Shopify 向浏览器端 AI 智能体开放 checkout 结账能力

尽管一些零售商，如亚马逊（https://www.bloomberg.com/news/articles/2026-09-21/amazon-blocks-meta-s-muse-ai-agent-from-its-retail-site）和阿迪达斯（https://x.com/kesslerIO/status/2104397316673462339，看起来也是如此！）正在阻止 AI 代理在各自的平台上代表用户进行购买（https://x.com/kesslerIO/status/2104397316673462339），电子商务平台 Shopify 则采取了相反的方向。

周一，该公司宣布（https://x.com/gilgNYC/status/2104583942728822998），基于浏览器的 AI 代理现在可以在 Shopify 商家的站点上完成购买，将它们的能力扩展到不仅仅是搜索产品和加入购物车。

Shopify 之前支持 WebMCP（https://shopify.dev/docs/api/web-mcp）用于其商店和购物车，允许基于浏览器的 AI 代理浏览 Shopify 零售商的库存，搜索产品并添加到购物车。公司表示，新增的 WebMCP 支持结账功能（包括 Shop Pay），意味着这些代理现在可以读取结账页面、更新信息并在买家授权后提交交易，而无需依赖截图或网页抓取。

此更新引入了三个新工具——get_checkout、update_checkout 和 complete_checkout——允许代理检查结账信息，更改客户地址或送货选项等内容，然后在买家授权后下单。

Shopify 的代理商务产品经理 Gil Greenberg（https://www.linkedin.com/in/gilgreenberg/）在 X 上的帖子（https://x.com/gilgNYC/status/2104583942728822998）表示，该功能正在向所有符合条件的 Shopify 商家推出。

与代理购物不应该像看油漆干一样无聊。🥱 今天，我们为所有符合条件的 Shopify 商家推出了包含 Shop Pay 的 WebMCP 结账支持。了解其工作原理、UCP 的作用及相关数据：https://t.co/U96VtJaeyc（https://t.co/U96VtJaeyc）

Shopify 已经提供了托管的模型上下文协议（MCP）服务器：https://modelcontextprotocol.io/docs/2026-07-28/getting-started/intro，这使得代理可以进行服务器间操作。与此同时，提议中的标准 WebMCP：https://shopify.dev/docs/api/web-mcp 旨在为在买家浏览器中工作的代理设计。两者都利用了 Shopify 的通用商务协议（UCP）：https://www.shopify.com/ucp，该协议提供了一种通用方式来搜索和发现产品、创建购物车以及结账。

顶级 AI 代理如 Muse：https://www.wsj.com/tech/shopify-to-use-metas-muse-for-agentic-checkout-d23947c0 和 Instinct：https://x.com/noahrshinn/status/2104628465488306183 已经与 Shopify 建立了直接的代理商务合作。Instinct 的合作关系已于今日宣布：https://x.com/noahrshinn/status/2104628465488306183。

“如果您的代理在买家的浏览器中操作，请使用店面和结账提供的 WebMCP 工具高效完成下单，而不是浏览为人类构建的 HTML，”Greenberg 在 X 上写道。“这些 WebMCP 工具提供结构化且高效的 API，专门通过 UCP 设计，以确保准确的商业信息、必要的披露和交接要求。”

当您通过我们文章中的链接购买时，我们可能会赚取一小笔佣金：https://techcrunch.com/techcrunch-affiliate-monetization-standards/。这不会影响我们的编辑独立性。

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While some retailers, like Amazon：https://www.bloomberg.com/news/articles/2026-09-21/amazon-blocks-meta-s-muse-ai-agent-from-its-retail-site (and Adidas：https://x.com/kesslerIO/status/2104397316673462339, apparently!), are blocking：https://x.com/kesslerIO/status/2104397316673462339 AI agents from making purchases on users’ behalf on their respective platforms, e-commerce platform Shopify has moved in the other direction.

On Monday, the company announced：https://x.com/gilgNYC/status/2104583942728822998 that browser-based AI agents can now complete purchases on Shopify merchants’ sites, extending their capabilities beyond just searching for products and adding items to carts.

Shopify previously supported WebMCP：https://shopify.dev/docs/api/web-mcp for its storefronts and carts, allowing browser-based AI agents to comb through a Shopify retailer’s inventory, search for products, and add them to a cart. The addition of WebMCP support for checkout, including Shop Pay, means these agents can now read the checkout screen, update it, and submit the transaction with the buyer’s authorization, without relying on screenshots or scraping webpages, the company said.

This update introduces three new tools — get_checkout, update_checkout, and complete_checkout — that allow agents to inspect a checkout, change things like the customer’s address or delivery option, and then place an order after the buyer authorizes it.

The feature is rolling out to all eligible Shopify merchants, said Gil Greenberg：https://www.linkedin.com/in/gilgreenberg/, a staff product manager who works on agentic commerce at Shopify, in a post on X：https://x.com/gilgNYC/status/2104583942728822998.

Shopping with an agent shouldn’t feel like watching paint dry. 🥱 Today, we’re launching WebMCP support for checkout, including Shop Pay, for all eligible Shopify merchants. Learn how it works, where UCP fits, and what the data shows: https://t.co/U96VtJaeyc：https://t.co/U96VtJaeyc

Shopify already offers a hosted Model Context Protocol (MCP)：https://modelcontextprotocol.io/docs/2026-07-28/getting-started/intro server, which allows agents to work server-to-server. The proposed standard WebMCP：https://shopify.dev/docs/api/web-mcp, meanwhile, is designed for agents that work inside the buyer’s browser. Both leverage Shopify’s Universal Commerce Protocol：https://www.shopify.com/ucp (UCP), which provides a common way to search for and discover products, build carts, and check out.

Top AI agents like Muse：https://www.wsj.com/tech/shopify-to-use-metas-muse-for-agentic-checkout-d23947c0 and Instinct：https://x.com/noahrshinn/status/2104628465488306183 already have direct partnerships with Shopify for agentic commerce. The Instinct partnership was announced：https://x.com/noahrshinn/status/2104628465488306183 today.

“If your agent is operating in the buyer’s browser, use WebMCP tools provided on storefront and checkout to efficiently complete order placement, instead of navigating HTML built for humans,” Greenberg wrote on X. “These WebMCP tools provide structured and efficient APIs, purposely designed — via UCP — to ensure accurate commerce facts, required disclosures, and handoff requirements.”

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