakes in, from tool iteration limits to prompt caching, are the ones we recognized from building Zomato's own agent. Teams standing up their first agent on Claude will skip weeks of trial and error.”
“Our engineers had both commerce agents from Anthropic's blueprint running locally in well under an hour, with live conversations working on the first attempt. We ran the Claude Code workflow twice and got two different architectures back, each designed to what we'd asked for. For a team starting from scratch, that turns days of agent scaffolding into hours.”
“Much of what we build at Square is about giving sellers time back, and agents are a big leap in our ability to do that. We're building agentic tools that watch sales, labor, and inventory and come back with real next steps, not just an answer, while keeping sellers in control. Trust is the hardest part of that work, and Claude helps us meet a high standard.”
The blueprint is available today. Contact our sales team：https://claude.com/contact-sales to learn more, schedule a demonstration, or discuss how to implement for your organization.
Register for our webinar：http://anthropic.com/webinars/building-claude-commerce-agents to see the deep dive where we'll share live walkthroughs, demos, and cover how commerce builders can get the most out of Claude.
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情报判断
Aioga 编辑摘要
Anthropic 于9月2日发布 Claude 商业智能体蓝图，提供购物智能体与商家智能体的完整参考实现、工程模式和护栏，面向零售、旅行、电信及票务平台。
背景分析
该蓝图可部署于 Claude API、Amazon Bedrock、Microsoft Foundry 或 Google Cloud Vertex AI，并包含 Claude Code 插件。购物智能体可接入商品目录、购物车、结账、客户偏好和订单历史。
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