Meta 发布个人 AI 智能体 Muse，主打零门槛使用并押注其追赶 AI 竞争

Meta 正在通过 Muse 进行另一轮推广，以将人工智能带给大众。Meta 称 Muse 是一款个人助理，可以让几乎任何人都能使用 AI。这款产品是 Meta 数十亿美元战略重整的最新一步，旨在振兴公司在 AI 赛道上日益衰落的地位，并帮助其追赶像 OpenAI、Anthropic 和 Google 这样的竞争对手。

Muse 是一款“个人 AI 助手”，旨在帮助处理日常任务和项目，例如网上购物、发送邮件以及安排旅行。Meta 表示，一旦设定了目标，Muse 就可以自主工作，打开浏览器、填写表格，甚至代表用户进行协商。对于较长的任务，Meta 表示，Muse 会在用户关闭应用后继续在后台工作，如果出现变化或需要用户批准某些操作（如购买物品），它会重新联系用户。

Muse 将在美国通过 iOS、Android 和 muse.ai 推出，AI 眼镜“即将推出”。大多数用户可以免费使用该助手，不过 Meta 表示会提供付费订阅服务，“给那些想做更多事情的人”。公司未说明这些付费计划的具体内容和费用，也未说明免费用户的使用限制。

“Muse 是第一步：一个分担更多工作的助手，让人们可以专注于对他们重要的事情，”Meta 表示。

虽然 Meta 将 Muse 定位为“世界上第一个为所有人打造的个人人工智能代理”，但事实上，该产品与该公司竞争对手提供的不断增长的人工智能助手、队友和同事非常相似。大多数工具确实是针对企业或有技术头脑的个人——尤其是OpenAI的ChatGPT Work：/ai-artificial-intelligence/963464/openai-gpt-5-6-codex-chatgpt-work，Anthropic的Claude Cowork：/ai-artificial-intelligence/961978/anthropic-claude-cowork-mobile-web，微软的Copilot任务：/tech/885741/microsoft-copilot-tasks-ai，SpaceXAI 的 Grok Bot：/ai-artificial-intelligence/978666/spacexai-grok-bot-ai-agent-beta-launch，以及病毒式开源代理 Moltbot：/report/869004/moltbot-clawdbot-local-ai-agent - 尽管谷歌似乎确实瞄准了类似的受众以及最近发布的Gemini Spark：/ai-artificial-intelligence/941388/gemini-spark-ai-agent-trip-planning助手。

易用性是Meta希望Muse脱颖而出的地方。Meta宣称：“任何人都可以开箱即用，无需技术经验”，并夸耀说“没有学习曲线”。沟通也十分简单，就像通过Muse应用或Meta的消息平台WhatsApp与助手发送消息一样容易。Meta表示，它还能够轻松记住用户分享的细节，即使只提到一次，这使其能够做出更好且无需提示的建议。

Meta表示计划在今年晚些时候推出更安全的“机密”虚拟机版本，进行加密，即使是Meta也无法访问。公司还表示，1Password和Shop Pay的支持也在开发中，并补充说Muse已经可以通过Stripe的Link进行安全结账。

由公司自研模型Muse Spark：/tech/908769/meta-muse-spark-ai-model-launch-rollout提供支持的Muse，被定位为Meta未来人工智能战略的核心，随着公司希望在经历多年的挫折和失败后重新赢得市场地位。

Meta is making another push to bring artificial intelligence to the masses with Muse, a personal assistant it says can put AI in the hands of virtually anyone. The product is the latest step in a multi-billion：/meta/685711/meta-scale-ai-ceo-alexandr-wang dollar strategy overhaul：/tech/908769/meta-muse-spark-ai-model-launch-rollout designed to revitalize the company’s ailing position in the AI race and help it catch up to rivals like OpenAI, Anthropic, and Google.

Muse is a “personal AI agent” designed to help out with everyday tasks and projects, like online shopping, sending emails, and planning a trip. Once given a goal, Meta says Muse can work on its own, opening a browser, filling out forms, and even negotiating on users’ behalf. For lengthy tasks, Meta says Muse will continue working in the background after users close the app, returning to users if something changes or if it requires approval for something, such as making a purchase.

Muse will roll out in the US on iOS, Android, and muse.ai, with AI glasses：/report/982414/meta-glasses-work-surveillance-labor-security “coming soon.” The assistant will be free for most users, though Meta said there will be paid subscriptions “for people who want to do more.” The company did not specify the nature and costs of these paid plans, nor outline what limits there are for free users.

“Muse is a first step: an agent that takes on more of the work so people can focus on what matters to them,” Meta said.

While Meta is pitching Muse as “the world’s first personal AI agent built for everyone,” the product is, in fact, very similar to the growing array of AI assistants, teammates, and coworkers on offer from the company’s competitors. Most tools are indeed aimed at businesses or technically-minded individuals — notably OpenAI’s ChatGPT Work：/ai-artificial-intelligence/963464/openai-gpt-5-6-codex-chatgpt-work, Anthropic’s Claude Cowork：/ai-artificial-intelligence/961978/anthropic-claude-cowork-mobile-web, Microsoft’s Copilot Tasks：/tech/885741/microsoft-copilot-tasks-ai, SpaceXAI’s Grok Bot：/ai-artificial-intelligence/978666/spacexai-grok-bot-ai-agent-beta-launch, and the viral open-source agent Moltbot：/report/869004/moltbot-clawdbot-local-ai-agent — though Google does appear to be targeting a similar audience with its recently-announced Gemini Spark：/ai-artificial-intelligence/941388/gemini-spark-ai-agent-trip-planning assistant.

Ease of use is where Meta hopes Muse will stand out from the crowd. “Anyone can use it out of the box, no technical experience required,” Meta claims, boasting that “there’s no learning curve.” Communication is simple too, as easy as messaging the assistant through the Muse app or WhatsApp, one of Meta’s messaging platforms. It will also readily remember details users share, even if only mentioned once, Meta says, enabling it to make better and unprompted suggestions.

Meta says it plans to introduce a more secure “confidential” version of the virtual machine later this year, encrypted so that even Meta cannot access it. 1Password and Shop Pay support are also on the way, the company said, adding that Muse can already checkout securely with Stripe’s Link.

Muse, powered by the company’s in-house model Muse Spark：/tech/908769/meta-muse-spark-ai-model-launch-rollout, is being positioned as the centerpiece of Meta’s AI strategy going forward as the company seeks to regain ground after years of setbacks and failures.